• Establish and maintain productive, long term relationships with TDAF's dealer partners • Achieve targeted volume production through a disciplined sales approach in an assigned territory • Employ effective business development & relationship management techniques • Use market intelligence and TDAF forecasting metrics to establish target volumes • Monitor and increase TDAF’s registered dealer penetration in the assigned territory • Consult with TDAF’s dealer customers to understand their specific needs and objectives • Provide exceptional and expedient service for dealer partners for any issues

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene • Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities • Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene • Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. • Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting

• Own the commercial outcome of PR and Partnerships: branded search growth, new-market awareness, contribution to organic revenue • Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar • Get the fundamentals right first: press releases, editorial direction, brand storytelling, content hygiene • Partner with merchandising on house-brand collections with influencers, designers, and cultural figures. Small, sharp, fashion-forward drops • Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting • Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority • Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break • Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility • Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift • Set editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work with our SEO lead on priorities • Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish • Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers • Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast • Translate results into clear commercial insights — no fluff reporting