• Partnering with Divisional Executives - Provide insightful and high quality decision support to the Create FD and North American Regional Director (Create) to drive growth and business performance - Support Regional studio heads with their financial decision making process and embed unified tools and process and where relevant, support on pricing for RFP responses and partnership discussions - Help to develop the financial framework to enable studios to collaborate more effectively within the region and enable global shoring initiatives, including new locations, pricing and tracking of performance - Contribute to major Create Division projects, including capital allocation decisions around expansion plans into new verticals and geographies and track delivery against, and evolution of, existing value creation plans - Participate in projects sponsored by Create FD to drive growth and performance improvement **Strategic Planning, Forecasting and Monthly Reporting** - Based on the approach, targets and timelines set by GroupFP&A, the FBP will lead the NA region’s annual budget and monthly forecasting process, ensuring high accuracy and alignment with the Create FD, NA Regional Director and Create Business Controlling team - Collaborate closely with the Local Finance team on month-end process to ensure accuracy and commercial validity of forecasts at a studio and regional level - Support delivery of Divisional Board Packs and Regional reviews that highlight trends, risks, and opportunities. - In conjunction with the Finance Manager Create and their team, perform deep-dive analysis into monthly actuals to identify underlying trends, bridge the gap to budget and forecast and provide the story behind the numbers, on any over- or under-performance - Manage the delivery of Regional "Flash" results, in collaboration with the Finance Manager Create, shortly after month-end to provide Create FD with an early look at key performance indicators and expected critical variances before the full month-end close - Maintain a range of Financial and Non Financial operational KPIs, KLIs, and measures that help benchmark and drive the performance of the Region - Champion the use of BI tools, AI, automation and standardisation of process to reduce duplication and move toward real-time financial visibility **Leadership & M&A Support** - Share best practice with other Regional FBPs on delivering high impact business partnering and associated skills and mindsets - Continue to partner closely with Local Finance Teams in the Region and across the world to adopt a “One Keywords” approach to high quality Financial Accounting and Reporting. - Support the onboarding of newly acquired studios into the NA Region, ensuring their financial reporting integrates seamlessly with Keywords’ global standards. - Provide guidance and mentorship to junior finance team members, fostering a culture of continuous improvement and commercial curiosity.

• Build and maintain sophisticated models to project the long-term health of the studio. • Create "What-If" analyses to evaluate the impact of losing a major anchor client, expanding into a new geographic market, or shifting from project-based fees to a retainer model. • Work directly with Creative, Production, and Account Directors to translate their operational KPIs (e.g., billable utilization, pitch win rates) into financial outcomes. • Analyze the "Build vs. Buy" trade-offs for production—deciding when to hire full-time staff versus leveraging high-cost freelance talent based on pipeline velocity. • Serve as the primary point of contact between Creative/Operational teams whilst partnering closely with the Finance Manager to ensure seamless financial compliance. • Own the monthly and quarterly variance analysis, deeply investigating deviations from budget and working with department heads to implement corrective operational actions. • Perform deep-dive "Post-Mortem" analyses on major campaigns to identify "scope creep" and margin erosion, recommending pricing adjustments for future contracts. • Monitor and optimize non-billable spend, ensuring that agency "burn" is aligned with revenue growth. • Lead the financial due diligence for major capital expenditures, such as upgrading production equipment or investing in tools. • Lead the annual budgeting process, ensuring that every dollar allocated aligns with the company’s long-term strategic plan. • Design and manage automated Google Sheets dashboards that provide the leadership team with real-time visibility into metrics like Revenue per Head and EBITDA margin. • Move beyond the spreadsheet to provide clear, concise monthly narratives that explain the "story behind the numbers" to non-finance stakeholders. • Identify and drive opportunities for automating non-value-add financial processes within the business (e.g., procurement, expense tracking, time-sheet approval workflows) to free up operational team capacity.

• Help refine how we structure and report revenue to improve speed, clarity, and accuracy. • Support the maintenance of global financial datasets to ensure consistency across regions. • Assist with monthly reporting, including budget vs. actual analysis and trend insights. • Contribute to weekly cash flow forecasts to help monitor liquidity and spending. • Assist with data mapping, testing, and documentation as we integrate key financial systems.

• Perform financial analysis and reporting to support strategic initiatives within the Ophthalmology business unit • Develop, maintain, and enhance budgets, forecasts, and long-range plans using forward-looking financial models • Analyze large and complex datasets to identify trends, risks, and performance drivers, translating findings into actionable recommendations • Review monthly KPIs and financial results versus forecast, delivering detailed variance analysis and insights • Partner with accounting to interpret financial results and connect outcomes to underlying business performance • Support monthly business unit review presentations, clearly communicating financial insights to senior leadership • Conduct ad hoc financial analysis related to the ophthalmology segment, including de novo initiatives, refinancing scenarios, and strategic modeling • Ability to travel once per month to rotating leadership meeting locations.