• Collaborate with the director and business stakeholders in the development of paid digital marketing strategies that align with and support the core business goals of individual business lines. • Drive program participant growth by developing and producing strategic paid search, display, and paid social media advertising, marketing automation, and lead generation campaigns. • Regularly monitor and optimize paid digital advertising campaigns, marketing funnel, and lead generation performance. • Provide reporting and analysis to stakeholders to drive paid digital marketing strategy, with a strong focus on lead, application, and participant growth. • Support day-to-day relationships with third-party digital marketing vendors and agencies. • Collaborate with the marketing automation manager in creating and optimizing lead scoring models. • Collaborate with the web team, and business stakeholders to develop and integrate content marketing strategies that leverage new and existing assets includes blogs, social media, web, and other user-generated content.

Role Description - Create, manage, and grow company social media profiles, including LinkedIn and Facebook. - Plan and execute content calendars, developing 3–5 weekly posts per platform across Fairchild and its entities. - Design and produce engaging graphics and multimedia content aligned with brand standards. - Conduct hashtag and audience research to increase post visibility and engagement. - Monitor social media trends and recommend new strategies to enhance performance. - Track, analyze, and report on social media and digital campaign performance using analytics tools; optimize campaigns based on data-driven insights. - Assist in the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives. - Coordinate with internal teams to ensure consistent messaging and branding across all digital channels. - Add, update, and maintain website content, including news articles, blog posts, banners, and company updates (e.g., new locations, awards). - Optimize website content using SEO best practices, including meta descriptions, image alt text, and proper heading structures (H1, H2, etc.). - Support ongoing SEO efforts, including keyword research and content optimization to improve search rankings. - Update product specifications and add new models to the Fairchild website. - Build and maintain web pages for all Fairchild-owned entities to showcase full product and service offerings. - Support e-commerce initiatives by creating, optimizing, and maintaining product listings. - Assist with planning and coordinating trade shows, dealership events, and promotional campaigns. - Track, manage, and organize event materials (e.g., signage, displays, branded assets) to ensure readiness for future use. - Collaborate with marketing leadership to develop and execute integrated marketing strategies aligned with business goals. - Stay current on digital marketing trends, tools, and best practices to continuously improve performance. - Perform additional duties as assigned by the Director of Marketing and/or management. Qualifications - Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience. - Strong written and visual communication skills. - Experience with social media platforms, especially LinkedIn and Facebook. - Basic understanding of SEO principles and website content management. - Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred. - Highly organized with strong attention to detail and ability to manage multiple projects. - Experience with website CMS platforms (e.g., WordPress or similar). - Basic analytics knowledge (social media insights, Google Analytics, etc.). - Interest in B2B marketing and industrial/manufacturing industries. Benefits - Full benefits package, including Medical, Dental and Vision insurance. - Ability to have a flexible work schedule. - Possible remote work options. - Casual office dress code. - Generous Paid Time Off. - Paid Holidays. - 401(k) retirement plan and Employer Match. - Wellness Program that offers the opportunity to earn a medical insurance discount. - Company Paid Short-Term and Long-Term Disability. Physical Requirements - Exerting up to 25 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. - Frequent physical activity includes: - Stooping - bending body downward and forward by bending spine at the waist. - Kneeling - bending legs at knee to come to a rest on knee or knees. - Crouching - bending the body downward and forward by bending leg and spine. - Crawling - moving about on hands and knees or hands and feet. - Reaching - extending hand(s) and arm(s) in any direction. - Standing - remaining upright on the feet, particularly for sustained periods of time. - Walking - moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another. - Pushing - using upper extremities to press against something with steady force in order to thrust forward, downward or outward. - Pulling - using upper extremities to exert force in order to draw, drag, haul or tug objects in sustained motion. - Lifting - raising objects from a lower to a higher position or moving objects horizontally from position-to-position. - Fingering - picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling. - Grasping - applying pressure to an object with fingers and palm. - Talking - expressing or exchanging ideas by means of spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly. - Hearing - perceiving the nature of sounds at normal speaking levels with or without correction and having the ability to receive detailed information through oral communication. - Climbing - ascending or descending. - Occasional physical activity includes: - Balancing - maintaining body equilibrium. - Fingering - perceiving attributes of objects by touching with skin, particularly that of fingertips. - The visual acuity requirements include: - Close visual acuity to perform activities such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication of parts at distances close to the eyes. - The conditions the worker will be submitted to include: - Subject to environmental conditions with activities that normally would occur indoors. - Occasionally required to function in narrow aisles or passageways.

• Collaborate with the director and business stakeholders in the development of paid digital marketing strategies that align with and support the core business goals of individual business lines. • Drive program participant growth by developing and producing strategic paid search, display, and paid social media advertising, marketing automation, and lead generation campaigns. • Regularly monitor and optimize paid digital advertising campaigns, marketing funnel, and lead generation performance. • Provide reporting and analysis to stakeholders to drive paid digital marketing strategy, with a strong focus on lead, application, and participant growth. • Support day-to-day relationships with third-party digital marketing vendors and agencies. • Collaborate with the marketing automation manager in creating and optimizing lead scoring models. • Collaborate with the web team, and business stakeholders to develop and integrate content marketing strategies that leverage new and existing assets includes blogs, social media, web, and other user-generated content.

• Offrire formazione personalizzata su: Digital Marketing fundamentals, Google Ads e campagne paid, Social Media Marketing (Meta, TikTok, LinkedIn), SEO e Content Marketing, Analisi delle performance e KPI • Lavorare in modalità 1-to-1, online o in presenza • Adattare i contenuti al livello e agli obiettivi dello studente