• Own and grow a defined book of business: driving expansion and renewal outcomes through proactive engagement, value-based selling, and executive-level relationship building • Deliver exceptional customer experience while identifying strategic areas to broaden Lucid adoption across teams, departments, and regions • Execute a high-velocity, targeted outbound motion within existing accounts to uncover whitespace and generate incremental pipeline • Forecast accurately and consistently, providing clear visibility into pipeline health, deal progression, and attainment to sales leadership • Become a subject-matter expert in Lucid’s product suite, market landscape, and customer personas; translating technical and workflow needs into compelling value propositions • Collaborate cross-functionally (CSM, Marketing, Product, RevOps) to ensure customer success, maximize account penetration, and remove roadblocks to growth • Demonstrate Lucid’s values daily, especially Teamwork Over Ego, by sharing best practices, mentoring peers, and operationalizing scalable sales motions • Maintain strong operational rigor and adherence to activity expectations, CRM hygiene, and internal SLAs • Perform additional responsibilities as required to support team and company objectives

• Build pipeline, develop accounts, and close deals from first conversation through contract and expansion • Run complex, multi-stakeholder sales cycles: Create champions, build executive alignment, and advance deals with precision • Partner with Sales Engineering, Channel Partners, and Customer Success to bring the right resources to each deal at the right time • Present Tulip's platform compellingly to audiences ranging from operations leaders to C-suite executives • Maintain a clean, accurate forecast and a consistent operating cadence with your manager • Represent the voice of your market internally, sharing what you're hearing from customers with Product, Marketing, and Leadership

• Responsible for spearheading RICOH's penetration and expansion in assigned geographic territory and accounts, through the development of a targeted customer strategy that includes customer segmentation, customer awareness activities and establishing a customer relationship. • Win new business by aligning customer's business goals and objectives with Ricoh's Solutions portfolio including both hardware and services. • Develop strategies to penetrate ZBA (zero base account) opportunities, including reference selling. • Manages, protects and develops territory base by analyzing and developing solutions for new and existing customer business communication requirements. Supports strategies, products, and equipment within assigned territory. • Acquires and grows client base by selling incremental solutions and services within their new base accounts. • Meet or exceeds gross profit expectations within assigned territory. • Prepares and presents benchmark demonstrations, proposals, and value propositions within account assignment, utilizing product and/or technical resources as needed. • Retains and grows current client base by selling incremental solutions and services within their base accounts, and through customer satisfaction. • As Account Manager, takes ownership for the resolution of any ongoing issues within an account within their assignment, utilizing the necessary local, regional and national resources needed. • Maintains records of all account activity within Ricoh provided sales database and CRM tool. Serves as first line of contact with client in the creation and maintenance of accurate paperwork on each sale. • Performs other duties as assigned.

• Own the entire sales process, including prospecting, qualification, discovery, demos, negotiation, and closing. • Conduct outbound outreach through calls, emails, LinkedIn, and other channels to generate new business opportunities. • Identify and qualify prospects based on defined criteria to ensure strong product fit. • Maintain an organized, accurate pipeline and forecast within Salesforce or other CRM tools. • Deliver compelling product demonstrations and communicate value to a variety of stakeholders. • Partner closely with marketing and sales leadership to refine messaging, develop campaigns, and optimize conversion throughout the funnel. • Stay informed on industry trends, competitive landscapes, and best practices to continuously sharpen your sales approach.