Title: Senior Web Content Manager Location: London Type: Employee - Permanent Workplace: hybrid Category: CCO General Job Description: Our Story Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife The team: Zopa has almost 2 million customers and is growing fast as a multi-product bank. Our mission is to become the home of money for our customers, helping people make better decisions about their finances while delivering on our Better Banking All Round promise. As we scale our current account proposition, Biscuit, organic acquisition is becoming increasingly important. Our website is evolving into a key growth channel, supporting both traditional search and emerging AI-driven discovery through platforms like ChatGPT and Perplexity. This role sits at the intersection of content, growth and the future of search. You’ll help shape how customers discover Zopa, and make sure that when they land on our website, the experience is clear, engaging and designed to drive action. A day in the life: - You’ll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys. - You’ll partner with SEO and GEO specialists to improve visibility across search engines and large language models. - You’ll use GA4, Hotjar, AppsFlyer and BI dashboards to identify opportunities and improve page performance. - You’ll create and optimise landing pages for both organic and paid traffic. - You’ll brief design and creative teams on new CMS modules, imagery and content structures. - You’ll audit and improve existing website content, identifying opportunities to simplify, consolidate or optimise. - You’ll work closely with product, engineering, product marketing, design and brand teams to improve web-to-app journeys and customer conversion. - You’ll contribute ideas for testing and optimisation based on user behaviour and performance insights. About you: - You’re an excellent writer and editor with strong editorial judgement and a portfolio of high-performing web content. - You’re comfortable using data to make decisions and have hands-on experience with GA4 and behavioural analytics tools like Hotjar. - You understand how web content drives acquisition and conversion. - You’re familiar with SEO principles and excited by the evolution of AI-driven discovery and GEO. - You think about outcomes, not just outputs, and care deeply about performance. - You’re confident working cross-functionally with product, engineering, marketing and design teams. - You’re comfortable challenging briefs and operating in a fast-moving environment. - You have experience working in B2C environments, ideally within high-consideration service businesses. - You’re happy in a hands-on Senior IC role with a high level of autonomy. At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one. Subject to having the right to work in the country of choice Diversity Statement Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.

• Own Anon's organic content engine. • Set the editorial and creative strategy across SEO content, social, and sales enablement. • Generate content with AI as the default production engine. • Run the content pipeline end-to-end. • Produce ad creative at scale. • Interview internal SMEs and customers. • Build reusable content systems. • Pull in contractors for the work AI can't do well yet. • Track what moves pipeline.

• Develop content strategies aligned to Next Generation Infrastructure & AI business goals, go-to-market motions, industry trends, and audience needs • Translate complex datacenter, networking, and AI infrastructure concepts into clear, compelling narratives for technical and business audiences • Own full-funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, landing pages), ensuring alignment to awareness, consideration, and decision stages • Collaborate on non-written content formats (video, podcasts, infographics, social media) to ensure cohesive storytelling across channels • Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy • Develop innovative approaches to building awareness and demand across modern infrastructure and AI use cases, including buyer-led topic clusters and modular, reusable content strategies • Utilize AI tools to support research and drafting, applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice • Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability • Monitor datacenter, networking, infrastructure, and AI industry trends and connect insights to SHI’s services and solutions in a differentiated way • Partner with editorial leadership and external agencies to develop research-backed thought leadership • Integrate cross-solution messaging and align content to broader company narratives • Continuously improve existing content through refreshes, repackaging, and optimization • Apply SEO and AEO (Answer Engine Optimization) best practices to improve discoverability and performance

Role Description A Vitru Educação está em busca de professor(a)-autor(a) para atuar na revisão técnica, validação acadêmica e curadoria conceitual da disciplina Mercado de Câmbio Digital, Criptoativos e Fintechs Internacionais, do curso MBA em Câmbio, Importação, Exportação e Análise de Mercados Internacionais, na modalidade pós-graduação EAD. SOBRE A ATIVIDADE: - Curadoria e validação de conteúdo - Revisão técnica de 3 temas (20 a 30 laudas cada) - Análise de atualidade conceitual, linguagem e adequação ao público - Conferência e eventual complementação de referências - Realização de ajustes diretamente no material (não apenas sugestões) - Atividades avaliativas e complementares - Validação de 3 questões de autoestudo por tema - Revisão e validação de 15 questões objetivas por tema - Validação de materiais complementares (1 estudo de caso + 10 questões) - Validação de roteiros e gravação de 3 videoaulas (10 a 15 minutos cada) EMENTA DA DISCIPLINA: - O novo mercado de câmbio digital e Forex. - Criptoativos e stablecoins em operações internacionais. - Fintechs e meios de pagamento transfronteiriços. - Regulação de ativos digitais e compliance cambial. - Tokenização e infraestrutura financeira global. - Indicadores de risco, volatilidade e gestão cambial estratégica. Qualifications - Pós-graduação lato ou stricto sensu – Especialização, Mestrado ou Doutorado na área da disciplina. - Familiaridade com Google Docs e/ou Word. - Organização, gestão de prazos e clareza na escrita. - Experiência prévia na produção de livros ou materiais educacionais será considerada um diferencial. - Graduação em Administração, Economia, Ciências Contábeis, Finanças, Sistemas de Informação, Engenharia ou áreas correlatas. - Especialização e/ou Mestrado em Mercado Financeiro, Banking, Fintechs, Meios de Pagamento, Inovação Financeira ou áreas afins. Benefits - Atividade 100% home office; - Acompanhamento especializado durante todas as etapas; - Publicações com registro de ISBN; - Desenvolvimento de competências autorais digitais; - Visibilidade nacional e reconhecimento acadêmico. Company Description A Vitru Educação é a maior instituição privada de ensino EAD do Brasil e referência nacional do ensino presencial e Medicina. Juntos como Vitru, Unicesumar e Uniasselvi, nos dedicamos ao desenvolvimento individual e coletivo. Nossa prioridade é o aprendizado, fazemos do conhecimento um estilo de vida!