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Media Analytics Manager – Measurement & Attribution

Data AnalystData AnalystFull TimeRemoteSeniorTeam 1,001-5,000Since 2012H1B SponsorCompany SiteLinkedIn

Location

Canada

Posted

8 days ago

Salary

$140K - $148K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglishPythonSQLTableau

Job Description

Media Analytics Manager – Measurement & Attribution

Instacart

• Design and execute advanced experiments that prove advertising value and optimize campaigns, delivering actionable insights that drive business decisions • Analyze experiment data to produce nuanced recommendations for improving ad performance and measurement outcomes • Tailor measurement approaches to meet stakeholder needs, by developing innovative metrics and data visualizations that reveal deeper business insights • Proactively partner with stakeholders to shape media measurement strategies and address complex challenges, navigating through ambiguous measurement questions • Present experimental findings and other data-driven insights with an executive presence to senior clients, educating them on methodologies and ensuring alignment on actionable insights • Lead discussions, trainings, and Q&A sessions as a thought leader on ad measurement and experimentation to inspire confidence in measurement outcomes with clients and internal teams • Identify strategic opportunities, including client upsell potential or internal operational improvement needs, informed by data-driven insights • Develop customized analytical solutions, including code, dashboards, and self-service tools with data-driven enhancements either through client works and/or project initiatives

Job Requirements

  • Bachelor’s Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business
  • 6+ years of experience in data and measurement or consulting fields with demonstrated expertise in statistical data analytics
  • 3+ years of relevant experience within advertising efficacy, media/marketing measurement, and experimentation
  • Advanced expertise in experimentation techniques, including A/B testing, holdout designs, and incrementality measurement
  • Strong data storytelling and advanced visualization skills using tools like Tableau or Mode
  • Experience developing self-service tools and dashboards for stakeholders
  • Strong SQL skills and proficiency in statistical programming (Python/R) to create and validate custom analytical solutions
  • Track record of turning analytics insights into strategic recommendations that drive business outcomes
  • Track record of operating independently, demonstrating curiosity, active listening skills, creativity, and delivering results in a highly organized manner.

Benefits

  • Offers may vary based on many factors, such as candidate experience and skills required for the role.
  • This role is eligible for a new hire equity grant as well as annual refresh grants.

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