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Maxio manages a recurring billing and subscription management platform that serves businesses of all sizes, from startups to Fortune 500 companies. Its goal is to resolve the compl
Demand Generation, Digital Marketing Manager
Location
United States
Posted
108 days ago
Salary
0
Seniority
Senior
Job Description
Demand Generation, Digital Marketing Manager
Maxio
• Digital Strategy Execution Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive qualified pipeline. • Website Performance & Experimentation Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel. • Campaign Analytics & Optimization Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis. • Collaboration and Influence Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.
Job Requirements
- 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.
- Extensive hands-on experience managing paid media channels and optimizing digital performance.
- Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
- Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).
- Excellent project management skills; capable of managing internal projects and multiple external vendors.
- Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.
- Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.
- Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.
- The ability to self-direct and self-start and work independently as well as within and across teams.
- Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).
Benefits
- Health, dental, and vision insurance plans.
- Medical and dependent care flexible spending accounts.
- Paid monthly mental healthcare access with Headspace.
- Open PTO – because making time for life is important!
- 15 paid standard holidays each year, including a company-wide Winter Break.
- 401(k) savings plan with company match!
- MacBook laptop.
- Paid parental leave.
- A collaborative, entrepreneurial learning environment with a proven playbook.
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