• You ghost-write and co-create with our CEO and leadership team. • You turn their conviction about the future of CX into pieces that get cited, shared, and remembered. • You commission and produce data stories — the kind that journalists reference and analysts quote. • You create the content that makes Zendesk, Intercom, and Sierra displacement happen. • You build the content arc from pre-announcement thought leadership to post-launch case studies. • You write the content that makes a COO at an insurance company feel like we built this for them. • You interview customers, find the insight buried in their results, and turn it into a case study that closes deals. • You measure what matters: share of voice, pipeline influence, content-assisted deals. Not pageviews.

• Reporting to the Director of Content Strategy, the Senior Manager, Content Strategy is responsible for strategic planning and execution of content designed to engage and nurture customers through buying journey. • Use content as a strategic lever to shape customer perception, strengthen market credibility, and support commercial objectives by building trust, authority, and long-term brand value. • Bring big-picture thinking to content strategy, connecting audience insights, business priorities, brand positioning, and campaign goals. • Translate subject-matter expertise, customer insights and market trends into compelling thought leadership that differentiates the PPD clinical research business. • Serve as a strategic partner to cross-functional teams, helping the organization think more holistically about content’s role in demand generation. • Influence stakeholders across marketing and commercial teams to align on content priorities, messaging, and best practices. • Be a talented writer and editor with experience creating multiple forms of content, including white papers, blogs, ebooks, infographics, videos, etc. • Understand the difference and relationship between thought leadership and content marketing and their associated activities and messages. • Develop a deep understanding of customer segments, personas and journeys across the business. • Be comfortable working with SMEs across the organization to leverage their expertise, insights and capabilities toward meaningful content. • Experience with and curiosity about AI-assisted workflows. • Support and advance the organizational content strategy designed to build brand awareness and engage and nurture leads and potential customers. • Partner across the marketing team to contribute to a holistic, integrated content strategy and development process. • Work closely with Global Market Development and ABM leads to plug into campaigns and design and draft a universe of content to support objectives. • Advance data-driven storytelling and creation of foundational thought leadership. • Support the editorial process for content planning and creation across the enterprise. • Leverage performance metrics and best practices to optimize content and channels. • Supports the research and development of content strategy guidance and best practices for all channels by creating content strategy documentation. • Develop messaging and content narratives that translate brand strategy and support enterprise-wide capabilities.

Role Description The Bloom Librarian administers the Bloom Library and performs related library services, working with a wide range of Bloom Library contributors and using the Bloom Library systems to organize and safeguard the integrity of the Library. - Assist patrons navigating and using the Bloom Library - Create Bloom Library collections for Bloom Enterprise clients - Create custom language page banners - Collaborate with the Bloom development team to ensure the smooth operation of the Bloom Library system - Monitor user contributions to the Bloom Library, and respond to reported concerns to ensure books in the Library do not violate Bloom Library policy - Provide input and guidance to Bloom Library contributors regarding copyright and licensing - Explain the use of Bloom Library services and provide information about Bloom Library policies - Classify books based on subject matter or other Library classification systems - Respond to customer complaints, taking action as necessary - Contribute to the development of Bloom Library policies and procedures Qualifications - Good communication skills, especially via email - Comfortable with web-based content management systems and Windows desktop applications - Attention to detail - Also desirable: Understanding of literacy and ability to provide guidance on use of Bloom for literacy needs of readers for text, audio, vision impaired and deaf books. Requirements - Weekly Hours: 8

• Create, update, publish, and maintain website content across TDS digital properties. • Ensure content accuracy, brand alignment, accessibility, and adherence to established content standards and guidelines. • Manage and maintain a complete website content inventory, ensuring outdated or redundant content is reviewed and updated or removed as necessary. • Serve as the primary user and subject matter expert for the CMS, supporting efficient content workflows and issue resolution. • Partner with marketing, product, legal, compliance, and other internal teams to plan and execute content updates aligned to campaigns, promotions, and product launches. • Own and manage the website content calendar, coordinating timelines, dependencies, and approvals to ensure on-time publication. • Translate business requirements into clear content updates and publishing plans that support organizational objectives. • Identify opportunities to streamline content production and publishing through process improvements and the effective use of AI and automation tools. • Act as the business unit representative for content-focused initiatives, including privacy, security, and regulatory changes. • Collaborate with legal, compliance, and internal governance teams to assess content impacts of new or changing regulations and ensure required updates are implemented accurately and on schedule. • Support audits, reviews, and documentation related to digital content compliance as needed.