• You are responsible for ensuring our shop, product detail pages (PDPs), landing pages and conversion mechanisms improve month over month. • You continuously analyze our online shop and identify conversion blockers across the customer journey. • You develop and prioritize a CRO roadmap with clear hypotheses, tests and revenue impact. • You optimize product detail pages, landing pages, cart and checkout-adjacent elements, and core shop flows. • You work data-driven with tools such as Google Analytics, Klar, Shopify Analytics, heatmaps, session recordings or similar systems. • You derive concrete actions from quantitative and qualitative data. • You own the structure, content and performance of our product detail pages. • You create or brief landing pages for paid ads, influencer campaigns, product launches and seasonal promotions. • You ensure landing pages match the relevant target audiences, creatives and offers. • You test headlines, layouts, claims, social proof, bundles, FAQs, USPs and offer mechanics. • You work closely with Creative and Performance Marketing so that ad angle, landing page and product promise are consistent. • You manage our shop apps and ensure they are used sensibly and support conversion. • You identify technical issues in the shop, prioritize them and coordinate fixes with our web development agency. • You are the primary contact for shop-related bugs, UX issues and technical anomalies. • You ensure new features are properly tested and implemented. • You keep the shop operationally clean, up to date and scalable for growth. • You work closely with leadership on revenue, conversion and growth targets. • You translate insights from paid ads, CRM, influencer marketing and customer feedback into shop optimizations. • You brief external agencies and service providers clearly and review the quality of execution. • You contribute your own ideas on how to better monetize traffic and guide customers through the shop. • You support weekly and monthly reporting with concrete learnings and recommended actions.

• Full-Funnel Conversion Rate Optimisation Own end-to-end CVR performance across the entire Shopify DTC experience: Homepage, Landing Pages (paid and organic), Product Detail Pages (PDPs), Collection Pages, Cart, and Checkout. • Build, prioritise, and maintain a rolling CRO hypothesis backlog scored by expected impact, confidence, and ease of implementation (ICE or equivalent framework). • Design and execute a rigorous A/B and multivariate testing programme with statistically valid sample sizes, pre-registered hypotheses, and documented learnings. • Own the core conversion KPIs: Add-to-Cart Rate (ATC %), Reached Checkout %, Purchase Conversion Rate (CVR %), Revenue Per Session (RPS), and Average Order Value (AOV). • Conduct deep-dive funnel analysis to identify the highest-leverage drop-off points — and build the business case for fixing them with projected revenue impact. • Optimise the entire purchase path for both acquisition (first-time buyers) and retention (returning subscribers), recognising that these journeys require fundamentally different CRO strategies. • On-Site Experience & UX Optimisation Own the UX and conversion performance of every key page template on the Shopify storefront. • Collaborate with design and development to build, test, and iterate on page layouts, content hierarchy, trust signals, social proof placement, CTAs, and navigation flows. • Lead the optimisation of Product Detail Pages: hero imagery, ingredient storytelling, review integration, subscription vs. one-time purchase framing, cross-sell/upsell modules, and urgency mechanics. • Optimise Cart and Checkout flows: cart abandonment interventions, progress indicators, payment method visibility, shipping threshold nudges, and post-purchase upsell opportunities. • Own Landing Page performance for paid media campaigns — work directly with the Head of Paid Media and Creative Strategist to ensure landing pages are conversion-optimised. • Drive mobile-first optimisation — the majority of our traffic is mobile; every test and design decision must prioritise the mobile experience. • Data, Analytics & Insight Build and maintain a CRO performance dashboard (GA4, Shopify Analytics, and/ Looker/Amplitude) with real-time visibility into funnel metrics, test results, and revenue impact. • Use quantitative tools (GA4 event tracking, Shopify reports, custom SQL queries) alongside qualitative tools (Hotjar/Microsoft Clarity heatmaps, session recordings, on-site surveys) to diagnose conversion barriers. • Develop a structured approach to post-test analysis: document every test with hypothesis, methodology, sample size, statistical significance, result, and “so what” action items. • Translate data into commercially actionable recommendations. • Own the weekly and monthly CRO performance reporting cadence — presenting to the VP of Growth, Paid Media, Retention, and leadership with clear narratives, not just spreadsheets.

• Відповідати за маркетингові воронки для performance-marketing та SEO • Генерувати та пріоритизувати гіпотези для покращення основних метрик; • Вести експерименти від початку до кінця: планування, запуск, аналіз, ітерація через A/B тести • Будувати персоналізовані воронки під різні аудиторії та джерела трафіку • Працювати в тісній зв'язці з дизайном, розробкою, аналітикою та продуктом; • Керувати очікуваннями користувачів на шляху до реєстрації та будувати міст між маркетингом і продуктом.

• Comply with the Safety Team Roles and Responsibilities • Perform medical review and interpretation of adverse events and device deficiencies reported by clinical trial investigators • Ensure timely and accurate assessment of safety data in compliance with regulatory requirements, study protocols, and internal SOPs. • Write and review adverse event narratives, ensuring clinical accuracy and consistency. Determine relevant follow-up information and ensure completeness of adverse event documentation. • Utilize MedDRA for medical coding and ensure consistency with MedDRA Points to Consider. • Act as a Medical expert for coordination of CEC and DSMB activities and oversee preparation of materials for CEC, DSMB and/or other Committee reviews • Review clinical study data, adverse event reporting, and clinical study design, to safeguard the rights, safety and wellbeing of all trial subjects • Assess safety events, conforming to regulatory requirements and protocol-specific definitions. • Provide medical input into the design of clinical study protocols, including safety endpoints, inclusion/exclusion criteria, and risk mitigation strategies. • Oversee development of study-specific safety documents such as Safety Plan and CEC/DMC charter. • Review and contribute to clinical evaluation reports, clinical study reports, other aggregate safety reports, and regulatory submissions. • Advise on protocol amendments based on emerging safety data or regulatory feedback. • Attend project meetings • Attend and participate in internal meetings as scheduled. • Perform continual assessment of adherence to timelines for all groups involved. • Serve as in-house Medical Subject Matter Expert for NAMSA projects. • For assigned projects, maintain relationship with appropriate C-level / VP-level team member from sponsor side (this is separate from project management discussions which will be the responsibility of the NAMSA Project Manager). • Support business development by contributing to proposals, attending sales meetings, and presenting medical capabilities to prospective clients • Participate in client meetings, including kick-off and safety review meetings, and provide expert input on safety-related matters. • Serve as a clinical and scientific advisor to clients, offering strategic guidance on safety, regulatory, and clinical development issues. • Collaborate with biostatistics, regulatory, medical writing, and clinical operations teams to ensure alignment on safety deliverables. • Participate in the design, testing, and maintenance of electronic systems supporting safety services. • Mentor and coach safety associates and non-medical team members. • Develop and deliver training sessions on therapeutic areas, safety processes, and protocol-specific topics. • Support onboarding new hires and contribute to departmental knowledge-sharing initiatives. • Participate in internal and external audits, inspections, and quality assurance activities. • Ensure compliance with Good Clinical Practice (GCP) and applicable regulatory guidelines. • Maintain and contribute to the development of SOPs, templates, and training materials. • Track and manage safety metrics and key performance indicators. • Support accurate invoicing and budget tracking for safety-related services. • Ensure timely documentation of hours and expenses in accordance with company policy.