• Conduct structured product walkthroughs to map user journeys, identify friction points, and build a ground-level view of how our funnels perform • Own user feedback monitoring — synthesizing signals from reviews, support, and research into actionable insight • Drive bug triage and resolution in partnership with Engineering, ensuring quality issues are prioritized and closed efficiently • Lead end-to-end delivery of product initiatives — starting with well-scoped launches like landing pages and compliance-driven features, and expanding from there based on your trajectory • Partner with Design and Engineering to ship thoughtful, high-quality user experiences that balance speed, clarity, and trust • Contribute to A/B testing, funnel analysis, and experiment design — developing the experimental mindset that defines great growth PMs • Help translate ambiguous customer problems into clear hypotheses, requirements, and roadmap priorities • Coordinate with our China-based engineering team, including maintaining daily overlap during China business hours to ensure tight execution

• Conduct structured product walkthroughs to map user journeys, identify friction points, and build a ground-level view of how our funnels perform • Own user feedback monitoring — synthesizing signals from reviews, support, and research into actionable insight • Drive bug triage and resolution in partnership with Engineering, ensuring quality issues are prioritized and closed efficiently • Lead end-to-end delivery of product initiatives — starting with well-scoped launches like landing pages and compliance-driven features, and expanding from there based on your trajectory • Partner with Design and Engineering to ship thoughtful, high-quality user experiences that balance speed, clarity, and trust • Contribute to A/B testing, funnel analysis, and experiment design — developing the experimental mindset that defines great growth PMs • Help translate ambiguous customer problems into clear hypotheses, requirements, and roadmap priorities • Coordinate with our China-based engineering team, including maintaining daily overlap during China business hours to ensure tight execution

• Own and execute end-to-end commercial launch activities, including pre-launch planning and on-market support. • Drive adoption and utilization across markets by partnering closely with Sales and Marketing teams. • Partner cross-functionally with Operations, Product, and Commercial teams to streamline ordering to results delivery processes and improve customer experience. • Lead development of sales training content and support field onboarding for new product launches. • Develop clear, scalable materials and documentation to communicate workflows effectively to internal teams, particularly Sales. • Assist in developing core pitch decks, objection-handling guides, and partner with Sales leadership to ensure field readiness and consistent messaging. • Monitor competitive landscape, emerging technologies, and clinical trends in MRD. • Synthesize insights into clear recommendations for differentiation and strategic positioning. • Contribute to the long-term vision and roadmap for Natera’s methylation-based platform. • Serve as a key liaison across Product, Engineering, Sales, Marketing, Medical, and Operations. • Drive alignment and execution across stakeholders in a fast-paced, evolving environment.

• Own the P&L across Tilt's core product portfolio • Transform user relationship from single-product to multi-product brand • Drive top-line growth through product innovation • Be the strategic voice of the user • Articulate a coherent product vision • Build and elevate a high-potential product org • Partner across functions with engineering, design, marketing, and finance