• Brand Performance & Optimization: Evaluate and manage the performance of multiple gaming brands, identifying opportunities to drive growth, improve operational efficiency, and enhance overall business results. • Data-Driven Insights: Utilize data analytics to uncover trends, challenges, and opportunities, providing actionable recommendations to inform brand and business strategies. • KPI Monitoring: Design and maintain dashboards and reports using tools like Tableau or Looker to track key performance metrics across the business, ensuring data-driven decision-making. • Best Practices & Knowledge Sharing: Develop and implement best practices and common procedures for the commercial team, ensuring consistency and fostering a culture of collaboration and shared learning. • Strategic Collaboration: Partner with marketing, product, and operations teams to align brand strategies with overall company objectives, ensuring a cohesive approach to business goals. • Stakeholder Engagement: Present insights, strategies, and updates to senior leadership, fostering alignment and driving informed decision-making. • Advanced Analytics Development: Champion the integration of cutting-edge analytical techniques, including exploring innovative technologies and methodologies, to continually refine and enhance business performance.

• Conduct deep-dive KPI investigations (churn, LTV, retention), recommending smarter budget allocation via SQL and advanced analytics • Lead and mentor 3-5 Brand Analysts, developing them from reporters into strategic P&L owners • Maintain holistic oversight of Acquisition, CRM, and Fraud/Risk ecosystem impacts • Bridge Business and Data Science teams, guiding ML features for churn/LTV/propensity models • Standardize analytical best practices for consistent, high-level strategic output • Act as brand health gatekeeper, ensuring balanced growth across all KPIs

• Drive deep-dive investigations into KPI shifts, going beyond surface-level reporting to uncover root causes and hidden trends • Lead and mentor a team of Brand Analysts, developing them from data reporters into strategic co-owners of their respective brands • Maintain 360-degree oversight of the entire business ecosystem, monitoring how acquisition, CRM, and fraud initiatives impact each other • Bridge business and data science teams, translating complex commercial needs into technical requirements for ML models • Create innovative segmentation strategies that enhance predictive model accuracy for churn, LTV, and propensity modeling • Act as the final gatekeeper for brand health, ensuring growth in one area doesn't compromise performance elsewhere

• Lead a team of up to 4 data analysts working with product and business teams across our Supply domain • Guide the data analysis work across a wide range of product areas, customer behaviour, partner performance and others • Performance management and evaluation, regular 1-to-1 meetings to discuss workload and personal development of data analysts • Drive high impact analytical initiatives across the organisation • Build relationships and manage a wide array of stakeholders • Create, prioritise and proactively communicate the backlog of the analytics team • Work together with the Heads of Product to align the backlog to the top impactful initiatives in the Supply area • Lead efforts to enhance data driveness in the company • Mentor peers and stakeholders in data usage and its value • Participate in hiring process to bring the best product and data analytics talent to Printify • Equip the team with the latest analytical and statistical techniques and advancements relevant to Printify business