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Nielsen

Powering a better media future for all people

Content Marketing Manager

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteSeniorTeam 10,001+Since 1923H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

71 days ago

Salary

$77.8K - $129.6K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglish

Job Description

Content Marketing Manager

Nielsen

• Write and refine our website content to ensure a consistent, empathetic, and human brand voice that builds trust with our audience. • Infuse web copy with strategic keywords and SEO best practices without sacrificing readability or brand integrity. • Lead the end-to-end execution of email campaigns, including template building, list management, and deployment. • Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona, ensuring highly personalized 1-to-1 communication at scale. • Develop automated drip sequences that nurture prospects through the funnel using targeted, persona-based messaging.

Job Requirements

  • 4+ years of professional copywriting experience, with a portfolio that shows an ability to make complex topics feel accessible and human.
  • Proven experience working within Pardot, HubSpot, or Marketo.
  • Understanding of how to balance keyword density with high-quality, engaging prose.
  • Experience creating content for distinct buyer personas and mapping content to different stages of the customer journey.

Benefits

  • Comprehensive health and wellness plans
  • 401(k) with a Nielsen company match
  • Generous paid time off policy
  • Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility

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