• Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression • Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management • Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution • Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies • Collaborate on and shape briefs that enable strong, effective creative work • Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers • Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives • Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables • Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails • Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments • Contribute to business development efforts, including pitches and proposals, as needed • Proactively identify opportunities for brand growth and differentiation • Foster strong client partnerships to mitigate issues and identify new business opportunities • Mentor and grow strategic talent as the function expands • Establish and evolve best practices, frameworks, and processes for brand planning • Represent the agency with professionalism and sound judgment • Actively contribute to a positive, collaborative work culture