• Ensuring that consultation is available to the laboratory’s clients on matters relating to the quality of the test results and their interpretation concerning specific patient conditions. • Active involvement in the design, implementation, and oversight of the quality management system, including the monitoring of key indicators and investigation of problems with corrective/preventive action as appropriate. • Ensuring that testing systems developed and used for each of the tests performed in the laboratory provide quality laboratory services for all aspects of test performance, which include pre-analytic, analytic, and post-analytic. • Providing manager review of all new and/or substantially revised policies and procedures in a timely manner and in accordance with regulatory guidelines. • Ensuring that policies and procedures are established for the lab director group that show individual members of the lab director group have the appropriate education and experience; receive the appropriate training for the type and complexities of the services performed; have demonstrated they can perform assigned tasks reliably and accurately; are competent and maintain their competency to process specimens and a system is in place to identify needs for remedial training or continuing education.

• Deliver against an overall revenue quota and establish sustainable revenue streams • Build and execute go-to-market strategies, leveraging direct engagements, channel partnerships, and customer renewals to drive business growth • Develop a clear regional growth strategy, focusing on market penetration, customer acquisition, and long-term scalability • Represent Canary Technologies as a trusted industry expert at conferences, events, and networking opportunities to elevate the brand and drive regional awareness • Partner with global teams across Marketing, Product, and Customer Success to align regional goals with company objectives and ensure seamless execution • Recruit, mentor, and develop a high-performing team to support regional growth. Foster a culture of ownership, collaboration, and excellence • Identify and engage target accounts through diverse channels, including email, phone, social media, direct mail, and in-person meetings • Develop and refine an outbound sales process that can scale across the region • Leverage Salesforce and other tools for lead management, sales forecasting, and performance reporting

• Develop and expand relationships with CPG brands, agencies, and shopper marketing teams • Position Valpak and Clipp as a strategic complement to retail media and digital channels • Educate clients on the value of in-home media for consideration, trial, and brand loyalty • Create insight-led proposals aligned to brand and retail objectives • Drive revenue through consultative, value-based selling • Partner internally to align targeting, creative, and execution

• Own the strategic direction and performance of the RVM program. • Set 3, 6, and 12-month goals for the RVM program, in collaboration with the President and executive leadership. • Translate strategy into monthly goals and priorities for Team Leads to execute against. • Plan and lead the next operational phases of scale, including RVM standalone rollout and the digital-first enrollment model. • Anticipate scaling needs (people, vendors, tools, workflows) and bring resourcing plans forward. • Own product and data needs for RVM as the program scales; partner with Product, Engineering, and Data on roadmap, prioritization, and delivery. • Lead and develop RVM Team Leads through hiring, coaching, and performance management. • Approve and govern SOPs, training materials, and operational policies authored by Team Leads; ensure they stay current as tech and workflows evolve. • Set encounter goals and targets in collaboration with executive leadership; monitor reimbursement trends and surface issues early. • Drive efficiency improvements to meet internal caseload goals. • Hold accountability for program-level outcomes (revenue, adherence, churn, quality), working through Team Leads on day-to-day delivery.