Creative Tech – Digital Marketing Consultant
Location
Portugal
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Creative Tech – Digital Marketing Consultant
Devoteam
• Continuous monitoring of digital performance, assessing key metrics and KPIs across paid media channels (SEM, social media ads, video and display) to gauge the effectiveness of each campaign; • Working closely with internal teams to translate business objectives into robust digital strategies, defining audience segmentation, conversion goals and channel mix; • Making ongoing adjustments based on real-time data and accumulated insights, with a view to maximising the ROI and operational efficiency of campaigns; • Management and control of the digital marketing budget, ensuring the intelligent and agile allocation of resources across different channels and market opportunities; • Preparation of regular performance reports, translating complex data into actionable insights and strategic recommendations for key stakeholders.
Job Requirements
- Bachelor’s degree in the IT area or equivalent;
- Solid experience in managing paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads);
- Proficiency in data analysis tools (e.g. Google Analytics 4, Looker Studio or similar);
- Analytical ability to interpret large volumes of data and translate them into strategy;
- Strong communication skills and the ability to manage expectations with partners and business teams;
- Experience in budget management and media planning;
- Fluency in English (written and spoken).
Benefits
- Equal opportunities
- Diversity and inclusion focus
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