• Own paid media strategy for DTC/eCommerce clients across Meta and TikTok • Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working • Manage ad budgets ranging from $30k / mo to $1m / mo per client • Diagnose the full funnel — spot whether issues are creative, offer, or conversion • Communicate clearly with clients — present results, plans, and next steps • Work with UGC creators — source talent, write scripts, direct content when needed

• Media buying has changed. • In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next. • At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands. • This role is for someone who can run paid media and also think like a marketer. • You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. • If you've built or scaled your own eCommerce brand, we want to hear from you. • If you love following SOPs and repeating the same campaign structure forever, this is not the job. • If you love thinking, testing, and building frameworks that win, keep reading.

Role Description Media buying has changed. In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next. At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands. This role is for someone who can run paid media and also think like a marketer. You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you love following SOPs and repeating the same campaign structure forever, this is not the job. If you love thinking, testing, and building frameworks that win, keep reading. What You'll Do - Own paid media strategy for DTC/eCommerce clients across Meta and TikTok - Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working - Manage ad budgets ranging from $30k / mo to $1m / mo per client - Diagnose the full funnel — spot whether issues are creative, offer, or conversion - Communicate clearly with clients — present results, plans, and next steps - Work with UGC creators — source talent, write scripts, direct content when needed Qualifications - You have hands-on experience scaling eCommerce brands - You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue) - Bonus: You've built/operated your own Shopify store or eComm brand - You understand creative is the lever - You can pull insights from reviews, competitor ads, and comments to generate new angles - You've written UGC scripts or creative briefs - You can work with editors to create winning ad variations - Video editing or design skills are a plus - You're a strategist, not a robot - You challenge assumptions and adapt fast - You don't blindly follow "best practices" - You can explain what you're doing and why - You have ownership and urgency - You act like it's your money - You move fast and follow through - You don't wait to be told what to do Why This Role Is Exciting - This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously. - You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale. - You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Creative Lead Toronto, CA Creative / Full Time / Hybrid About Vidsy Vidsy is a global creative platform transforming how the world’s biggest brands create video advertising across paid social. With teams across NYC, LA, Toronto, and London, we partner with global advertisers like L’Oréal, Amazon and PepsiCo enabling them to produce creator and AI powered video advertising at scale.   The Role We’re looking for a social-first Creative, who lives and breathes social media. As a Creative at Vidsy, you are the visionary behind the scroll. You’ll live at the intersection of creativity and production, turning brand goals into high-performing social content. You’ll spend your days concepting, directing our global Creator community, and collaborating with our in-house Motion Design team to bring ideas to life.If you spend more time on your TikTok FYP than in Photoshop, and you know exactly why a hook works (or doesn't), this is for you.   What You’ll Do - Concept & Direct: Develop "social-first" concepts for brands like Pepsi, L’Oreal, Google, and Warner Bros. - The Bridge: Act as the creative glue between our Strategists, Client Managers, and Motion Designers. - Direct Creators: Brief and direct our external Creator Community to ensure they deliver authentic, high-quality UGC. - Trend-Jack: Keep your finger on the pulse of platform shifts (TikTok, Reels, Snap) to ensure our clients are always ahead of the curve. - Pitch & Present: Confidently share your creative vision with major enterprise clients. - Mentor & Support: Acting as a senior within the Team, mentoring and helping support new additions to the Team. Must-Haves - 4-5 years (plus) - or equivalent experience - working within the creative industry or within social content production. - Client Professional - extensive experience being client facing, pitching ideas, getting client buy-in. - Social Native: You don't just "use" social; you understand the nuances of TikTok, Meta, and Snap like a pro. - Portfolio: A showcase of work that depicts your extensive experience creating social first content. - Creative Visionary: You can dream up a concept for a beauty brand one hour and a gaming brand the next. - Communication: Comfortable leading client calls and presenting your ideas with conviction. Nice-to-Haves - Briefing Skills: Experience briefing UGC creators, Editors, and/or motion designers. - Technical Literacy: You don't need to be an editor, but you know your way around the Adobe Suite and understand the video production workflow. - AI Enthusiast: You’re already experimenting with AI tools to speed up ideation or production. Compensation & Perks 💰 Competitive Base Salary: In-line with your experience between $70,000 and $85,000 CAD 🩺 Private Healthcare: To keep you feeling your best. 💻 Flexibility First: Work your way with our virtual-first hybrid approach. 🏝 Generous Time Off: 25 days vacation (+ Public Holidays) to take the breaks you need to recharge. 🌍 Remote Flexibility: Work away from your hub (or in another Vidsy Office) for up to 4 weeks of the year. 😇 Volunteer Day: Get a paid day off annually to support a cause you care about. ♥️ Wellbeing Focus: Access our wellness programs and Employee Assistance Program. 🍼 Enhanced Parental Leave Polivies: Adaptable to your needs too! 🌍 Eco Impact: Your carbon footprint offset through our Ecologi partnership. Who You’ll Report To You’ll report to Remi, our Creative Director, who’s been with Vidsy since 2019. Remi helped establish our North American presence, launching first in NYC and now expanding into Toronto. Known for fostering high-performing teams, mentoring talent, and driving creative success, he also brings a fun side to the mix - he’s particularly partial to a Pickle Back during company socials!  The Interview Process 📞 30 minutes – Introductory call with a member of our Talent Team. 👩‍💻 60 minutes – Video interview with Flick to discuss the role and your experience. 📚 90 minutes –  Final interview with 2-3 Vidsy Team members, including presenting back a previously set task.   Hybrid ‘Virtual-First’ Work Setup Vidsy embraces a hybrid ‘virtual-first’ approach across all our hubs. We require all new team members to be based locally to their regional hub from day one, but offer the flexibility to access office space as needed, or whenever it best supports your productivity and collaboration. The balance between in-office and remote work will vary depending on your team, role, and personal preferences.   Diversity at Vidsy We’re committed to building a representative, inclusive, and super-friendly team because diverse experiences, perspectives, and backgrounds lead to better workplaces and better products. At Vidsy, we welcome everyone and do not discriminate based on race, colour, religion, gender, national origin, age, sexual orientation, marital status, disability, or any other protected characteristic. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.