• Develop and execute a North American National Accounts strategy aligned with YCENA growth objectives. • Identify and prioritize high-value target accounts and strategic growth verticals. • Build multi-year account penetration plans focused on profitable growth and market expansion. • Establish account segmentation strategy and annual growth plans by vertical. • Drive enterprise-level agreements, pricing frameworks, and fleet strategies. • Lead strategic account forecasting and opportunity pipeline management. • Establish executive-level relationships with key national customers. • Serve as primary escalation and relationship leader for strategic accounts. • Conduct regular executive business reviews with national customers. • Develop customer retention and loyalty strategies. • Monitor customer satisfaction, fleet utilization trends, competitive positioning, and future needs. • Ensure national account initiatives support and strengthen dealer relationships. • Collaborate with dealers on execution, service support, inventory planning, and account coverage. • Create clear governance regarding account ownership, lead management, and customer support expectations. • Support dealer participation in national account opportunities where applicable. • Partner with Sales Leadership and BDMs to execute strategic account initiatives. • Work closely with Marketing to develop customer-specific programs, branding opportunities, and launch strategies. • Collaborate with Product Management regarding fleet requirements, future product needs, and competitive positioning. • Support forecasting accuracy and inventory planning for national accounts. • Deliver annual revenue, margin, and market share targets. • Maintain disciplined pricing and profitability management. • Monitor program performance, rebate structures, and commercial ROI. • Support risk mitigation related to customer concentration and contract exposure. • Support enterprise collaboration across CE, Rural Lifestyle, and broader One Yanmar initiatives where strategic opportunities exist. • Promote a unified customer experience and coordinated market approach. • Identify cross-divisional growth opportunities within key enterprise accounts.

• Visit firehouses, police departments, and public safety facilities to introduce Mermaid AI • Conduct live, in-person demonstrations of our AI-powered radio solution • Build relationships with chiefs, officers, and municipal decision-makers • Identify opportunities and move deals through the full sales cycle • Attend regional events, trainings, and industry meetups • Act as the face of Mermaid AI in your territory • Provide real-world feedback to help shape product evolution

• Visit firehouses, police departments, and public safety facilities to introduce Mermaid AI • Conduct live, in-person demonstrations of our AI-powered radio solution • Build relationships with chiefs, officers, and municipal decision-makers • Identify opportunities and move deals through the full sales cycle • Attend regional events, trainings, and industry meetups • Act as the face of Mermaid AI in your territory • Provide real-world feedback to help shape product evolution

• Visit firehouses, police departments, and public safety facilities to introduce Mermaid AI • Conduct live, in-person demonstrations of our AI-powered radio solution • Build relationships with chiefs, officers, and municipal decision-makers • Identify opportunities and move deals through the full sales cycle • Attend regional events, trainings, and industry meetups • Act as the face of Mermaid AI in your territory • Provide real-world feedback to help shape product evolution