• Understanding the overall concept of the company, including the brand, customer, product goals, and all other aspects of the assigned department. • Creating a cohesive social media strategy that brings the brand’s core values to life in a social first approach. • Proposing and creating content for Facebook and Instagram, as well as scheduling across those social media platforms. • Assisting with community management, including monitoring channels and supporting responses and review management • Coordinating with internal teams to help address social media inquiries or concerns • Assisting with social listening, reporting, and performance insights • Supporting brand reputation initiatives and identifying opportunities to improve engagement • Accepting designated, business-focused projects, proposing ideas, and presenting work

• Publish and schedule content across all Ollie social channels, ensuring accuracy, consistency, and alignment with the content calendar • Conduct ongoing social listening to identify trends, cultural moments, and real-time opportunities for Ollie to join relevant conversations • Manage community engagement by responding to comments, DMs, and mentions in a consistent, thoughtful, and brand-aligned manner • Execute timely, on-brand responses to trending topics, balancing speed with brand voice and sensitivity • Identify and execute “surprise and delight” moments (e.g., gifting, personalized responses, reactive content) to build loyalty and advocacy • Monitor daily performance and compile regular reports on key metrics (engagement, reach, views, etc), translating data into actionable insights • Collaborate cross-functionally with creative and brand to ensure cohesive messaging and execution and CX teams to address escalations and ensure our community feels heard and supported. • Maintain a strong understanding of platform best practices and evolving social trends to optimize content performance and act as Ollie’s in-house expert on social trends and best practices. • Support campaign launches and key brand moments with real-time posting, engagement, and performance tracking

• Development of social media strategies • Strategic and creative editorial planning • Planning and management of content • Community management • Analysis of social media activities and KPIs • Planning, implementation and analysis of social advertising campaigns

Role Description Havenly Brands is looking for a Manager, Paid Social to own paid social acquisition across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. You'll be the hands-on expert running Meta at scale while building out our presence on emerging channels like Pinterest, TikTok, and Reddit. WHAT YOU'LL OWN - Day-to-day strategy, execution, and optimization of paid social campaigns across Meta (core), Pinterest, and emerging platforms (TikTok, Reddit) across all seven Havenly Brands properties - ~$XXM in annual paid social budget: allocation, pacing, and performance accountability across brands and channels - Creative testing roadmap: running structured tests and feeding clear performance signal back to Brand and Creative teams - Testing roadmap, setting up incrementality testing on platform and other in-platform A/B testing features, in partnership with data and engineering teams - Influencer and UGC integration: understanding how creator content performs as paid creative and helping shape paid strategy with relevant partners - Campaign-level reporting and insight generation: consistent, clear, and actionable - Platform relationships with Meta, Pinterest, TikTok, and others - Ownership in partnership with data and engineering teams of pixel and CAPI event health - Feed management in social platforms of 200k+ SKUs WHAT YOU'LL DRIVE - Hit acquisition volume and ROAS/efficiency targets across the portfolio, managing the complexity of multiple brands with different funnels and goals - Drive R&D and testing for new channels and new ad types within current channels: bring a POV, partner with data, and test it - Deploy AI tools (Claude, platform-native AI features) to accelerate analysis, briefing, and optimization workflows - Leverage Rockerbox, GA4, and Looker to understand true channel performance and attribution, not just in-platform numbers - Testing roadmaps in partnership with data and analytics - Stay ahead of platform changes, creative formats, and audience behavior - Partner closely with the Director, Growth Marketing on channel strategy, budget decisions, and creative direction Qualifications - 6+ years in paid social or performance marketing, majority hands-on in social channels - Deep Meta Ads expertise: campaign architecture, bidding strategy, audience structure, creative testing - Meaningful experience on at least two other platforms: Pinterest, TikTok, Reddit, Snapchat, or similar - Experience managing $10M+ in paid social budget; $20M+ preferred - Strong creative instincts: you can identify what's working and why, and give useful feedback to creative teams - Fluency with third-party attribution tools (Rockerbox, Northbeam, Triple Whale, or similar): you don't trust in-platform data, or attribution tools, as the source of truth - Comfort with AI tools as genuine workflow accelerators - DTC e-commerce background required; home, lifestyle, or design category experience a plus - Multi-brand experience preferred - Team management experience a plus Benefits - Competitive compensation - PTO - Volunteer days off - Health benefits (medical, dental, vision and disability) - 401(k) with match - Paid parental leave - Design services - Furniture discounts - Anniversary merchandise credits Company Description Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status. Applicants must be currently authorized to work in the United States on a full-time basis.