• Design, build, and maintain scalable data architectures that support immersive training XR applications, AI-enabled analytics, adaptive learning, and model-ready data pipelines • Analyze large, multimodal datasets, including telemetry, user behavior, learning outcomes, xAPI/LRS data, qualitative research, and system performance data, to uncover trends, behaviors, and insights that inform product decisions and strategy • Apply machine learning, predictive analytics, clustering, classification, natural language processing, and generative AI techniques to identify user patterns, forecast outcomes, and optimize learning experiences • Collaborate with Product, Engineering, Design, and Learning teams to translate research, analytics, and AI findings into actionable recommendations, product requirements, experiments, and measurable improvements • Develop dashboards, reports, prototypes, and visualization tools that make user behavior, learning effectiveness, AI model performance, and system performance clear to technical and non-technical stakeholders • Integrate, manage, and evaluate analytics systems that monitor XR application performance, learner activity, user experience signals, and AI-enabled product features in real time • Partner with stakeholders to define KPIs, success metrics, research questions, evaluation plans, and AI/product measurement frameworks • Prototype and evaluate AI-assisted research workflows, including automated data coding, insight generation, survey analysis, usability synthesis, persona development, journey analysis, and research repository enrichment • Research and evaluate emerging AI, data, analytics, and XR technologies to improve product intelligence, analytics capabilities, personalization, system efficiency, and user outcomes • Support responsible AI practices by helping define data governance, model evaluation criteria, privacy safeguards, bias and risk considerations, explainability needs, and security compliance across data and AI systems • Foster a culture of data-driven and AI-informed decision-making, experimentation, learning measurement, and continuous product improvement

• Adapt open-source component libraries into a Cofertility-native product language • Develop design system guidance for Product, Engineering, and non-technical teammates • Redesign egg donor application experience • Use feedback and data to identify design opportunities • Explore AI-augmented product experiences • Partner with Product, Engineering, and Member Experience

Role Description We are seeking a passionate and detail-oriented User Experience Researcher and Workflow Analyst to join our Business Applications team. This unique role will be focused on enhancing the internal user experience of our Salesforce platform and optimizing end-user workflows. The ideal candidate will have a strong blend of user research, process analysis, and UX design skills. By collaborating with internal stakeholders, scrum teams, and our Salesforce Platform Architect, you will play a key role in advancing how our organization leverages Salesforce, with a focus on creating intuitive and efficient user experiences that drive productivity and reduce pain points. - Conduct interviews, surveys, focus groups, and usability studies with internal users to understand their needs, behaviors, and interactions with Salesforce processes. - Develop and maintain detailed user personas to reflect various roles and needs across the organization. - Analyze user pain points and challenges across existing workflows and processes on the Salesforce platform. - Collaborate with cross-functional stakeholders to map, analyze, and document current workflows and user journeys. - Evaluate workflow inefficiencies and bottlenecks, offering actionable insights and recommendations for improvement. - Create data-driven recommendations, wireframes, process flow diagrams, and mockups for improving user workflows and experiences. - Collaborate with the Salesforce Platform Architect and scrum teams to translate recommendations into technical implementation plans that align with system capabilities and roadmap priorities. - Act as a liaison between internal teams and technical teams to ensure user-centric designs are effectively prioritized and implemented. - Present findings, research insights, and workflow improvements to leadership and stakeholders. - Stay up-to-date on UX best practices, Salesforce functionality, and workflow optimization trends to continually improve processes across the organization. - Define and monitor key usability and adoption KPIs for workflows to understand where the next focus area should be and ensure changes are not having a negative impact. Qualifications - 4+ years of experience in user research, UX design, business analysis, or similar roles, preferably within a Salesforce environment. - Proven experience conducting qualitative and quantitative user research techniques and synthesizing results into actionable insights. - Strong knowledge of workflow/process mapping tools (e.g., Lucidchart, Visio, Miro). - Experience designing wireframes or creating user interfaces using tools such as Figma, Sketch, or Adobe XD. - Exceptional communication and collaboration skills; ability to facilitate discussions and gain alignment across various teams and levels of the organization. - Familiarity with Agile/Scrum methodologies is a plus. - Salesforce knowledge (either as a user, admin, or analyst) is strongly preferred. Requirements - Salesforce certifications, such as Salesforce Administrator or Business Analyst, are a plus. - Hands-on experience using user testing platforms or tools (e.g., UserTesting, Optimal Workshop). - Knowledge of change management practices or Human-Centered Design frameworks. Benefits - Comprehensive health benefits, life and disability insurance, and fertility and family-forming support program. - Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days. - Tuition and reading reimbursement programs to support your continuous learning and professional growth. - Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching. - Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact. - GoTo performance bonus program to celebrate your impact and contributions. - Monthly remote work stipend to support your home office expenses.

• Lead the full design lifecycle: research, ideation, interaction flows, high-fidelity wireframes, and prototyping for AI-driven, data-heavy enterprise workflows. • Translate user needs and business goals into intuitive, trustworthy interfaces for complex multi-system processes spanning SAP, Salesforce, Workday, and Oracle. • Design for governance and trust: surface what agents are doing, why they're doing it, and how a human can review, intervene, or override. • Run qualitative and quantitative research with enterprise users (IT leaders, ERP admins, business analysts) and iterate based on what you learn. • Partner closely with product managers and engineers to align on vision, ensure technical feasibility, and ship at quality. • Build and maintain the design system that keeps the Tessera Mosaic platform consistent across products and surfaces. • Raise the craft bar across the company: provide design critique, mentor engineers on UX patterns, and advocate for user-centricity at every level.