• Own the activation and lead delivery domain end-to-end: Define the vision, strategy, and roadmap for how Leadfeeder turns identified companies into qualified, actionable leads — covering scoring, enrichment, Workflows, Lists, and AI-driven activation. • Ship Workflows and Lists to General Availability: Your immediate priority. Drive the final delivery, launch, and post-launch iteration to bring these two core capabilities to all customers. These are central to our packaging and competitive differentiation. • Close the retention loop: The biggest reason customers leave is that they see website visitor data but can’t easily act on it. You will ensure that every customer can seamlessly prioritize, enrich, and deliver leads to their CRM — making the platform’s value undeniable. • Define scoring and prioritization models: Own how customers identify their best leads. Build and evolve ICP fitness scoring, intent signals, and company tiering so revenue teams focus on what matters most. • Expand enrichment and buyer group identification: Deepen our contact enrichment capabilities and surface the right decision-makers at identified companies. Bridge the gap between “we know this company visited” and “here’s who to call.” • Build AI-powered activation: Move beyond manual configuration toward smart, opinionated recommendations — one-click actions, automated routing, and intelligent templates that make lead activation effortless. • Own CRM integration strategy: Leadfeeder is the intelligence and activation layer; CRM is where sales teams execute. Ensure seamless, reliable data flow into HubSpot, Salesforce, Pipedrive, and MS Dynamics. • Partner deeply with engineering and design: Work within one-month delivery cycles alongside your Engineering Coordinator and cross-functional team. Write problem briefs and PRDs, define success metrics, and drive execution from discovery through launch. • Leverage data and AI in everything you do: Use analytics, AI tooling, and rapid experimentation to identify friction, validate hypotheses, and ship faster. We don’t just build AI features — we use AI to build.

• Functional Analysis: Capture, analyze, and synthesize business requirements into clear, detailed, and prioritized user stories. • Technical Connection: Collaborate with technical teams to detail user stories at functional and technical levels, ensuring feasibility and understanding of requirements. • Backlog Management: Maintain a well-defined, prioritized backlog aligned with product objectives, using agile methodologies like Scrum. • Participation in Agile Ceremonies: Take part in refinement, planning, stand-ups, and retrospectives, facilitating team understanding and resolving questions. • Support for Estimations: Assist the team in estimating user stories and tasks, ensuring effective sprint planning. • Stakeholder Management: Serve as a point of contact between stakeholders and the development team, gathering feedback and aligning expectations. • Prioritization: Identify and prioritize high-impact functionalities, maximizing delivered business value. • Effective Communication: Understand and convey end-user needs, propose innovative solutions, and ensure the product delivers tangible value.

• Own the Cross-Platform Mobile Vision & Strategy — Define and execute the roadmap for HighLevel's Mobile App experience across Mobile, Desktop App, and Tablet surfaces. • Deliver Core Mobile Features - Lead the end-to-end development of new capabilities and improvements that enhance usability, engagement, and monetization. • Champion Mobile UI/UX - Partner with design and engineering to craft intuitive, frictionless, and delightful mobile-first experiences. • Experiment & Optimize - Design, run, and analyze A/B tests to validate hypotheses, boost performance, and unlock revenue opportunities. • Strengthen the Ecosystem - Continuously improve existing features, remove friction points, and enhance reliability and performance. • Collaborate Across Teams - Act as the bridge between engineering, design, marketing, and customer success to drive adoption and elevate user satisfaction. • Leverage Data for Impact - Use analytics to generate insights, optimize feature performance, and inform strategic decisions.

• Define and lead mobile platform growth strategy across iOS and Android • Identify major growth opportunities across engagement and retention • Act as subject matter expert for mobile experiences and emerging trends • Lead development of intelligent mobile experiences • Partner with engineering, design, analytics, and marketing teams