• Performance-First Creative Execution: Develop high-converting motion assets for Meta, TikTok and YouTube, engineered for direct-response environments and optimized around the first 3 seconds to maximize retention and conversion. • Data-Driven Iteration: Analyze creative performance metrics in partnership with Growth and UA teams, using structured testing frameworks to scale winning concepts and refine or sunset underperforming assets. • Full-Funnel Creative Thinking: Design motion content with clear performance objectives in mind (CPI, ROAS, LTV), understanding how creative impacts user behavior across the acquisition funnel. • Strategic Creative Collaboration: Partner closely with Growth Managers, UA teams and Video Producers to translate campaign strategy and KPIs into scalable creative concepts. • High-Velocity Testing Environment: Contribute to continuous creative experimentation cycles, producing and iterating assets efficiently to support large-scale paid social budgets. • Platform-Native Craft & Innovation: Create dynamic transitions, typography and compositing sequences that feel native to each platform while maintaining brand consistency and competitive edge. • Trend & Competitive Awareness: Monitor evolving platform trends, UGC styles and creative benchmarks to proactively identify new opportunities for performance uplift.

• Owner of performance creative and driver of experiments in paid channels (Meta is primary; TikTok, Google and others follow) • Shape and develop creative strategy together with PMM and UAM • Generate, prioritize and launch creative hypotheses — focusing on scaling the largest successful concepts by ROI and volume • Build a testing system: insight → concept → production → analysis → scaling • Work with UGC creators and designers: briefs, storyboards, feedback and quality control • Analyze creative results, identify patterns and generate insights for subsequent iterations • Develop successful creative concepts rather than just “searching for new ideas” • Make key decisions based on analysis of user behavior, marketing and product metrics — and take responsibility for the results

• Дизайн відеокреативів для рекламних компаній у соцмережах • Використання та тестування AI-інструментів для генерації зображень, відео та озвучки • Пошук та розробка власних креативних ідей

• Execute a wide range of motion design assignments, including tutorials, explainer videos, video editing/montage, teasers/promo clips, logo animations, UX animations, and microinteractions. • Serve global clients across industries such as cosmetics, media, automotive, technology, sports, and finance. • Collaborate with cross-functional teams to ensure timely, high-quality motion deliverables. • Uphold creative standards and provide support to other motion designers as needed.