Marketing Automation Implementor
Salesforce Marketing Cloud Developer – Contract
Location
Canada
Posted
57 days ago
Salary
$60 / hour
Seniority
Senior
Job Description
Salesforce Marketing Cloud Developer – Contract
Digital Aura Interactive
• Develop and implement SMS and email automation solutions using Salesforce Marketing Cloud • Design and execute complex marketing campaigns to drive customer engagement and retention • Work closely with the product team to understand business requirements, translating them into technical solutions • Ensure that SFMC meet brand guidelines and comply with CASL, CANSPAM and other data and privacy regulations • Accountable for ensuring marketing requirements are delivered in partnership with Product and Technology. • One of the key stakeholders in developing and maintaining cross department collaboration • Implements established best practices and identifies opportunities and new strategies/tactics to improve programs. • Supports program testing and optimization efforts, product releases, integrations with other platforms and support from a technical perspective. • Tracks and analyzes all programs against business goals and objectives. • Evaluates performance, and leads improvements and pivots when needed
Job Requirements
- 5+ years of experience in SFMC
- Configure and set up data models (data extensions, shared data extensions, Contact model).
- Translating business needs automated processes/journeys using different activities in Automation Studio and Journey Builder.
- Write advanced SQL, including join statements.
- Create dynamic, personalized marketing assets using various scripting languages.
- Build Marketing Cloud web experience (data forms, custom preference pages).
- Explain subscription management.
- Work through and resolve scenarios using REST and SOAP API.
- Understanding (experience preferred) of Email / ISP Domain Health Management.
- Exceptional communication skills and extensive technical SFMC and data experience.
- Experience with HTML, CSS, AMPscript, SQL, SSJS proficiency required, WXProxy nice to have.
- Comfort working within multiple marketing tech stacks, cross department collaboration and highly technical teams.
- SFMC Developer Certification is a must, SFMC Consultant nice to have.
- Understanding of MC Connect and data exchange between SFMC and SF required.
- Experience with Sales Cloud is a must, CDP nice to have.
- Experience with SF Support.
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