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Atlassian is a publicly-traded computer software business specializing in collaboration, development, and issue-tracking software for teams. As an employer, Atlassian maintains a t
Lifecycle Growth & Reactivation Intern
Location
Poland
Posted
27 days ago
Salary
0
Seniority
Entry Level
Job Description
Lifecycle Growth & Reactivation Intern
Atlassian
Working at Atlassian Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. This role is remote, so you can be based anywhere in Poland. Are you curious about why customers drift - and what brings them back? Do you get excited about blending data, psychology, and marketing to drive real business impact? Join our Lifecycle Marketing team this summer and help design campaigns that re-engage customers, increase product usage, and fuel long-term adoption. About the Role This internship sits within our Lifecycle & Advocacy Campaign Marketing organization, focused on boosting customer adoption and engagement. Our mission is to ensure customers who invest in our solutions realize value - by using them, growing their proficiency, loving the experience, and sharing that success with others. You'll lead a focused re-engagement initiative designed to increase returning Monthly Active Usage (MAU). This is not a shadowing role - you'll analyze real customer data, define opportunity segments, build a campaign, measure results, and present insights. What You'll Do Identify Opportunity Segments - Identify and analyze three dormant or low-activity customer segments as candidates for return-to-MAU campaigns - Evaluate behavioral patterns, engagement drop-offs, and potential reactivation triggers - Size the opportunity and assess potential impact - Select one priority segment to take from insight to execution Build a Reactivation Campaign - Develop a lifecycle messaging strategy tailored to your selected segment - Design a fully vetted campaign (email, in-product, digital touchpoints) - Craft compelling copy that motivates action - Partner cross-functionally with analytics and marketing leads Measure Impact & Present Insights - Track campaign performance and return-to-product behavior - Analyze reactivation lift and downstream engagement - Identify what drives renewed momentum - Deliver a final executive presentation with recommendations for scaling By the end of the summer, you'll have built a real Lifecycle Reactivation Playbook with measurable business impact. Your Background - Currently enrolled in a 3 year bachelor degree program and returning to the program after the completion of the internship, graduating by June 2027 - Pursuing a degree in Marketing, English, Communication, or similar - Strong written communication skills - Experience working in a team environment - Ability to stay organized while juggling numerous priorities - Must be flexible and able to learn new software quickly - experience with Lithium/Khoros or other community software, Trello, Confluence, Bunchball/Nitro, and Excel are a plus but not a requirement. - Able to commit to a 12 week full-time (40hrs/week) internship during Summer 2026 What We're Looking For You're a strong fit if you: - Love asking "why" and digging into data - Can translate insights into clear marketing strategies - Write compelling copy that drives action - Are curious about customer behavior and engagement psychology - Get excited about how marketing fuels adoption and business growth - Thrive in both creative and analytical environments Bonus if you have experience with: - Marketing analytics tools - CRM or campaign platforms - Conversion-focused writing - SaaS, product marketing, or growth marketing Compensation At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn, we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. Poland: PLN: 58000 - 69600 (annual) Benefits & Perks Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits . About Atlassian At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh .
Benefits
- 401(K), 401(K) matching, Adoption Assistance, Childcare benefits, Commuter benefits, Company equity, Company-sponsored outings, Company sponsored family events, Continuing education stipend, Customized development tracks, Dedicated diversity and inclusion staff, Dental insurance, Disability insurance, Diversity manifesto, Documented equal pay policy, Volunteer in local community, Family medical leave, Fitness stipend, Flexible Spending Account (FSA), Flexible work schedule, Free daily meals, Generous parental leave, Generous PTO, Company-sponsored happy hours, Health insurance, Job training & conferences, Open door policy, Life insurance, Charitable contribution matching, Mean gender pay gap below 10%, Mentorship program, Paid volunteer time, Online course subscriptions available, Onsite gym, Open office floor plan, Paid holidays, Paid industry certifications, Pair programming, Paid sick days, Onsite office parking, Partners with nonprofits, Performance bonus, Pet friendly, Promote from within, Lunch and learns, Relocation assistance, Remote work program, Sabbatical, Free snacks and drinks, Team based strategic planning, OKR operational model, Team workouts, Continuing education available during work hours, Tuition reimbursement, Mandated unconscious bias training, Vision insurance, Wellness programs, Some meals provided, Mental health benefits, Home-office stipend for remote employees, Diversity employee resource groups, Hiring practices that promote diversity, Fertility benefits, Employee resource groups, Diversity recruitment program, Pay transparency, Transgender health care benefits, Abortion travel benefits, Meditation space, Mother's room, Flexible time off
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