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German Speaking D2C Funnel Strategist
Location
Austria
Posted
3 days ago
Salary
€45K - €50K / year
Seniority
Mid Level
No structured requirement data.
Job Description
German Speaking D2C Funnel Strategist
Ignite
Role Description Are you a strategist who views direct-response marketing as a high-stakes chess match? Can you map out the psychological journey required to flip a skeptical click into a brand enthusiast? We are currently headhunting a Funnel Strategist to join our elite "GANG"—a visionary who balances the cold logic of data science with the creative flair of high-fidelity persuasion. As our Funnel Strategist, you are the tactical pulse of our media operations. Your focus is the "post-click" universe: ensuring that every visitor coming from Google Ads experiences a frictionless, high-converting path to purchase. Salary: €45k – €50k + Bespoke Perk Package Flexibility: 100% Remote (EU-based candidates only) Track Record: 1+ years in Performance Marketing or Copywriting Responsibilities - Creative Prototyping: Rapidly produce and refine high-volume advertorials, constantly pivoting between new consumer angles and psychological hooks. - Scientific Testing: Eliminate uncertainty by designing rigorous testing cycles. You define the variables and let the data dictate the winners. - Funnel Forensics: Audit the user journey from the first touchpoint to the checkout page, identifying and fixing any leaks in the conversion bucket. - Actionable Analytics: Interpret CTR, CVR, and ROAS to decode buyer behavior and plan your next tactical strike. - Synergetic Collaboration: Partner with media buyers to ensure that ad creative and landing page messaging are in perfect harmony. - Strategic Authority: Own the room in client meetings by presenting test results, explaining the "why" behind the wins, and charting the path to scale. Toolkit - Advertorial Native: You have a deep history of writing and auditing long-form copy, giving you an intuitive sense of what triggers a sale. - DR Master: You are an expert in the "hand-to-hand combat" of direct response—hooks, storytelling, and overcoming objections. - Intent Specialist: You recognize that Google Ads traffic is unique; you know how to tailor messaging to match specific search intent. - AI Power-User: You utilize AI to multiply your efficiency without losing the brand's soul or quality. - Language Skills: German (C2) for professional-grade copywriting; English (B2) for team collaboration. - Extras: Experience in Health/Wellness or Beauty and a background in Voice of Customer (VOC) research are major pluses. Culture - Geographic Freedom: Work from a mountain cabin or a beachside lounge—we value your output, not your desk location. - Global Summits: Twice a year, we fly the team to luxury villas in locations like Bali or Crete to align our vision and recharge. - Personalized Incentives: A benefit system you design yourself, whether that means gym memberships, new tech, or specialized courses. - Elite Portfolio: Manage the growth of the most disruptive D2C brands in the DACH region with zero corporate red tape. - Direct Influence: Be a key player in a lean, high-impact team of 1–10 people where your work changes the agency's trajectory.
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