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We blitzscale eCommerce growth.
Senior Manager, Creative Strategy
Location
California + 1 moreAll locations: California | New York
Posted
29 days ago
Salary
$180K - $420K / year
Seniority
Senior
Job Description
Senior Manager, Creative Strategy
BM Digital
• Own and evolve creative product across the client portfolio • Build frameworks, best practices, and mentor strategists • Ensure production process aligns with creative strategy • Lead new client onboarding and establish early wins
Job Requirements
- 7+ years in performance creative, managing a large portfolio of clients
- Understanding of direct response principles and platform dynamics
- Proven track record of driving revenue and measurable outcomes
- Experience in developing people and leading teams under performance pressure
Benefits
- Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best
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• Own and evolve the creative product across client portfolios • Set the creative standard for all clients and formats • Mentor strategists and improve the team's performance • Collaborate with production teams to ensure high output standards • Align creative strategies with talent and creator processes • Own the onboarding process for new clients, focusing on early wins
• Own and evolve the creative product across the client portfolio • Track trends on Meta and TikTok and translate them into best practices • Lead and mentor a team of creative strategists • Ensure production process aligns with strategic objectives • Liaise with talent to ensure creative strategy is in sync with creator processes • Manage onboarding of new clients to build momentum quickly • Present strategies and feedback to clients with conviction
• Create performance ads that convert to client revenue growth by: • Utilizing data, research, and creative insights to formulate effective creative strategy • Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager • Performing consumer, product, and competitor research using basic tools/resources • Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos • Writing scripts and copy for video, static image ads, email campaigns. • Ensuring visuals match creative strategy outlined for the ad • Giving feedback that aligns to the creative strategy of the ad • Executing on feedback given by your Creative Strategy Lead • Analyzing the results of creative tests and utilizing this analysis to iterate • With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning • Identifying top-performing concepts within accounts using data and creative analysis • Identifying effective concepts/trends in the social media ecosystem
• Manage the creative production process from concept to scriptwriting to live testing • Create performance ads that convert to client revenue growth • Analyze data and perform consumer, product, and competitor research • Collaborate with Post-Production and your Creative Strategy Lead • Write scripts and copy for video and static image ads • Analyze the results of creative tests and iterate
