• Function as Territory Sales Manager for our Material Handling, Port and OTR product lines. • Act as the account manager for dealers, target accounts and strategic customers in your assigned territory. • Identify opportunities through customer needs-analysis and knowledge of competitor products • Act as business advisor with your target accounts to sell the value proposition bringing value to their organization • Sell new End Users ultimately increasing the revenue and profitability of the Specialty Industrial Business Area (BA) • Establish business within the Industrial BA’s profitability targets • Collectively manage an effective pricing strategy and individually implement this strategy to your target accounts • Identify opportunities for new product lines • Assist in the development of product strategy per target account to ensure current product lines are renewed or discarded in a normal product life cycle plan so that competition is not able to circumvent the market share of Continental Tire North America at the account • Conduct market intelligence to identify target accounts and establish geographic target areas • Manage the implementation of the strategic marketing, sales and operational initiatives to support your identified target accounts • Make Sales Calls, conduct face to face meetings with call plans • Assist in monthly Forecasting Evolution with Regional Manager • Achieve assigned sales targets in assigned region • Participate in sales meetings, product and training meetings and trade events

• Create, implement and manage profitable growth within the Continental Retread Solutions (CRS) dealer channel, focusing on new tire and retread sales. • Communicate area sales management strategies through regional channel (TSM/DM), Key Account Management (KAM) personnel and cross functional areas. • Individually manage account strategy to support the overall Continental Tires the Americas (CTA) business units’ profitability targets. • Coach regional Territory Sales Managers (TSM) to interface with dealer and fleet accounts in their territories and ensure the individual customer strategies are adhered to and supported on a regional level. • Manage CRS dealer account(s), increasing Continental’s share of account by managing as a mini business to ensure profitable growth, through increased sales volume, improving price positioning, product mix, and managing both fixed and variable expenses. • Ensure that CRS dealer strategies and objectives are supported at business unit levels by both Continental personnel and selected customers. • Local sales prospecting in your defined area of responsibility through coordination with TSMs and KAMs. • Communicate and protect Continental’s strategic growth goals. • Act as a liaison between the CRS dealer and the fleet business to ensure that service levels and needs are being met and product is available for our fleet customer. • Collectively support the marketing department by obtaining competitive information to support the development of strategic initiatives as well as event planning, promotions etc. • Provide feedback to CRS dealers by coordinating regular training, business reviews and fleet forums. • Collectively manage the accounts pricing strategy and individually implement this strategy to your account’s locations.

• Create, implement and manage profitable growth within the Continental Retread Solutions (CRS) dealer channel, focusing on new tire and retread sales. • Manage CRS dealer account(s), increasing Continental’s share of account by managing as a mini business to ensure profitable growth, through increased sales volume, improving price positioning, product mix, and managing both fixed and variable expenses. • Ensure that CRS dealer strategies and objectives are supported at business unit levels by both Continental personnel and selected customers. • Local sales prospecting in your defined area of responsibility through coordination with TSMs and KAMs • Communicate and protect Continental’s strategic growth goals. • Act as a liaison between the CRS dealer and the fleet business to ensure that service levels and needs are being met and product is available for our fleet customer. • Collectively manage the accounts pricing strategy and individually implement this strategy to your account’s locations.

• Create, implement and manage profitable growth within the Continental Retread Solutions (CRS) dealer channel, focusing on new tire and retread sales. • Communicate area sales management strategies through regional channel (TSM/DM), Key Account Management (KAM) personnel and cross functional areas. • Individually manage account strategy to support the overall Continental Tires the Americas (CTA) business units’ profitability targets. • Coach regional Territory Sales Managers (TSM) to interface with dealer and fleet accounts in their territories and ensure the individual customer strategies are adhered to and supported on a regional level. • Manage CRS dealer account(s), increasing Continental’s share of account by managing as a mini business to ensure profitable growth. • Ensure that CRS dealer strategies and objectives are supported at business unit levels by both Continental personnel and selected customers.