• Own end-to-end publishing across LinkedIn, Instagram, YouTube, X, and Facebook • Develop platform-specific copy that meets editorial standards and brand voice • Manage scheduling, publishing, and post-publication follow-through (live links, engagement instructions, collab invites) • Coordinate collaborations with the partner and third-party organizations, and fold results into monthly reporting • Manage day-to-day community engagement across social channels, including responding to comments and surfacing opportunities • Monitor and report on performance against brand publication goals • Proactively diagnose performance dips and recommend corrective action • Make strategic post-publication adjustments to optimize for goal achievement • Own the end-to-end influential mentions strategy, including identifying and prioritizing target voices • Build and maintain X lists per priority initiative area • Oversee designers producing publishing assets including carousels, article cards, and quote posts • Serve as the day-to-day campaign operational point of contact with the client and third-party partners • Support copy writing and management across the expanded newsletter suite • Potential to own launch and operation of Substack newsletters by initiative area

• Build, manage, and continuously optimize the HubSpot nurture programs that move inbound leads from first touch through MQL and into sales-ready conversations • Own the MQL conversion layer: monitor lead scoring performance, flag scoring anomalies to RevOps, and identify where leads are stalling in the funnel and why • Manage the paid media agency relationship day to day, including campaign briefs, creative approvals, performance check-ins, and budget pacing • Work directly with the SDR team to develop and sequence outbound cadence messaging • Coordinate account-based plays with AEs • Build and maintain the campaign calendar that SDRs and AEs can actually see and plan against • Own the HubSpot campaign infrastructure: lists, workflows, campaign records, email templates, and reporting dashboards — kept clean, documented, and understandable to anyone on the team • Produce a weekly campaign performance report covering inbound volume, MQL conversion, nurture engagement, and paid media efficiency

Role Description As a Planner, you will get to partner closely with Buyers to build and execute strategies that drive sales, profitability, and inventory efficiency. Each day involves creating and managing seasonal buy plans, financial forecasts, and in-season performance analyses to support business goals. You'll make key decisions around allocation and replenishment to optimize store-level inventory, while identifying risks and opportunities to maximize profits. Responsibilities - Own sales and inventory performance by door, recommending strategies at the department/class level to drive results. - Develop and execute pre-season merchandise plans with Buyers and Brand Partnerships & Buying Leads to identify risks and opportunities. - Partner with store management to uncover growth opportunities and optimize assortment by location. - Support the creation of buy plans and assortment matrices through analysis and market research. - Oversee purchase order placement, order flow, and case pack recommendations. - Manage monthly and seasonal sales, margin, and inventory projections with the Buying Office. - Act as a key liaison between Corporate Planning and the Buying Office to ensure alignment and communication. - Draft and review product and location plans, allocation strategies, and financial recaps. - Mentor Assistant Buyers and help develop their financial and planning skills. - Continuously improve financial tools and contribute to process enhancements and strategic initiatives. Qualifications - 3–5 years of experience in merchandising, planning, or related retail roles; Bachelor's degree required. - Strong leadership, communication, customer service, and organizational skills. - Proven ability to collaborate across cross-functional teams and all levels of management. - Exceptional analytical, strategic thinking, problem-solving, and negotiation skills. - Highly proficient in Excel (macros, VLOOKUPs, pivot tables, complex formulas) and strong technical aptitude. - In-depth understanding of merchandise planning concepts such as projections, gross margin, and sell-through. - Adaptable, self-motivated, and results-oriented with the ability to prioritize in a fast-paced environment. - Demonstrated process management, functional/technical skills, and customer focus. - Experience presenting business insights and recommendations to key stakeholders. - Innovative and forward-thinking with a strategic, agile mindset. Benefits - Comprehensive benefits package for all eligible full-time employees (including medical, vision, and dental). - An amazing employee discount. - Medical insurance, dental insurance, vision insurance, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, and a variety of additional voluntary benefits (such as critical illness, hospital and accident insurance).

• Lead a team of high performers running the paid programs • Generate demand across IT, Security, and Engineering buyer personas • Set the long-term strategic direction for paid channels • Champion an AI-forward culture across the team • Ensure performance marketing investments are aligned with business objectives