• Planejar e executar o calendário editorial das redes sociais (Instagram, Facebook, entre outros) • Gerenciar publicações, stories, reels e demais formatos de conteúdo • Monitorar interações (comentários e directs), garantindo respostas alinhadas ao tom de voz da marca • Acompanhar métricas de desempenho e gerar insights para melhoria contínua • Identificar tendências e oportunidades de conteúdo relevantes para a marca • Apoiar campanhas de marketing, lançamentos e ativações comerciais • Atuar em conjunto com os times de design, tráfego pago e e-commerce

• Structure simple, efficient workflows to streamline the sharing of campaigns. • Monitor and follow up on amplification timelines to ensure consistent delivery. • Implement and track technical accessibility standards, including alt text, subtitles, captions, and color contrast. • Conduct quality control to ensure all published content strictly meets minimum accessibility requirements.

• Optimize organic performance through rigorous format testing, refined posting logic, and strategic content structuring. • Lead the end-to-end implementation and continuous monitoring of paid campaigns. • Execute precise audience segmentation to ensure distribution reaches the most relevant users. • Conduct frequent A/B testing and performance comparisons to identify and scale winning strategies. • Coordinate operationally with analytics teams to translate data insights into immediate tactical adjustments.

• Lead the development and execution of social media initiatives • Act as a trusted advisor to account staff and external clients • Manage workload across multiple projects for self and junior staff, taking the lead on complex initiatives • Conduct social listening and influencer research, derive insights from data, and present findings to internal teams and clients • Display a deep understanding of the broader digital ecosystem and cross-collaborate with other subject matter experts • Educate peers and clients on social media best practices, trends, and technologies • Act as the primary subject matter expert and project owner for social media • Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias