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Copy & Content Specialist
Location
India
Posted
70 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Copy & Content Specialist
Valerie Group
Role Description The Copy & Content Specialist is accountable for executing high-performing copy and content across all PODs, supporting brands from pilot campaigns through to scalable strategies across global markets. This is an execution-led role focused on writing copy that ships fast, tests often, and converts across paid media platforms such as Google, Meta, TikTok, and YouTube, as well as SEO-optimised website and landing page content. You will collaborate with Growth, Paid Media, Creative, and Product teams to ensure messaging is clear, SEO-aligned, and conversion-focused helping Valerie scale brands through disciplined experimentation and strong fundamentals. Accountabilities - Platform best practices (hooks, CTAs, formatting, policy compliance). - Collaborate with designers and editors to align copy with visual storytelling. - Write high-performing ad copy for Google Ads, Meta Ads, and TikTok Ads. - Produce multiple copy variations to support A/B testing and campaign iteration. - Write SEO-optimised landing pages that balance search intent with conversion. - Produce content for core website pages, campaign landing pages, and SEO pages. - Apply SEO fundamentals including keyword placement, headings, meta tags, and structure. - Translate search intent into clear value propositions and CTAs. - Craft conversion-focused copy for websites, ads, emails, banners, and social media. - Translate product features into clear benefits and persuasive messaging. - Support CRO initiatives to improve CTR, CVR, and engagement. - Maintain consistent brand voice across multiple Valerie partner brands. - Collaborate with UX and Web teams on messaging hierarchy and CTA clarity. - Write copy for landing pages, wireframes, and testing environments. - Use insights from analytics and A/B tests to optimise messaging performance. - Ensure copy aligns with brand voice, creative frameworks, and platform standards. - Maintain high standards for grammar, clarity, and accuracy. - Support competitive copy reviews and channel-specific messaging guidelines. - Assess brand content and suggest improvements across SEO, newsletters, blogs, and marketing content. Qualifications - Strong execution mindset with the ability to deliver high-quality copy quickly. - Solid understanding of paid ad copywriting for Google, Meta, and TikTok. - Knowledge of SEO fundamentals for websites and landing pages. - Ability to adapt tone and messaging across platforms and funnel stages. - Strong attention to detail in grammar, clarity, and structure. - Comfortable working across multiple brands in fast-paced environments. - Working knowledge of Google Docs, Microsoft Office, Figma, Canva, and PowerPoint. - Understanding of UX basics, landing page structure, and conversion-focused messaging. - 2–5 years of experience in copywriting, content writing, or performance marketing roles. Requirements - Experience working in agency or fast-growth digital teams. - Familiarity with ecommerce and conversion-focused content strategy. - Experience writing SEO landing pages and paid advertising copy. - Ability to contribute to content systems, messaging frameworks, or playbooks. - Curiosity to experiment, test, and continuously improve copy performance. Key Performance Indicators - Copy Performance: CTR and CVR impact across paid media campaigns. - SEO Effectiveness: Landing page engagement and ranking contribution. - Execution Speed: Turnaround time from brief to live copy. - Iteration Quality: Effectiveness of copy variants and tests. - POD Collaboration: Quality of alignment and delivery across teams. - Creative & Technical Capability: Ability to balance creativity with performance fundamentals. - Adaptability & Learning: Speed of improvement and openness to feedback.
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