This role is for one of the Weekday's clients Salary range: Rs 3000000 - Rs 8000000 (ie INR 30 - 80 LPA) Min Experience: 5 years Location: remote romania, Remote (India) JobType: full-time Are You Ready to Lead a High-Performing Marketing Team to Accelerate Our Business Growth? - Do you have experience leading and managing a successful remote marketing team? - Have you effectively optimized marketing landing pages to boost conversion rates? - Are you proficient in managing paid media, content marketing, and influencer collaborations? - Can you provide mentorship and coaching to a diverse, international marketing team? - Do you excel at making data-driven decisions and continuously improving marketing strategies? - Are you prepared to take full ownership of the inbound marketing function within a growing company? If you answered yes to these questions, we would be excited to connect with you! Job Overview: As the Director of Performance Marketing, you will be a key driver of revenue growth and will optimize our inbound marketing initiatives. Your responsibilities include leading and managing a global team focused on paid media, influencer marketing, and content marketing, as well as overseeing lead generation and conversion optimization. Your expertise in digital marketing, strong team leadership, and data-driven decision-making will be critical to scaling our business. If you consider yourself a "creative" person, this role may not be the best fit. We are seeking someone who is a spreadsheet expert and who has an in-depth understanding of the complex Google Ads platform. If you're unfamiliar with value-based bidding, we kindly ask that you do not apply. At the same time, you cannot operate as a lone wolf or try to do everything on your own. You must be capable of delegating, mentoring, and holding your team members accountable to high standards. You should be willing to "dig deep" into the details when necessary. If your approach to delegation is to "set it and forget it," this role is not for you. You need to be consistently and deeply engaged with your team, collaborating and driving results together.

This role is for one of the Weekday's clients Salary range: Rs 3000000 - Rs 8000000 (ie INR 30 - 80 LPA) Min Experience: 5 years Location: remote romania, Remote (India) JobType: full-time Are You Ready to Lead a High-Performing Marketing Team to Accelerate Our Business Growth? - Do you have experience leading and managing a successful remote marketing team? - Have you effectively optimized marketing landing pages to boost conversion rates? - Are you proficient in managing paid media, content marketing, and influencer collaborations? - Can you provide mentorship and coaching to a diverse, international marketing team? - Do you excel at making data-driven decisions and continuously improving marketing strategies? - Are you prepared to take full ownership of the inbound marketing function within a growing company? If you answered yes to these questions, we would be excited to connect with you! Job Overview: As the Director of Performance Marketing, you will be a key driver of revenue growth and will optimize our inbound marketing initiatives. Your responsibilities include leading and managing a global team focused on paid media, influencer marketing, and content marketing, as well as overseeing lead generation and conversion optimization. Your expertise in digital marketing, strong team leadership, and data-driven decision-making will be critical to scaling our business. If you consider yourself a "creative" person, this role may not be the best fit. We are seeking someone who is a spreadsheet expert and who has an in-depth understanding of the complex Google Ads platform. If you're unfamiliar with value-based bidding, we kindly ask that you do not apply. At the same time, you cannot operate as a lone wolf or try to do everything on your own. You must be capable of delegating, mentoring, and holding your team members accountable to high standards. You should be willing to "dig deep" into the details when necessary. If your approach to delegation is to "set it and forget it," this role is not for you. You need to be consistently and deeply engaged with your team, collaborating and driving results together.

• Receive direct responsibility for building advertising campaigns • Take full ownership of the ad account structure for fast-growing e-commerce brands • Constantly challenge the status quo and help shape the marketing of the future • Have a significant impact on our clients' growth through holistic online marketing consulting

Role Description Your day will be spent brainstorming creative campaign ideas, crafting engaging content, and managing projects to bring marketing strategies to life. You'll collaborate with cross-functional teams, analyze campaign performance, and make data-driven adjustments to ensure success. Responsibilities - Campaign Development: Create and execute enrollment campaigns across digital, social, and traditional channels that engage and inspire target audiences. - Content Creation: Develop compelling copy, visuals, and multimedia content to support campaigns, email marketing, blogs, and more for enrollment purposes. - Analytics & Optimization: Monitor campaign performance, analyze data, and adjust strategies to maximize ROI and achieve business goals. - Collaboration: Partner with cross-functional teams, including sales and product teams, to align marketing efforts with company objectives. - Brand Management: Ensure consistency in tone, design, and messaging across all marketing materials, maintaining a strong and cohesive brand identity. Qualifications - 3+ years experience in marketing strategy, marketing campaigns, advertising and insurance practices and regulations. - Excellent verbal and written communication skills, including a strong ability to understand and translate benefits into understandable terms. - Experience working with and presenting to management across multiple departments (marketing, sales, product, IT, etc). - Effective organizational skills, time management, and ability to prioritize work effectively. - Dependable, agile, able to excel in a fluid environment and the ability to work well under tight deadlines. - Promote a culture of diversity and inclusion, value different ideas and opinions, and listen courageously. - Able to work remotely with access to a high-speed internet connection and located in the United States or Puerto Rico. Preferred Qualifications - Experience in Workfront. - Experience in developing employee enrollment campaigns for group insurance benefits. Benefits - Estimated Salary: - Marketing Specialist: $60,000 - $65,000 plus annual bonus opportunity. - Sr Marketing Specialist: $70,000 - $75,000 plus annual bonus opportunity. - 401(k) plan with a 2% company contribution and 6% company match. - Work-life balance with vacation, personal time, and paid holidays.