• Campaign Management: Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads. • Global User Acquisition: Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment. • Advanced Strategy Development: Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation • Cross-Functional Collaboration: Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives. • Operational Excellence: Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance. • Budget Management: proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators. • Performance Optimization: optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences. • Market Intelligence: Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective. • Competitive Analysis: Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary. • Data-Driven Decision Making: Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify opportunities, ensuring all strategic decisions are informed by actionable insights. • Stakeholder Reporting: Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

• Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads. • Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment. • Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation. • Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives. • Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance. • Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators. • Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences. • Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective. • Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary. • Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify opportunities, ensuring all strategic decisions are informed by actionable insights. • Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

• Campaign Management: Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads. - Global User Acquisition: Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment. - Advanced Strategy Development: Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation - Cross-Functional Collaboration: Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives. - Operational Excellence: Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance. - Budget Management: proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators. - Performance Optimization: optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences. - Market Intelligence: Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective. - Competitive Analysis: Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary. - Data-Driven Decision Making: Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify opportunities, ensuring all strategic decisions are informed by actionable insights. - Stakeholder Reporting: Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

Role Description Join Glow25 and help us redefine beauty. We’re excited to meet you! These are our current challenges and future goals: - Our Performance Marketing team is growing and so are our ambitions. - We are scaling our Paid Social campaigns across international markets. - We are looking for someone to support us with drive and dedication. - You will be involved in campaign planning, optimisation, and testing new channels. - Your contribution matters – and you will see it in the numbers. This is where we need your support: - You set up, manage, and optimise Paid Social campaigns (primarily Meta and TikTok) independently. - You analyse campaign data, derive actionable insights to improve performance (e.g. ROAS, CPA, CTR), and communicate your results clearly. - You plan and run A/B tests on creatives, audiences, and ad copy. - You support the setup, testing, and scaling of new paid channels such as TikTok, Outbrain, or Affiliate. - You work closely with internal teams (e.g. Creative, Copy, Data) and external partners to develop and execute high-performing campaigns. Qualifications - You communicate confidently in English (C1 or higher) and German (B2 or higher). - You have 1–2 years of professional experience in performance marketing or a related field. - You have a solid understanding of data-driven marketing and key metrics (ROAS, CPA, CTR, bROAS). - You have hands-on experience with platforms such as Meta Ads Manager (must-have) and ideally also with TikTok Ads, Google Ads, or similar tools. - You are able to set up campaigns in a structured way and manage budgets. - You have basic knowledge of Google Analytics (GA4) and can conduct simple funnel analyses. - Experience with reporting tools such as Looker Studio or Excel/Google Sheets is a big advantage. - Experience with Asana or similar project management tools is nice to have. Benefits - Work flexibly, in the way that suits you best. - Receive a one-time €500 allowance to set up your perfect workspace. - Choose between Mac or Windows – you decide what works best for you. - Get €50 every month to spend however you like – that’s €600 a year. - Enjoy 40% off our entire product range. - 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off. - Our company health insurance reimburses up to €600 per year for extras. - After your probation period, we’ll contribute €600 toward your pension plan. - Get access to discounts and special offers from top brands. - Our Glow25 merch is more than just fabric – it’s your badge of belonging. - For five years in a row, we’ve been recognized as a Top Company on Kununu. - Choose between Urban Sports Club or Wellpass for your wellness activities.