Marketing Analytics Manager
Location
Utah
Posted
17 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Analytics Manager
Cision
• Build, maintain, and continuously improve Marketing’s Power BI dashboards, including goal tracking, executive scorecards, and pipeline and attribution reporting • Translate stakeholder requirements into scalable data models, metric definitions, and reporting outputs that are clear, accurate, and easy to use • Execute and maintain standardized KPI frameworks, ensuring consistent definitions and calculations across all marketing reporting • Implement and support multi-touch attribution and pipeline reporting, ensuring data is accurately reflected across systems • Validate and reconcile data across platforms (e.g., Salesforce, Marketo, attribution tools, Power BI), identifying and resolving discrepancies • Monitor data flows across systems and troubleshoot inconsistencies in partnership with technical teams • Document data sources, metric logic, and reporting assumptions to support transparency and scalability • Partner cross-functionally to gather requirements, improve data quality, and enhance tracking and measurement capabilities • Support improvements to data structure, campaign tracking, and system integrations to increase reporting reliability • Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews
Job Requirements
- 5–8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment
- Advanced expertise in Power BI, including data modeling, DAX, and dashboard development
- Strong hands-on experience with multi-touch attribution and pipeline reporting
- Familiarity with attribution platforms (specifically Marketo Measure)
- Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows
- Strong analytical and problem-solving skills with high attention to detail
- Ability to manage multiple projects and deliver high-quality outputs in a fast-paced environment
- Effective communication skills for working with cross-functional stakeholders
- Experience collaborating cross-functionally and facilitating working sessions with stakeholders
Benefits
- Competitive total rewards (base salary + bonus, if applicable)
- Customizable benefits package (3 medical plans with Health Saving Account company match)
- Generous paid time off starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays.
- Flexible time off for exempt team members + 13 paid holidays
- Paid parental leave (including maternity + paternity leave)
- Education assistance opportunities and free LinkedIn Learning access
- Free mental health and family planning programs, including adoption assistance and fertility support
- 401(K) program with company match
- Pet insurance
- Employee resource groups
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