Job Closed
This listing is no longer active.
Nokian Tyres is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.
Brand Manager
Location
United States + 1 moreAll locations: United States | Canada
Posted
65 days ago
Salary
$78K - $125K / year
Seniority
Lead
No structured requirement data.
Job Description
Brand Manager
Nokian Tyres
Role Description Working in a global matrix organization, the Brand Manager is responsible for developing, executing, and stewarding Nokian Tyres’ brand strategy across North America. This role ensures consistent brand positioning, messaging, and visual identity across all consumer touchpoints while supporting business objectives, product launches, and long-term brand equity growth. The Brand Manager collaborates closely with regional and global marketing teams, product management, agencies, and cross‑functional stakeholders to bring integrated brand campaigns to market. He/She will analyze market trends, consumer insights, and brand performance metrics to inform strategy, optimize campaigns, and strengthen Nokian Tyres’ differentiation in the marketplace. - Own and manage the Nokian Tyres brand strategy in North America, ensuring alignment with global brand direction while addressing regional market needs. - Lead the development and execution of integrated brand campaigns across paid, owned, and earned channels. - Serve as brand steward, ensuring consistency in messaging, tone, and visual identity across all marketing materials and consumer touchpoints. - Partner with Product and Sales teams to support new product launches, seasonal campaigns, and key commercial initiatives. - Manage external agencies and vendors, including briefing, feedback, timelines, and budget oversight. - Analyze brand health metrics, campaign performance, and consumer insights to guide optimization and strategic decision‑making. - Partner with global team to build content strategy according to brand guidelines and NA market needs across social, retail, and experiential channels. - Utilize Nokian Tyres partners across retail, sports, ecomm and beyond to build campaigns that build awareness and drive sales. - Collaborate with global marketing teams to share best practices, insights, and campaign learnings. - Lead a team of two direct reports, fostering teamwork and growth. - Uphold Nokian Tyres’ mission and values and demonstrate supporting behaviors in day‑to‑day actions. - Other duties as assigned. Qualifications - Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA a plus. - 6+ years of progressive experience in brand management, marketing strategy, or consumer marketing roles. - Proven experience developing and executing integrated brand campaigns. - Strong strategic thinking combined with hands‑on execution capabilities. - Excellent communication, presentation, and stakeholder management skills. - Experience working with agencies and managing marketing budgets. - Sponsorship management, collaborating with internal and external stakeholders. - Strong analytical skills with the ability to translate data into actionable insights. - Familiarity with SEO/GEO content creation best practices. - Proficient with MS‑Office application suite, including Co-Pilot (or other AI software). - Ability to travel up to 15%. - Must be legally authorized to work in the United States or Canada. This position will not offer relocation or visa sponsorship. Company Description Nokian Tyres is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.
Related Guides
Related Categories
Related Job Pages
More Brand Manager Jobs
Junior Brand Manager
Sculpted by AimeeWe are an award winning Irish cosmetics brand founded by makeup artist Aimee Connolly. Beauty packed with goodness.
Title: Junior Brand Manager Location: UK (Remote), Dublin Job Description: About the Job Founded in 2016 by makeup artist and entrepreneur Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global outlook. After earning a degree in business and building a loyal client base as a makeup artist, Aimee identified a gap in the market for products that were both high-performance and easy to use. Sculpted was launched to bridge that gap without ever compromising on results. At our core is a commitment to empowering our community with multitasking, user-friendly products designed to deliver effortless, radiant results in five minutes or less. We believe beauty is better when everyone’s in on it, creating products that enhance natural features, blend seamlessly, and fit into the real lives of busy modern women. Our philosophy is simple: beauty for every age, at every stage. In under eight years, Sculpted by Aimee has grown into Ireland’s number one mass cosmetics brand in Boots Ireland*, achieving cult status and competing alongside global beauty leaders. The brand is now stocked in leading retailers including Boots and Selfridges UK, with a strong e-commerce presence serving customers in over 68 countries. Our omni-channel footprint spans more than 500 retail doors across eight markets, alongside four flagship stores in the UK and Ireland. Our portfolio includes over 140 makeup, skincare and body products, all Leaping Bunny certified and recognised with more than 40 industry awards. Skincare is now our fastest-growing category, driven by a commitment to innovation, advanced formulation, and best-in-class performance. Developed and made in South Korea (the global leader in skincare innovation) our skincare range reflects our dedication to efficacy, quality and continuous improvement. With over 100 foundation shades and finishes across our complexion range, we are committed to celebrating real skin and championing minimal retouching across our campaigns and social platforms. *In June 2024 Sculpted by Aimee was ranked the number one mass cosmetics beauty brand in Boots Ireland’s self-selection category. Due to this exciting growth, Sculpted by Aimee are looking for a full-time Junior Brand Manager to join the growing Marketing Team based in UK or Ireland. This hybrid role will support the Senior Brand Manager in delivering consistent, insight-led brand activity across all channels, ensuring best-in-class execution and strong alignment with the brand’s identity. Accountabilities Include Brand Management - Manage day-to-day brand consistency ensuring all assets and communications align with the Sculpted by Aimee brand identity - Lead regular brand audits across retail partners and owned channels and implement follow up actions to ensure 360 brand consistency - Maintain and update brand toolkits, templates, guidelines and brand bible, ensuring correct use across the business and with external partners. Brand Communications - Assisting the creation of brand decks, brand pitch presentations, and post campaign reports in line with brand guidelines. In addition to this, support in presenting key brand campaigns to the business alongside any presentations and brand updates. - Coordinate and distribute brand assets to internal teams and retail partners in a clear and organised manner - Managing brand queries and creative approval processes - Monitor and filter external communications, responding to or escalating new requests and opportunities as appropriate. Brand Insights & Analysis - Support the collection and compilation of brand health and consumer insight reports - Lead Sculpted customer and audience research projects, especially for new markets - Monitor trends, competitor activity and market developments to inform brand storytelling. Using this to create meaningful campaigns alongside the brand team. - Contribute to the creation of clear monthly insight updates for the wider team Brand Partnerships - Support the coordination and management of brand / charity partnerships - Manage logistics and approval processes for co-branded content and campaigns - Collaboration with the marketing team to identify new partnership opportunities which are aligned with wider brand objectives. Community Growth - Support the rollout of community initiatives that nurture and grow the brand community. Including surveys, feedback, social threads and Whatsapp channels - Monitor programmes such as Sculpted Society (loyalty) and community first initiatives to ensure positive interaction - Analyse key engagement metrics, including sentiment, participation and loyalty - Embed a community-first approach across all campaign activations, ensuring each initiative nurtures and strengthens audience connection - Support at community events in UK and Ireland to strengthen the connection between brand and community Campaign and Brand Shoots - Support the planning and execution of content production across brand campaigns – including shot lists, campaign mood boards and visual direction - Assist with end-to-end coordination of shoots, liaising with agencies, talent and suppliers - Support the management of timelines, budgets and production logistics - Provide on-site support during shoots where - Help maintain high standards of brand execution across all content and campaign production - Assist with post-production processes and final asset delivery to the business Other - Support sustainable business practices by minimizing waste, promoting responsible sourcing, and reducing environmental impact. - Foster a diverse, inclusive, and ethical workplace while contributing to our community initiatives both internally and externally. - Uphold integrity, transparency, and accountability in all business practices. Experience Needed Key Skills - To be the trusted operational backbone of brand - To provide essential day-to-day support across all brand activity - Trusted ownership of the executional, administrative, and coordination work - SBM shift to strategic thinking & leadership for brand longer term - SBM driving insight-led brand evolution and bolder creative ideas - Take ownership of executional, administrative, and coordination tasks with a high level of organisation, communication, and attention to detail - Support the delivery of insight-led brand evolution and bolder creative ideas - Strong attention to detail and a proactive, hands-on approach Qualifications & Experience - Degree in Marketing, Business, Communications, or a related field (or equivalent experience) - 1-3 years’ experience in marketing, brand, agency, or a related creative/consumer-facing role - Strong interest in brand building, beauty, and consumer marketing - Some exposure to campaign delivery, content production, or project coordination - Confident using presentation tools (PowerPoint, Keynote, or Google Slides) - Strong organisational skills with the ability to manage multiple tasks and deadlines - Comfortable working with guidelines, processes, and cross-functional teams - Beauty industry experience preferred Sculpted by Aimee is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability or age. About us Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results. At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best. In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland. Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.
• This position is responsible for managing the brand and marketing strategy and on-going management of the portfolio of product brands. • Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions. • Position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams. • This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities.
Brand Marketing Manager
ZillowReimagining real estate to make it easier than ever to move from one home to the next.
• serve as the marketing strategy lead supporting our B2B line of business. • lead the development, integration, execution, optimization and reporting of marketing efforts for our partner audience. • lead the creation of marketing briefs by pulling research, insights, and business data to provide valuable inputs. • write briefs that align with our business objectives and customer insights. • build the integrated marketing plan by reviewing proposed tactics from teams. • facilitate collaboration across teams to support each others’ tactics. • oversee timelines and ensure all information is gathered from various channels. • conduct weekly syncs to keep tactics on track, consolidate stakeholder feedback, and ensure timely delivery of assets. • analyze data to derive insights and identify optimization opportunities.
• Reframe the category and put Mercury at the center • Build and own the multi-channel brand system and budget • Drive earned attention • Build a brand measurement framework • Take smart, creative risks



