• Develop and manage content plans based on SEO analytics, audience needs, and market trends. • Plan and oversee the creation of new content as well as regular updates of existing articles. • Review, fact-check, and refine content to ensure consistency with the brand’s Tone of Voice and Google’s E-E-A-T standards. • Optimize content structure, metadata, internal linking, and on-page SEO elements based on search intent and LSI principles. • Analyze content performance metrics, including traffic, engagement, and conversions, and identify growth opportunities. • Manage remote writers and freelancers: sourcing, onboarding, assigning tasks, managing deadlines, and providing constructive feedback. • Ensure high-quality standards across all stages of the content production process.

• The Associate Content Director (ACD) is a strategic leader responsible for transforming high-level business objectives into impactful, authority-focused, and narrative-driven digital content ecosystems. • Beyond editorial oversight, the ACD acts as a strategic architect, ensuring all initiatives target sophisticated audiences and drive measurable financial and operational results. • You will partner closely with the Account Lead and Account Director to nurture client relationships and serve as the primary point of contact for content strategy and Category Authority needs. • Reporting to the VP of Content, you will master and evolve Skyword’s Category Authority framework.

• Edits and posts media content for publication through multiple platforms • Manages Ag Hub for Farmers WordPress site by altering the layout based on the news of the day and creating pages and deleting pages as needed • Checks facts cited by editors and reporters • Maximizes readership by crafting accurate and engaging web headlines that attract search traffic • Adapts content to align to the company’s editorial style and applicable customer segment • Participates in daily editorial meetings to plan content publication • Regular contact with reporters and editors to strengthen the content published.

Role Description We are a fast-growing pet brand across 3x countries, with Malaysia as our core market. We sell precision supplements and snacks for dogs and cats. We are looking for you to scale our reach through organic content. - Develop our end-to-end content strategy for social media - Create killer content that engages viewers - Grow our followers aggressively - Drive sales through organic content and awesome storytelling - Provide our Paid Ads team with sufficient creatives to test and iterate - Be the soul of our branding strategy - Monthly content performance audit Qualifications - Proven track record with other brands - A strategic content thinker who has built audiences and driven revenue through content — not just grown follower counts - Strong understanding of what makes short-form video convert — specifically on TikTok - Experience developing brand voice, content pillars, and repeatable content frameworks from scratch - Ability to write compelling hooks, scripts, and creative briefs that a producer can execute without hand-holding Benefits - High level of autonomy and decision-making - Opportunity to develop into country manager in Malaysia Company Description Asia's fastest selling pet health brand for dogs and cats.