• Analyze quantitative data to identify patterns, opportunities, and risks • Conduct competitive and market analyses • Drive user and behavioral research • Formulate and analyze hypotheses • Create presentations to share insights with teams, management, and the board • Collaborate with creatives to develop campaign and communication concepts • Develop foundations for storytelling and creative directions • Continuously measure, evaluate, and refine marketing efforts

Role Description Als Senior Performance Creative Lead bist du der Architekt unserer Marktansprache. Du verbindest harte Performancedaten mit echtem Kundenverständnis und übersetzt beides in Creatives, die messbar verkaufen. Während Algorithmen das Media Buying übernehmen, liegt der entscheidende Hebel bei dir. Du entwickelst Strategien, Hooks und Botschaften, die im Markt funktionieren und skalieren. Dein Fokus liegt auf unserer Zielgruppe der Eigenheimbesitzer zwischen 30 und 70 Jahren. Du verstehst ihre Motive, ihre Einwände und ihre Entscheidungsprozesse und nutzt dieses Wissen, um Creatives zu entwickeln, die nicht nur Aufmerksamkeit erzeugen, sondern konsequent zur Handlung führen. Das sind deine Aufgaben: - Creative Strategy & Ideation: Du entwickelst systematisch neue Creative-Konzepte (Angles, Hooks, Storylines) für Meta, Google, TikTok und Native Ads und sorgst dafür, dass wir konstant neue Winning Creatives produzieren. - High-End Briefing: Du steuerst den gesamten Briefing-Prozess für unser Inhouse-Design-Team sowie externe Freelancer (Cutter & UGC-Creator). Du weißt genau, wie du aus einfachen Assets wie statischen Bildern oder Founder-Videos echte Performance-Winner entwickelst. - Direct Response Copywriting: Du schreibst Texte, die verkaufen – von kurzen, prägnanten Social Ads bis hin zu komplexen Advertorials, Listicles und Leadgen-Funnels. Dein Fokus liegt auf Verkaufspsychologie und einem tiefen Verständnis für die Bedürfnisse unserer Zielgruppe (Autarkie, Ersparnis, Sicherheit). - Data-Driven Iteration: Du arbeitest eng mit unserem Inhouse Media Buying (Meta) sowie unserer Google-Agentur zusammen. Du analysierst Hook-Rates, CTRs und CPAs, identifizierst Gewinner-Creatives und entwickelst daraus skalierbare Iterationen. - UGC & Founder-Content: Du definierst Shooting-Konzepte, Briefings und Content-Strukturen für unsere Founder und UGC-Creator, um einen konstant starken und authentischen Video-Ad-Output sicherzustellen. Qualifications - Proven Track Record: Du hast bereits signifikante Budgets im 7- oder 8-stelligen Bereich in einer D2C- oder E-Commerce-Umgebung skaliert. Du weißt, was "High Scale" bedeutet. - Psychologisches Profiling: Du beherrschst die "Awareness Stages" und weißt, wie man einen Kunden abholt, der noch gar nicht weiß, dass er ein Balkonkraftwerk braucht. - Exzellentes Schreiben: Dein Deutsch ist auf Muttersprachler-Niveau (C2). Du triffst die Tonalität unserer Zielgruppe (seriös, kompetent, partnerschaftlich) perfekt. - Management-Skills: Du musst kein Designer sein, aber du musst Design "führen" können. Du hast ein Auge für Ästhetik, die konvertiert, und kannst Feedback so geben, dass der Output besser wird. - Growth Mindset: Du liebst Geschwindigkeit. "Done is better than perfect" ist für dich kein Spruch, sondern deine tägliche Arbeitsweise, um im Marktumfeld vorne zu bleiben. Benefits - Volle Funnel-Ownership! Du baust etwas Neues auf, du verwaltest nichts Bestehendes. - Direkte Linie zum Head of Marketing, schnelle Entscheidungen, echter Impact. - Ein Team, das genauso Gas gibt wie du. Flache Hierarchien, Champions-League-Mentalität. - Wir bieten dir ein attraktives Gehalt. - Regelmäßige Teamevents (wie z.B. Highland Games, Escape-Room oder Paintball). - Wir kommunizieren ehrlich und transparent und schätzen eine offene Feedbackkultur. - Ausstattung mit neuester Apple-Technik. - Die Position ist remote ausgelegt und zunächst auf zwei Jahre befristet. Company Description Solakon schafft die Möglichkeit für jede/n, die eigenen Stromkosten, den Stromverbrauch und die Stromquelle selbst zu bestimmen und in die Hand zu nehmen. Und all das mit “Balkonkraftwerken” für den privaten Haushalt - und da das Geschäft boomt, sind wir auf der Suche nach motivierten und erfahrenen neuen Teammitgliedern.

Title: Judicial Accountability Strategist Location: Brooklyn NY US Work Type: Remote $75,000 ‒ $85,000 Annually Job Description: About Center for Community Alternatives: Center for Community Alternatives (CCA) was founded in 1981 with the belief that solutions to poverty, addiction, and violence rest in communities, not incarceration. Recognizing the devastating impact of incarceration on low-income communities and communities of color, CCA became one of the first community-based alternative-to-incarceration programs in New York State. Today, CCA continues to be a leader in decarceration efforts through organizing, advocacy, and direct services. Our work is informed and guided by the adults, youth, and communities we serve and organize alongside. About CCA’s Judicial Accountability Project: Founded at the beginning of 2022, CCA’s Judicial Accountability Project seeks to make state courts in New York and other states more accountable to democratic ideas of justice by drawing greater public attention to these courts, pushing creatively for less carceral judges, experimenting with a range of advocacy strategies, and working with partners across the country to develop best practices and replicable models for similar advocacy across the country. We have founded and/or lead: - The Court New York Deserves, an ongoing series of campaigns around judicial appointments that seek to get more judges who are committed to the rights of marginalized people appointed to New York’s state trial and appellate courts; - Our Judicial Pipeline Program, a training and mentorship program supporting public interest lawyers who are interested in becoming state court judges; - Public education about rulings by New York State courts, the state’s methods and systems of judicial selection, and the political dynamics that determine who reaches the bench; and - The State Courts Organizing Network, a national effort that supports advocates working to make state courts around the country more just and accountable. Position Description and Responsibilities: CCA is hiring a Judicial Accountability Strategist, who will report to and work closely with our Director of Judicial Accountability, as well as with CCA’s team of community organizers and members, our fellows and interns, and our partners at other organizations, to co-execute all the campaigns and other efforts of the project. This is a full-time mostly remote position that will require periodic travel to New York City, Albany, and elsewhere in New York State. Candidates must be available to work some evenings and weekends. Requirements & Qualifications: - At least two years of experience in political or community organizing and/or legal practice in New York state courts. - J.D. strongly preferred but not required. - Familiarity with the New York court system, including direct or indirect personal contact with the system, preferred. - Excellent political and community organizing skills, including competence and confidence in: coalition building and leadership; meeting planning and facilitation; outreach, follow-up, and other communication by email, phone, and messaging apps; relationship and contact tracking; turnout and mobilization planning; leadership development among people the project organizes with; motivating others to take action; and political strategizing, including power analysis and campaign strategy development. - Excellent mass communication skills in any of several media (written words and/or visual media), including the ability to develop effective and disciplined narratives and the ability to produce clear, compelling materials about complicated issues for different audiences. - Ability to analyze and engage with the law, including by analyzing court decisions and legislation, and to confidently discuss those with lawyers. - Familiarity with and confidence in directly engaging and advocating toward decision-makers in the judicial appointment processes, including the governor, state senators, the mayor of New York City, and leaders of the state court system. - Ability to think strategically and plan long-term without losing sight of unexpected opportunities. Ability to prioritize and focus on the most important and/or time-sensitive tasks and projects. - A strong commitment to dismantling systems of mass criminalization and to elevating the voices and leadership of directly impacted people. Desired Skills: - Excellent political and community organizing skills, including competence and confidence in: coalition building and leadership; meeting planning and facilitation; outreach, follow-up, and other communication by email, phone, and messaging apps; relationship and contact tracking; turnout and mobilization planning; leadership development among people the project organizes with; motivating others to take action; and political strategizing, including power analysis and campaign strategy development. - Excellent mass communication skills in any of several media (written words and/or visual media), including the ability to develop effective and disciplined narratives and the ability to produce clear, compelling materials about complicated issues for different audiences. - Ability to analyze and engage with the law, including by analyzing court decisions and legislation, and to confidently discuss those with lawyers. - Familiarity with and confidence in directly engaging and advocating toward decision-makers in the judicial appointment processes, including the governor, state senators, the mayor of New York City, and leaders of the state court system. - Ability to think strategically and plan long-term without losing sight of unexpected opportunities. Ability to prioritize and focus on the most important and/or time-sensitive tasks and projects. - A strong commitment to dismantling systems of mass criminalization and to elevating the voices and leadership of directly impacted people. - Relevant personal experience in terms of recovery and/or justice involvement, a plus. ALL APPLICANTS MUST SUBMIT COVER LETTER WITH RESUME. - 12 paid holidays per year - 20 days of earned time off (ETO) for full-time staff, with the ability to use it after 90-days of employment. - Time off is earned starting on your first day. - 7 days of paid sick time - 100% paid family leave - Public Service Loan Forgiveness (PSLF) Program

Role Description Blue Wheel is looking for someone to manage and grow their client portfolio through Amazon DSP as well as support with expansion to other DSPs. As a Programmatic Strategist, you will be a key part in building Blue Wheel's Programmatic team. Your day to day will consist of: - Develop and execute programmatic strategy from conception to implementation and analysis, within a larger media plan to support client marketing and business goals. - Directly building, managing, optimizing and reporting on Programmatic campaigns across Amazon and other DSPs. - Collaborating & communicating with internal and external account stakeholders on media strategy, performance, recommendations and new opportunities. - Build relationships with clients and establish yourself as the SME across Programmatic platforms, such as Amazon, MNTN, Criteo and more. - Enhance Blue Wheel's AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients. - Be a thought leader in the industry and throughout the agency. Share your knowledge and experience to enhance the internal team and support external Blue Wheel marketing efforts. Responsibilities Include - Partner with Client Services and Media Buying teams to develop, present, and execute data-driven media strategies aligned with client marketing and business goals. - Provide strategic input on programmatic capabilities across providers during internal planning sessions and client meetings to help drive measurable business outcomes. - Support client-facing presentations to share campaign performance, insights, optimizations, and forward-looking recommendations. - Set up and launch DSP campaigns based on finalized plans, including creative uploads, budget and flight configuration, audience targeting, and tracking tag implementation. - Plan, negotiate, and manage PMP (Private Marketplace) deals to support premium inventory access, brand safety, and performance goals within DSP campaigns. - Perform thorough QA pre- and post-launch to ensure accurate campaign setup, creative approvals, proper pacing, and alignment with media objectives. - Conduct regular (e.g., bi-weekly) campaign analysis and optimizations, reallocating budgets to top-performing tactics and identifying actionable insights. - Update orders and line items monthly and track all deliverables including creatives, tags, and promotions. - Collaborate with analytics teams to assess attribution models, ROI, and overall campaign impact across channels. - Maintain organized campaign taxonomy and naming conventions to ensure reporting clarity and operational efficiency. - Stay informed on programmatic platform updates (Amazon, Criteo, MNTN, etc.) and share relevant trends, features, and best practices with internal teams. - Support the development and documentation of creative and strategic DSP best practices and assist with testing new platform features and capabilities. Qualifications - 4+ years of experience working directly with clients on media strategy and performance as well as building, optimizing, managing and reporting on Programmatic Campaigns or Amazon DSP Campaigns. - Proven record of the hands-on-keys experience using a variety of programmatic media including display, OLV and Streaming. - Expert in media strategy development and communication with key stakeholders. - Demonstrated track record of impactful and successful media management and strategy recommendations. - Proficient in marketing funnel and how programmatic media supports the brand goal and greater media strategy. Preferred but not required - Experience leveraging AMC reports to support performance insights and recommendations as well as AMC Custom audiences to improve targeting and overall performance. - Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart, MNTN, Criteo etc. - Experience with non-endemic media management from Amazon DSP.