• Serve as a Subject Matter Expert (SME) within the Practice group • Conduct pre-sales, preliminary engineering assessments, and machine risk assessments • Develop proposals and provide technical marketing support • Ensure client experience and communicate pricing and marketing • Lead risk assessments and validate safety-related control systems • Collaborate with engineering and project teams to deliver solutions across the full system life cycle

• Partner with Sales on discovery calls, technical deep-dives, and evaluations; clarify requirements and success criteria. • Translate customer problems into product use cases, solution approaches, and scoped implementation plans. • Explain Trase’s platform and agent capabilities to technical and non-technical stakeholders. • Build rapid demo mock-ups and proof-of-concepts (including lightweight “cloud code”/scripted demos) to validate workflows and accelerate deals. • Own and evolve demo assets: reusable scenarios, sample data, reference architectures, and competitive positioning. • Write clear artifacts: requirements summaries, solution proposals, architecture diagrams, and handoff docs for delivery teams. • Partner with Product on feedback loops: surface recurring needs, prioritize gaps, and propose roadmap opportunities grounded in customer signal. • Support delivery handoff: ensure Engineering has the context needed to implement what was sold (and that commitments match reality).

• Provide customers and partner representatives with in-depth technical product and related solution assistance during pre-sales discussions. • Support sales productivity by securing the “technical close” in complex solutions and partner with clients and internal customers as the main pre-sales technical interface. • Work closely with assigned sales reps and territories while they develop leads into actionable sales opportunities. • Collaborate with assigned salespeople, Professional Services, and Marketing to ensure proposed deals include technical solutions that accurately address customer requirements. • Participate in web and in-person meetings with partners and end users to provide product demonstrations, discuss technical concepts and product features, and benefits. • Partner with channel partners and the Sales department and assist in understanding the customer’s business problem and pain point(s), propose the right solution and develop project strategies to ensure a successful solution implementation. • Evangelize BarTender products and vision (50% BarTender Labeling Solutions/50% BarTender Track & Trace/Retail solutions). • Gather the information and details about prospective customer business and technical pain, allowing the professional service team to build statements of work. • Input and update records accurately and manage data in our CRM database on all client interactions, to include technical notes and information to assist the sales process. • Work in the regional/corporate office during events or other activities as needed. • Up to 70% travel within the LATAM region/territory including Central and South America, Mexico, and the Caribbean.

• Partner with Sales on discovery calls, technical deep-dives, and evaluations; clarify requirements and success criteria. • Translate customer problems into product use cases, solution approaches, and scoped implementation plans. • Explain Trase’s platform and agent capabilities to technical and non-technical stakeholders. • Build rapid demo mock-ups and proof-of-concepts (including lightweight “cloud code”/scripted demos) to validate workflows and accelerate deals. • Own and evolve demo assets: reusable scenarios, sample data, reference architectures, and competitive positioning. • Write clear artifacts: requirements summaries, solution proposals, architecture diagrams, and handoff docs for delivery teams. • Partner with Product on feedback loops: surface recurring needs, prioritize gaps, and propose roadmap opportunities grounded in customer signal. • Support delivery handoff: ensure Engineering has the context needed to implement what was sold (and that commitments match reality).