Role Description We’re looking for a VP, Director Digital Media Strategy to lead our end-to-end digital media strategy across Sportsbook and iGaming, driving measurable growth, efficiency, and long-term customer value. - Lead Digital Media Strategy - Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention. - Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets. - Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance. - Strong influencer who uses clear storytelling to simplify complexity and drive business understanding. - Drive Performance & Optimization - Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies. - Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth. - Channel Leadership - Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT. - Evaluate and scale new and emerging channels to unlock incremental reach and revenue. - Experience managing full-funnel channel teams, with a track record of bringing channel operations in-house. - Cross-Functional Partnership - Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, optimal messaging, and coordinated fan journey execution. - Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions. - Agency & Vendor Management - Lead relationships with media agencies, technology partners, platforms, and measurement providers. - Drive accountability, performance, insights, and operational excellence across all vendors. - Data, Measurement & Insights - Establish and enhance measurement capabilities including MMM, MTA, incrementally testing, and LTV forecasting. - Transform complex data into insights that inform strategy, investment decisions, and executive-level reporting. - Team Leadership - Build, lead, and mentor a team of high-performing media strategists and channel experts. - Foster a culture of curiosity, innovation, and operational rigor. Qualifications - 15+ years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies. - Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate. - Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability. - Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement. - Experience managing agencies, media partners, DSPs, and attribution/measurement tech. - Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives. - A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation. - Experience in a highly regulated or competitive industry is a strong plus. - Experience managing in-house media team. Salary Range $240,000 — $270,000 USD Benefits For information about our benefits, please visit https://benefitsatfanatics.com/

• Responsible for creating new and managing existing relationships with broker/dealer (BD) advisors • Works closely with VP, Head of Sales to develop business plan to maximize sales • Identifies and develops top producing and multi-product advisors • Conducts product and sales training through individual and group meetings • Manages deployment of resources to maximize territory sales • Utilizes CRM system to communicate with internal partners

• responsible for creating new and managing existing relationships with banks/wires/agencies • increase Jackson sales in the given territory through meetings, seminars, campaigns and follow up • keeping advisors informed of Jackson's rapidly changing product and service enhancements • works closely with the VP, Head of Sales to develop a business plan to maximize sales • identifies and develops top producing advisors, recruits new advisors and strengthens relationships with existing producers • conducts product and sales training through individual meetings, group meetings, seminars and conferences • strategically plans and manages the deployment of resources to maximize territory sales • works with an Internal Wholesaler to identify and foster leads

• Create and manage relationships with broker/dealer advisors to increase sales • Conducts product and sales training through meetings, seminars, campaigns • Works with internal wholesalers to generate leads from referrals • Utilizes CRM and databases to maintain advisor profiles and sales activity