International Rescue Committee logo
International Rescue Committee

The International Rescue Committee (IRC) is a global humanitarian organization focused on helping people worldwide survive, recover, and rebuild their lives following conflict and

YouTube Digital Strategist

Location

United States

Posted

8 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

YouTube Digital Strategist

International Rescue Committee

Role Description The IRC is looking for an experienced YouTube strategist to help us build a YouTube presence to reach new audiences and cultivate existing supporters. This is a hands-on consultancy that combines strategic thinking with practical execution: you'll audit what we have, develop a long-term channel strategy, and get us off to a strong start with content planning and production support. You'll work closely with our Director of Digital Engagement and collaborate across our Digital, Creative and Content, and Fundraising teams. The output of this engagement will be a fully realized YouTube strategy and the early content needed to validate it — along with a roadmap the IRC team can run with independently. What You'll Do - Channel Audit and Quick Wins - Audit our existing YouTube channel across both long-form and YouTube Shorts — content performance, structure, metadata, playlists, and discoverability gaps - Benchmark us against comparable NGOs and mission-driven brands - Identify and prioritize immediate optimizations we can implement with existing resources - Advise on how to repurpose our existing video assets for YouTube - Assess how YouTube can better support our existing paid media campaigns - Audience and Platform Research - Define our YouTube audience and develop content personas, with a focus on prospective donors - Analyze platform dynamics, algorithm behavior, and best practices for non-profit YouTube channels - Map YouTube's role in the broader search ecosystem — Google, AI discovery tools, and social search — and identify where the IRC has the most to gain - Surface keyword and topic opportunities tied to our work and fundraising priorities - Strategy Development - Develop a comprehensive YouTube strategy in partnership with our Director of Digital Engagement and Creative and Content team - Define our channel purpose, content pillars, formats, and publishing cadence - Make clear recommendations on titles, thumbnails, descriptions, tags, and captions - Make clear recommendations on staffing and resourcing - Design channel and playlist architecture - Set out how YouTube integrates with our Instagram, Facebook, TikTok, and paid media activity - Establish KPIs and a measurement framework for ongoing channel performance - Content Planning and Production Support - Build an editorial calendar and content pipeline in collaboration with our Digital Engagement and Creative & Content teams - Support the Digital Engagement and Content and Creative teams on production of an initial set of videos to test and validate the strategy - Handover and Capacity Building - Deliver a prioritized implementation roadmap with phased milestones - Produce guidance and resources to help our internal team manage and grow the channel independently - Recommend the tools and workflows needed for sustainable channel management - Prepare a thorough handover package so the work continues after the consultancy ends Deliverables - Channel audit report with prioritized quick-win recommendations - Audience research and platform analysis summary - Comprehensive YouTube strategy (content pillars, formats, cadence, KPI framework) - Editorial calendar and content pipeline plan - Best practices document for YouTube-optimized content - Long-term YouTube growth roadmap with phased milestones - Implementation and handover package Qualifications - At least 5 years in digital content strategy with a clear focus on YouTube - A track record of growing YouTube channels for purpose-driven organizations, NGOs, media, or related brands - Deep knowledge of YouTube's platform dynamics, the Google search ecosystem, and content optimization - Experience developing content strategies that bring together organic and paid video - An understanding of non-profit fundraising and audience development - Strong written and verbal communication skills in English - The ability to work collaboratively across creative, communications, and fundraising teams Requirements - Experience in the humanitarian, development, or international affairs sector - Familiarity with YouTube's growing role in AI-driven search and discovery - Experience advising on video production for both long-form and short-form digital platforms - An understanding of donor journey mapping and mass market digital fundraising How to Apply Please send the following to [Insert Contact Information] by [Insert Date]: - A cover letter outlining your experience and your approach to this engagement - Your current CV or resume, with examples of relevant YouTube strategy work or channel growth outcomes - Links to YouTube channels or campaigns you have developed or managed - Your daily or weekly rate and confirmation of your availability Professional Standards All International Rescue Committee workers must adhere to the core values and principles outlined in IRC Way - Standards for Professional Conduct. Our Standards are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Safeguarding, Conflicts of Interest, Fiscal Integrity, and Reporting Wrongdoing and Protection from Retaliation. IRC is committed to take all necessary preventive measures and create an environment where people feel safe, and to take all necessary actions and corrective measures when harm occurs. IRC builds teams of professionals who promote critical reflection, power sharing, debate, and objectivity to deliver the best possible services to our clients.

Related Categories

Related Job Pages

More Digital Marketing Jobs

GP Strategies logo

District Digital Performance Specialist

GP Strategies

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally. From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter. GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.

Full TimeRemoteTeam 1,001-5,000

Role Description Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you’ll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution—making you a key player in shaping the future of automotive retail. - Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs. - Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance. - Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies. - Conduct digital assessments, review KPIs, and develop actionable plans to improve results. - Coordinate website customizations, resolve vendor issues, and quarterback technical support requests. - Lead execution of divisional go-to-market strategies across key digital areas: - Websites & digital advertising - Consumer marketing - Lead management - Service optimization - Social media & reputation management - Digital signage and more Qualifications - Bachelor’s degree and 1–2 years of experience in digital marketing or advertising. - Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies. - Strong consulting and relationship-building skills—you know how to become a trusted advisor. - Excellent communication and time management skills in a fast-paced environment. - Ability to travel up to 20% and adapt to varying levels of dealership digital expertise. Requirements - Automotive or dealership experience. - Familiarity with Salesforce and performance consulting processes. Benefits - You’ll be at the forefront of digital transformation in the automotive industry—helping dealers connect with customers, grow their business, and deliver exceptional experiences. - If you’re ready to combine strategy with impact, this is your opportunity. Company Description GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally. From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter. GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.

United States
Living Infinitely logo

Digital Marketing Manager

Living Infinitely

Igniting Transformation Through Online Programs and Destination Experiences

Full TimeRemoteTeam 1-10Since 2025H1B No Sponsor

• Develop and execute multichannel digital marketing strategies across social media, paid media, SEO, email and content • Design and optimize campaigns that attract high‑quality leads • Conduct professional phone and Zoom consultations with prospective clients • Analyze performance data and translate insights into strategic improvements • Participate in ongoing leadership development and training • Manage your own schedule and workflow with full autonomy • Apply your digital expertise to elevate our global presence

Canada
$140K - $180K / year

Freelancer in Organization & Digital Collaboration

Linavital

Wir bauen aktuell mit Linavital ein wachsendes Team im Bereich Gesundheit, Wohlbefinden & digitaler Zusammenarbeit auf. Es handelt sich nicht um eine klassische Festanstellung, sondern um eine flexible, freiberufliche Tätigkeit mit klarer Struktur, Einarbeitung und persönlicher Unterstützung.

Role Description Du arbeitest gerne strukturiert, zuverlässig und flexibel am liebsten ortsunabhängig? Bei Linavital bauen wir ein wachsendes Team im Bereich Gesundheit, Wohlbefinden und moderner digitaler Zusammenarbeit auf. Dafür suchen wir Menschen, die offen für Neues sind, sich persönlich weiterentwickeln möchten und Interesse daran haben, sich nebenberuflich etwas Eigenes aufzubauen. Die Tätigkeit ist flexibel, größtenteils remote und erfolgt auf freiberuflicher Basis. Du wirst Schritt für Schritt eingearbeitet und erhältst Unterstützung, Schulungen und digitale Tools für deinen Start. Qualifications - Eine selbstständige, strukturierte und zuverlässige Arbeitsweise - Verantwortungsbewusstsein und Offenheit für neue Themen - Grundkenntnisse im Umgang mit digitalen Tools - Freude an Kommunikation und Zusammenarbeit im Team - Interesse an Gesundheit, Wohlbefinden und persönlicher Weiterentwicklung Requirements - Erste Erfahrung im organisatorischen, administrativen oder kommunikativen Bereich - Sicherer Umgang mit digitalen Tools wie E-Mail, Tabellen und Online-Anwendungen - Eigenverantwortliches Arbeiten und gutes Zeitmanagement - Eine zuverlässige, sorgfältige und strukturierte Arbeitsweise - Offenheit für neue Aufgaben sowie Bereitschaft, sich persönlich und fachlich weiterzuentwickeln Benefits - 100 % ortsunabhängiges Arbeiten – du kannst von überall auf der Welt tätig sein - Flexible Arbeitszeiten und freie Zeiteinteilung - Klare Aufgaben und eine strukturierte Einarbeitung - Unterstützung durch ein erfahrenes Team - Möglichkeit einer langfristigen Zusammenarbeit und persönlichen Weiterentwicklung Company Description Wir bauen aktuell mit Linavital ein wachsendes Team im Bereich Gesundheit, Wohlbefinden & digitaler Zusammenarbeit auf. Es handelt sich nicht um eine klassische Festanstellung, sondern um eine flexible, freiberufliche Tätigkeit mit klarer Struktur, Einarbeitung und persönlicher Unterstützung.

Worldwide
Creative Circle logo

Digital Media Specialist

Creative Circle

Creative Circle describes itself as a recruiting and consulting company specializing in marketing and creative staffing, in-house studio development, and managed services. In busin

Digital Media Specialist - Media Planning, Media Buying, Meta Chicago, IL Freelance Remote $35 - $45 /hr Our digital agency client is seeking a highly experienced Digital Media Specialist to support day to day paid media execution across client accounts. This is a hands-on, execution focused role for a seasoned agency professional who can independently run accounts, optimize performance, and clearly articulate results. The position is part-time, approximately 20 hours per week with some flexibility depending on workload, and is fully remote, though candidates local to Chicago are preferred. This role will work closely with the agency owner, who oversees media strategy at a high level, and the Digital Media Supervisor, who owns funnel tracking and Looker dashboards. This position is fully responsible for campaign execution, optimization, and written performance analysis. Key Details - Hours: Approximately 20 hours per week, may flex up or down - Location: Remote, preference for Chicago based candidates - Duration: Ongoing Scope and Scale - Primary account spend of approximately 1.3M annually - Typical book of business includes around 10 clients - Total managed media spend ranges from 2 to 3M annually - Accounts are Meta first, with expansion into other channels as needed Responsibilities Media Planning - Develop channel appropriate media plans tied to client business objectives - Translate strategy into executable plans including budgets, audiences, and flighting - Adjust plans based on performance trends, signal loss, and platform changes Media Buying and Execution - Hands-on campaign execution and optimization across Meta (primary), Google Search and YouTube, LinkedIn, and TikTok - Daily management of pacing, optimization, testing, and troubleshooting - Confidently take over existing accounts and run them independently with minimal oversight Reporting and Analysis - Partner with the Digital Media Supervisor on data inputs, funnel tracking, and dashboards - Own written performance summaries and insights, including what happened, why it happened, what was adjusted, and recommended next steps - Deliver accurate, clear, and detail oriented reporting with sound logic and explanations Qualifications - Agency experience is required - Proven experience managing paid media budgets of at least 1M annually - Deep, hands-on expertise with Meta Ads Manager - Comfortable operating independently at a senior, non supervisory level - Strong ability to clearly explain execution decisions and performance outcomes - Highly organized, accurate, and detail oriented - Strategic thinker who still enjoys hands-on execution - Comfortable being accountable for results and performance analysis In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. Benefits " 401K " Medical, dental, vision insurance " Performance bonus " Unlimited paid time off " Commission for new business - Up to 15% of year 1 fee revenue

Illinois
$35 - $45 / hour