• Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals. • Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities. • Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting. • Build and run account-based and pipeline acceleration programs for priority accounts and segments. • Create and manage regional campaign calendars and execution plans that align with quarterly business objectives. • Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development. • Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths. • Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility. • Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback. • Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation. • Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models.

• Develop and nurture strategic partnerships with private wealth management firms • Own revenue targets across assigned partner accounts • Promote innovative credit-rated structured fixed income solutions • Build long-term relationships with investment heads and senior advisors • Lead and mentor a team of associates • Monitor business performance and present insights to leadership

Role Description We are looking for a Founding Performance Marketer to build and scale the company’s paid growth engine from the ground up. This is a high-impact role for someone who thrives in fast-paced startup environments and enjoys combining creativity, experimentation, and analytics to drive measurable business growth. In this role, you will work directly with the founders and take ownership of user acquisition across multiple paid channels. You will be responsible for: - Building scalable acquisition funnels - Optimizing conversion journeys - Improving campaign performance - Identifying new growth opportunities through rapid experimentation and data-driven decision-making The ideal candidate is highly analytical, execution-focused, and comfortable managing the complete growth lifecycle — from campaign strategy and creative testing to funnel optimization and performance reporting. This opportunity is ideal for someone who wants to shape the growth playbook of a rapidly scaling product-focused startup while operating with high ownership and autonomy. Qualifications - 3+ years of hands-on experience in performance marketing and paid acquisition - Strong expertise in managing campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid channels - Proven experience handling acquisition budgets and driving measurable growth outcomes - Strong analytical mindset with experience using data to optimize campaigns and funnels - Hands-on experience with tools such as GA4, Mixpanel, Amplitude, Segment, and attribution platforms - Strong understanding of conversion funnels, user acquisition strategies, and growth marketing principles - Experience with A/B testing, pixel implementation, event tracking, and campaign attribution - Ability to independently execute campaigns end-to-end with minimal supervision - Comfortable working in startup environments with high ownership and evolving priorities - Strong communication, collaboration, and problem-solving skills - Ability to balance creative thinking with performance-focused execution - Experience marketing consumer products or product-led SaaS offerings is a strong advantage - Passion for experimentation, rapid learning, and scaling high-growth products Requirements - Own and scale paid acquisition campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging digital channels - Manage acquisition budgets with clear focus on CAC, conversion rates, activation, retention, and ROAS goals - Build, optimize, and improve landing pages, onboarding funnels, retargeting systems, and conversion journeys - Execute rapid experimentation across creatives, messaging, audience segmentation, bidding strategies, and funnel optimization - Analyze campaign performance, attribution data, and user behavior to identify scalable growth opportunities - Collaborate with product, design, and content teams to improve acquisition efficiency and user activation outcomes - Monitor and optimize marketing performance metrics including CTR, CPA, CAC, retention, and LTV - Implement and manage event tracking, pixel integrations, and attribution systems for accurate campaign measurement - Conduct A/B testing across ads, landing pages, onboarding flows, and user journeys to improve conversion performance - Develop growth strategies and contribute to broader go-to-market initiatives - Build dashboards, generate performance reports, and present actionable insights to leadership - Stay updated on emerging trends, ad platform changes, growth frameworks, and digital marketing best practices - Continuously test new channels, creative formats, and acquisition approaches to unlock scalable growth Benefits - Salary range: Rs 1500000 - Rs 3000000 (ie INR 15-30 LPA) - Location: remote - Job type: full-time

Role Description Chez Btrfly, nous développons la croissance des entreprises scalables : celles qui ont validé leur modèle et qui veulent passer à la vitesse supérieure. Notre force ? Combiner media buying, stratégie creative et stratégie e-commerce pour faire décoller les ventes sur Meta, Google, TikTok etc... On accompagne déjà plusieurs marques qui font plus d'1M € de CA annuel avec une ambition claire : devenir l’agence la plus qualitative de France. Ta mission : assurer les performances des campagnes SEA / SMA - Paid Ads - Définir et mettre en œuvre des stratégies d’acquisition performantes - Optimiser les campagnes sur Meta Ads & Google Ads - Apporter des recommandations stratégiques claires et adaptées aux enjeux des clients - Suivi et Analyse - Analyser les briefs clients et définir des stratégies d’acquisition adaptées - Suivre et analyser les KPIs des campagnes d’acquisition - Echanger avec l'équipe créa pour itérer dans le sens de ce qui fonctionne - Suivre et analyser les performances des campagnes pour maximiser leur efficacité - Relation Client - Gérer la relation client sur les plans stratégiques et opérationnels - Assurer un suivi régulier avec des rendez-vous hebdomadaires et des échanges quotidiens - Effectuer une veille continue sur les nouvelles tendances et fonctionnalités des plateformes publicitaires Qualifications - Expérience en gestion de campagnes publicitaires (1-2 an d'expérience minimum en agence) - Passion pour l'e-commerce et l'univers des ads (1-2 ans d'expérience) - Expérience sur des DNVB et e-commerce Benefits - Poste en full-remote ou semi-présentiel sur Paris - Une équipe soudée qui formera un véritable équipage growth avec toi - Un environnement pour t'épanouir, construire ta carrière et te permettre de te développer Company Description