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Senior Social Media Specialist
Location
New Jersey
Posted
52 days ago
Salary
$60K - $80K / year
Seniority
Senior
Job Description
Senior Social Media Specialist
Parallel Partners
• Own social media strategy and execution for multiple client accounts. • Plan and manage content calendars across all major platforms. • Oversee content production (internal or outsourced) and ensure quality/control. • Write or refine messaging to align with each client’s positioning. • Monitor engagement and maintain professional standards across accounts. • Track performance and continuously optimize based on data. • Manage paid social campaigns on Meta, TikTok, and LinkedIn end-to-end. • Handle campaign setup, targeting, budgeting, and scaling. • Lead creative testing (hooks, formats, messaging) to improve conversion. • Analyze performance data and make optimization decisions. • Report on results and identify clear opportunities for improvement.
Job Requirements
- 5+ years managing social media and paid social campaigns (agency experience strongly preferred)
- Proven experience managing and optimizing paid campaigns on Meta (required), TikTok and/or LinkedIn
- Strong understanding of performance marketing and lead generation
- Experience managing multiple client accounts simultaneously
- Ability to analyze data and make decisions based on performance
- Strong writing and communication skills
- Highly organized, detail-oriented, and able to operate independently
- Experience with law firms or professional services is preferred
- Experience scaling paid campaigns with significant budgets is preferred
- Background in ad creative strategy and testing is preferred
- Familiarity with AI tools in marketing workflows is preferred
Benefits
- medical insurance
- retirement plan
- PTO
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