• Design, build, and maintain scalable data architectures that support immersive training XR applications, AI-enabled analytics, adaptive learning, and model-ready data pipelines • Analyze large, multimodal datasets, including telemetry, user behavior, learning outcomes, xAPI/LRS data, qualitative research, and system performance data, to uncover trends, behaviors, and insights that inform product decisions and strategy • Apply machine learning, predictive analytics, clustering, classification, natural language processing, and generative AI techniques to identify user patterns, forecast outcomes, and optimize learning experiences • Collaborate with Product, Engineering, Design, and Learning teams to translate research, analytics, and AI findings into actionable recommendations, product requirements, experiments, and measurable improvements • Develop dashboards, reports, prototypes, and visualization tools that make user behavior, learning effectiveness, AI model performance, and system performance clear to technical and non-technical stakeholders • Integrate, manage, and evaluate analytics systems that monitor XR application performance, learner activity, user experience signals, and AI-enabled product features in real time • Partner with stakeholders to define KPIs, success metrics, research questions, evaluation plans, and AI/product measurement frameworks • Prototype and evaluate AI-assisted research workflows, including automated data coding, insight generation, survey analysis, usability synthesis, persona development, journey analysis, and research repository enrichment • Research and evaluate emerging AI, data, analytics, and XR technologies to improve product intelligence, analytics capabilities, personalization, system efficiency, and user outcomes • Support responsible AI practices by helping define data governance, model evaluation criteria, privacy safeguards, bias and risk considerations, explainability needs, and security compliance across data and AI systems • Foster a culture of data-driven and AI-informed decision-making, experimentation, learning measurement, and continuous product improvement

• Adapt open-source component libraries into a Cofertility-native product language • Develop design system guidance for Product, Engineering, and non-technical teammates • Redesign egg donor application experience • Use feedback and data to identify design opportunities • Explore AI-augmented product experiences • Partner with Product, Engineering, and Member Experience

Role Description Join the AI revolution. We’re building an all-in-one AI platform to help teams do their best work and automate every routine task you can think of. We’re looking for problem-solvers to turn powerful AI into an easy, no-code tool for teams everywhere. - Work closely with Product Managers and Engineering to navigate ambiguity and shape solutions. - Take initiative and help define what needs to be done. - Lead problem discovery, not just execute solution design. - Use continuous, lightweight discoveries, run rapid experiments, build prototypes, and validate design decisions before building. - Talk to users regularly through low-effort, AI-assisted research activities. - Focus on what can be done with available resources and time. - Design AI-native experiences that create trust while accounting for AI hallucinations, latency, and model limitations. - Think system-first and ensure the product ecosystem feels coherent and consistent. - Balance speed and quality while shipping imperfect MVPs in small increments, continuously improving with user feedback while maintaining the long-term product vision. - Balance several tasks at once, prioritize activities effectively, and ensure deadlines and quality standards are met. - Share feedback, improve design patterns, and help scale the overall product experience. Qualifications - Proven startup experience with an ability to adapt and drop rigid processes. - Experience designing AI-powered or complex systems, demonstrating a systems-thinking approach over isolated feature design. - Show clear communication with a proficiency in explaining trade-offs, constraints, and reasoning behind design decisions. - Capability to identify key assumptions in a product idea and validate them quickly through experiments, prototypes, or user insights. - Experience defining success metrics and using real product data to guide design iteration. - Hands-on experience with user research methods, analytics, usability testing, user interviews, or related UX research techniques. - Ability to drive the design process independently while remaining a highly collaborative team player. - Focus on both user problems and organizational outcomes, rather than just UI deliverables. - Basic technical understanding and familiarity with modern web technologies. - Highly curious about AI and how UX can make those systems understandable and trustworthy. Requirements - Active utilization of AI tools to accelerate and improve your own design process. - NOTE: We look forward to your portfolio, particularly highlighting projects focused on complex SaaS products, multi-step user workflows and mobile applications. Case studies showcasing end-to-end product design work are highly appreciated. Salary Range Gross salary is 24600-29500 zt/month Benefits - Professional growth: Internal and external events, online training, conferences, books - everything you need to reach your full potential. - Health benefits: Private health insurance, online & on-site workouts (LT) / online workouts & sports access card (PL), consultations - to feel and be your best. - Team spirit: Team buildings and parties with games, shows, tastings, food coupons, gifts - and it's on us. - More free time: Stay with us and additional vacation days will be added to your calendar. - Additional paid leave: Additional days are covered by us in cases of illness or special occasions. - Flexibility: Flexible working time arrangement.

Role Description We are seeking a passionate and detail-oriented User Experience Researcher and Workflow Analyst to join our Business Applications team. This unique role will be focused on enhancing the internal user experience of our Salesforce platform and optimizing end-user workflows. The ideal candidate will have a strong blend of user research, process analysis, and UX design skills. By collaborating with internal stakeholders, scrum teams, and our Salesforce Platform Architect, you will play a key role in advancing how our organization leverages Salesforce, with a focus on creating intuitive and efficient user experiences that drive productivity and reduce pain points. - Conduct interviews, surveys, focus groups, and usability studies with internal users to understand their needs, behaviors, and interactions with Salesforce processes. - Develop and maintain detailed user personas to reflect various roles and needs across the organization. - Analyze user pain points and challenges across existing workflows and processes on the Salesforce platform. - Collaborate with cross-functional stakeholders to map, analyze, and document current workflows and user journeys. - Evaluate workflow inefficiencies and bottlenecks, offering actionable insights and recommendations for improvement. - Create data-driven recommendations, wireframes, process flow diagrams, and mockups for improving user workflows and experiences. - Collaborate with the Salesforce Platform Architect and scrum teams to translate recommendations into technical implementation plans that align with system capabilities and roadmap priorities. - Act as a liaison between internal teams and technical teams to ensure user-centric designs are effectively prioritized and implemented. - Present findings, research insights, and workflow improvements to leadership and stakeholders. - Stay up-to-date on UX best practices, Salesforce functionality, and workflow optimization trends to continually improve processes across the organization. - Define and monitor key usability and adoption KPIs for workflows to understand where the next focus area should be and ensure changes are not having a negative impact. Qualifications - 4+ years of experience in user research, UX design, business analysis, or similar roles, preferably within a Salesforce environment. - Proven experience conducting qualitative and quantitative user research techniques and synthesizing results into actionable insights. - Strong knowledge of workflow/process mapping tools (e.g., Lucidchart, Visio, Miro). - Experience designing wireframes or creating user interfaces using tools such as Figma, Sketch, or Adobe XD. - Exceptional communication and collaboration skills; ability to facilitate discussions and gain alignment across various teams and levels of the organization. - Familiarity with Agile/Scrum methodologies is a plus. - Salesforce knowledge (either as a user, admin, or analyst) is strongly preferred. Requirements - Salesforce certifications, such as Salesforce Administrator or Business Analyst, are a plus. - Hands-on experience using user testing platforms or tools (e.g., UserTesting, Optimal Workshop). - Knowledge of change management practices or Human-Centered Design frameworks. Benefits - Comprehensive health benefits, life and disability insurance, and fertility and family-forming support program. - Generous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting days. - Tuition and reading reimbursement programs to support your continuous learning and professional growth. - Thrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness Coaching. - Employee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact. - GoTo performance bonus program to celebrate your impact and contributions. - Monthly remote work stipend to support your home office expenses.