Title: Local & Digital Marketing Associate Location:San Francisco - US Hybrid Part Time Job Description: Responsive recruite Benefits: - Employee discounts - Flexible schedule - Paid time of British Swim School is seeking a highly organized, creative, and results-driven Local & Digital Marketing Associate to lead both community-based marketing efforts and digital campaign execution. This role is responsible for building local partnerships, increasing brand visibility, and managing marketing campaigns across email, SMS, website, social media, and paid digital channels. This person will help bridge local relationship-building with modern digital execution by coordinating with internal teams, corporate partners, website vendors, social media partners, and digital advertising partners to ensure campaigns are launched effectively, tracked properly, and optimized for performance. This role builds on the local marketing focus around events, partnerships, and community presence, while expanding ownership of digital campaigns and performance tracking. Your responsibilities will include: Local Marketing & Community Partnerships: ● Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads ● Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources ● Represent British Swim School at local events, networking opportunities, community functions, and promotional activities ● Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility ● Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities Digital Marketing Campaign Management: ● Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media ● Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications ● Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels ● Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time ● Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging ● Assist with social media planning, content coordination, publishing schedules, and brand consistency Vendor, Partner & Website Coordination: ● Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners ● Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers ● Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently ● Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution Performance Tracking & Reporting ● Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives ● Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI ● Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement ● Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts ● Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets Qualifications/Requirements: ● 2+ years of experience in marketing, preferably in a role that includes both local/community marketing and digital marketing execution ● Bachelor degree Required ● Strong experience managing marketing campaigns across multiple channels ● Experience with email marketing, SMS campaigns, website updates, social media coordination, and digital ad support ● Strong copywriting and communication skills with the ability to create clear, compelling marketing messages ● Ability to manage multiple projects, vendors, deadlines, and campaign timelines at once ● Comfortable analyzing performance data and translating results into action ● Strong organizational skills and attention to detail ● Experience working with outside partners, agencies, or corporate support teams preferred ● Passion for community engagement, customer experience, and mission-driven marketing ● Passion for water safety, swimming, and community engagement. Flexible work from home options available. Compensation: $25.00 - $30.00 per hour Working at British Swim School is more than just a job; it’s a chance to create a lasting impact that could change a child's life. As part of the British Swim School Team, you play a role in your local community, empowering others and sharing your passion. It’s a chance to be part of a fun-loving team of dedicated people who are committed to promoting water safety and a lifelong love of the water. While we teach swimming to people of all ages and abilities, most of our students are preschool and elementary-aged kids. Our instructors should like working with this age group and be good at making parents feel comfortable. It's helpful if you have experience with children or in a child-focused job, but it's not required if you can show the right attitude. The job comes with specialized training in our advanced and unique British Swim School approach. We also have exciting opportunities with our Customer Service Team, even if you're not in the pool. These are the people committed to providing the best service in the industry. In these roles, you might talk to parents on the phone or by the pool. Wherever you are, the aim is to make everyone feel like part of the British Swim School Family as we focus on ensuring the “Survival of the Littlest.” Each franchise location is independently owned and operated by a franchisee (franchise owner). Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to British Swim School Corporate.

Strategist, Digital Location: Warren, Michigan, United States of America time type Full time posted on Posted 4 Days Ago job requisition id JR-202608134 Job Description: Strategist, Digital: Marketing Insights & Data Democratization The Role The Strategist, Digital will support a GM brand with dashboard development, reporting, and advanced analytics focused on performance and operational metrics at both Brand and Dealer levels. This role partners closely with marketing, digital, and analytics stakeholders to translate complex data into clear, actionable insights that enable business decisions. The position plays a key role in understanding brand performance, site behavior, and funnel effectiveness across digital channels. While responding to ad hoc requests, the strategist will also focus on improving efficiency through streamlined data processes and automated reporting solutions. What You&rsquo;ll Do &bull; Partner with cross functional stakeholders to understand business objectives and translate requirements into analytic solutions and reporting deliverables &bull; Analyze complex data sets and convert insights into clear, business focused narratives that support decision making &bull; Produce recurring monthly reporting covering brand and site metrics, leads, sales, clickstream data, funnel performance, and trends over time &bull; Compare performance and behavioral trends across brands, sites, and digital touchpoints to identify opportunities and risks &bull; Analyze site behavior including mobile versus desktop usage, CTA engagement, heatmaps, clickstream paths, and content engagement &bull; Support ad hoc analytical requests while identifying opportunities to standardize, automate, and democratize access to data &bull; Work independently across teams with minimal guidance while managing multiple priorities and deadlines Your Skills & Abilities (Required Qualifications) &bull; Bachelor&rsquo;s degree in Math, Economics, Computer Science, Data Science, MIS, or a related quantitative field &bull; 3+ years of experience in analytics, digital analytics, or data insights roles &bull; Strong proficiency in SQL for querying and managing large data sets &bull; Hands on experience with Adobe Analytics for web and digital performance tracking &bull; Deep understanding of clickstream data and user behavior analysis &bull; Proven ability to translate highly technical insights into clear, actionable recommendations for non technical audiences &bull; Strong data storytelling, communication, and presentation skills &bull; Curiosity, creativity, and a proactive mindset for researching patterns, trends, and optimization opportunities What Will Give You a Competitive Edge (Preferred Qualifications) &bull; Experience using Python for analytics, automation, or data transformation &bull; Familiarity with Azure and or Databricks environments for data processing and analysis GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits. About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We believe we all must make a choice every day &ndash; individually and collectively &ndash; to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. Benefits Overview From day one, we're looking out for your well-being&ndash;at work and at home&ndash;so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. Non-Discrimination and Equal Employment Opportunities (U.S.) General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.

• Plan, build, and manage SEM/PPC campaigns through Google Search and Bing, as well as manage connected TV (CTV) campaigns and report on metrics in a clear and concise manner • Adopt and integrate AI tools across the marketing function - prompt engineering, AI-powered analytics, automated workflows, and LLM-assisted content and copy production - to compress execution timelines, scale output, and maintain a measurable edge over competitors • Drive upper and lower funnel results through social media advertising, demonstrating the ability to target seniors with relevant, captivating creative that inspires action • Manage omnichannel campaign spend, ensuring that campaigns stay within budget and exceed CAC goals, as well as build reports to measure campaign effectiveness and inform optimizations • Support website development and spearhead a landing page testing plan to support demand generation, as well as develop an SEO strategy and execute on-site and off-site adjustments to improve search engine ranking positions • Evaluate all of WelbeHealth’s current customer acquisition paths and identify areas for improvement and growth, quickly capitalizing on low hanging fruit • Work with our email/marketing automation tool, building and maintaining nurture streams to prospective participants to progressively engage them on WelbeHealth’s value proposition

• Conduct Digital Marketing courses at Bryant & Stratton College • Facilitate discussions and engage with students in a virtual classroom • Prepare courses in Blackboard and provide timely feedback to students • Participate in departmental and college-wide activities