• Develop and execute a strategic regional sales plan to exceed targets. • Build strong, lasting relationships with veterinary practices and key decision-makers. • Conduct engaging in-person and virtual meetings to promote and train on our product offerings. • Collaborate with marketing and product teams on campaigns and launches. • Analyse sales data and customer feedback to identify growth opportunities. • Educate internal teams to drive cross-selling success. • Stay ahead of industry trends and competitor activity.

• Execute approved sales programs to achieve or exceed budget of GC products • Maintain current customers and develop new customers while increasing sales in assigned zip code territory • Maintain frequent contact with assigned dealer partners to secure merchandising and promotional support to achieve optimum profits • Aggressively execute sales programs to achieve product sales objectives under the guidance of the Regional Sales Manager • Develop quarterly activity plans encompassing weekly activities that align with corporate expectations • Sell GC products to major accounts - maintaining existing accounts and developing new business • Ensure knowledge of customer’s policies and practices relative to the purchase and promotion of dental products • Keep up to date on competitor products and activities to protect and advance GC’s market position • Analyze sales by zip/postal code using monthly sales reports and assess areas of opportunity and improvement • Assist dealers with planning, scheduling, and implementing advertising and merchandising programs • Maintain and update all customer related databases (CRM etc.) • Complete all administrative reports, programs, and requests in a timely manner

• Execute approved sales programs to achieve or exceed sales quotas of GCOA products • Maintain current customers and develop new customers while increasing sales in assigned territory • Maintain frequent contact with registered orthodontists, group practices, Orthodontic Service Organizations & Dental Service Organizations • Aggressively execute sales programs to achieve product sales objectives at an acceptable margin • Maintain and update CRM, Group Practice, registered orthodontists and dental service organizations databases and schedules • Complete all administrative reports, programs, and requests in a timely fashion • Develop and follow a block plan within the CRM to ensure maximum efficiencies of territory coverage • Uphold the principles and practices of the GQM business management system • Participate in regulatory compliance activities related to the job function • Perform other duties as may be assigned

• Identifying and growing all areas of revenue for government sales channels • Heavy focus on the sale of products to Veteran Hospitals via FSS Contracts • Coordination of "installed sales" through Service-Disabled Veteran Owned Business (SDVOSB) and Veteran Owned Businesses (VOSB) • Travel to VA’s to meet with key people to increase Harmar sales volume • Assist Territory team selling product & warranty benefit • Maintain positive sales growth for letter of supply holders • Work with dealer teams to win over dealers supporting competition as identified through FOIA • Monitor FOIA data sales activity and create target accounts to course correct • Create sales training material for VA Sales Team • Create and publish personalized newsletter to SDVOSB/ VOSBs and LOS dealers quarterly • Create monthly account sales trending reports to manage and communicate sales activity • Create new sales tools to best communicate our market leveraging advantages • Participate in regional and national VA shows supporting Harmar and its partners • Other duties as assigned