• Manage day-to-day activity across Instagram and Meta platforms • Create and maintain a strong Instagram Stories presence across all stores • Engage directly with followers through messages, comments, polls, reposts, and interactive content • Build a fun, community-driven brand voice similar to leading hospitality brands • Maintain consistent audience interaction and online responsiveness • Repurpose agency-provided content into platform-specific formats • Create engaging stories, reels, promotional posts, and short-form content • Perform basic graphic design and video editing for social platforms • Adapt existing content into engaging day-to-day social media activity • Use AI tools where appropriate to improve efficiency and content output • Assist with Instagram and Meta paid advertising campaigns • Support audience targeting, boosted posts, and promotional campaigns • Monitor engagement and campaign performance metrics • Support ongoing audience growth and community engagement strategies • Help strengthen customer loyalty and repeat engagement through social media • Explore future opportunities for TikTok content and platform expansion

• Manage and execute day-to-day social media marketing activities across key platforms. • Create, schedule, and publish engaging content to support book promotion campaigns. • Support awareness and attendance for book launches, signings, and promotional events. • Coordinate closely with the client team on campaign messaging and timelines. • Engage with online audiences and help build community visibility around the book. • Collaborate with PR and event stakeholders to align promotional efforts. • Identify opportunities to grow reach and engagement organically. • Track campaign performance and provide recommendations where needed.

Plan, create, and publish engaging social media content while collaborating with internal partners. Capture and edit multimedia assets, maintain an editorial calendar, and ensure all content aligns with brand guidelines and objectives.

Title: Supervisor, Paid Social Media Location: New York, New York Hybrid Job Description: WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE We are hiring a Supervisor/Paid Social to join our One Marketplace team to manage the paid social strategy for key national clients. Our ideal candidate loves the fun fast-paced nature of the business yet is comfortable working in a casual environment. This is a great match for those who love mentoring team members and take pride in the team success. We love your entrepreneurial attitude and welcome participation in helping us build the agency with new platforms, tools, ideas, and opportunities. Here’s a snapshot of the day to day: - Works with clients to understand brand and implements social initiatives among paid social media advertising. - Utilizes social platforms natively (Meta, Pinterest, TikTok, Linkedin, Snapchat, etc.) and within PMD technology for paid social media. - Oversees day to day client operations, management of internal teams, thought leadership and POV development. - Assists with training and supervising internal teams to ensure best in class strategy and execution. - Brand strategy experience with the ability to translate that strategy into smart and sound paid social tactics - Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms) - Balancing and meeting deadlines and challenges with your strong organizational skills LEADERSHIP, MANAGING, MENTORING - A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success - Desire to build strong and productive relationships with clients, partners, and colleagues - Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals - Skilled in leading day to day client operations, management of internal teams and POV development. REQUIREMENTS - 4+ years’ working with paid social media and strategy. - 1-2+ years’ advertising agency or media agency experience. - ‘Hands On Keyboard’ experience in working in social platforms. - Strong organization skills that set you up for success in balancing tight deadlines and challenges - Willingness to problem solve and find creative solutions to problems - no matter how small SALARY Salary range of 75 -100k, commensurate with experience. Compensation is determined on the skills, qualifications,, tenure in the industry and experience of the applicant along with the requirements of the position. This is a NY based role and we offer a hybrid work setting. CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: - Flexibility to work in hybrid manner with in-office and work from home options (depending on role). - Open/Flexible PTO with US & UK specific policies - Sponsored healthcare options and agency-wide physical & mental health support - 401k with company match (USA), and generous Pension (UK) - Paid sabbatical at significant milestone anniversaries - Generous paid parental leave policy - Life milestone recognition & support - The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) - Cell phone/tech reimbursement - Student Loan payment plan (US) - Tuition reimbursement - Learning & Development and training programs - And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: - Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. - Ability to stand, bend, and reach - Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. - The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. - The ability to observe details at close range (within a few feet of the observer)