Role Description We are seeking a Lead Business Analyst to join our Business Intelligence team and play a critical role in shaping how data, insight, and AI are translated into commercial advantage across the Revenue Organization. This role will act as a senior individual contributor and thought partner to RevOps, Sales, Marketing, Customer Success, and Finance. The Lead Business Analyst will own the definition, delivery, and continuous improvement of commercial analytics, KPI frameworks, and executive-ready reporting. They will work closely with Data Engineering and Systems teams to ensure data accuracy, clarity, and usability — while maintaining a strong focus on business outcomes rather than reporting/predicting output alone. Critically, this role sits at the intersection of data, AI, and people. The ideal candidate will be as comfortable enabling a frontline sales rep to understand and act on a dashboard as they are presenting strategic insight to a C-suite audience. They will also be a confident and curious adopter of large language model (LLM) tools — using AI to accelerate their own analytical workflow and helping the wider business do the same. Key Responsibilities - Business Analysis & Stakeholder Partnership - Act as the primary analytics partner to senior commercial stakeholders across Sales, Marketing, Customer Success, and Revenue Operations. - Apply strong business analysis discipline — translating ambiguous business questions into well-scoped requirements, clear success criteria, and structured analytical briefs before any build begins. - Proactively surface insights, trends, risks, and opportunities that inform decision-making at leadership level. - Support strategic initiatives such as CRM consolidation, demand intelligence optimization, territory and book-of-business changes, and forecasting improvements. - Own end-to-end project management of analytics deliverables — from requirements gathering and prioritization through to delivery, adoption, and iteration — ensuring stakeholders are informed and timelines are met. - Communication, Enablement & Influence - Demonstrate exceptionally strong communication skills across all levels of the organisation. - Translate complex data, AI outputs, and analytical findings into plain-language stories that drive clarity, confidence, and action. - Design and deliver enablement programmes that help managers and reps understand, trust, and act on dashboards, KPIs, and AI-generated insights. - Champion clear, consistent communication of what metrics mean, how they are calculated, and why they matter. - Influence without authority; build credibility with senior stakeholders through the quality of insight and the integrity of the underlying data. - Analytics, Reporting & Insight - Own the design and delivery of executive-level dashboards and self-service reporting, primarily using Power BI. - Ensure consistent definitions and calculations for revenue KPIs, North Star metrics, and commercial performance indicators. - Conduct deep-dive analyses to diagnose performance issues and recommend actionable next steps. - Write and optimise advanced SQL queries to extract, transform, and validate data across our Databricks data warehouse and connected source systems. - Leverage Databricks as the central analytical platform. - AI & LLM Integration - Be a power user and internal advocate of LLM-based tools, including Microsoft Copilot and Anthropic Claude. - Help define and create LLM agents for the Go To Market organisation. - Proactively identify opportunities to embed LLM and AI capabilities into BI workflows, dashboards, and analytical processes. - Work with the Senior Manager of BI to evaluate and scale AI-assisted analytics approaches across the team. - Help commercial stakeholders and frontline teams understand and appropriately trust AI-generated outputs. - Data Modelling & Quality - Partner with Data Analytics Engineers to define analytical data models that support revenue, pipeline, customer lifecycle, and performance reporting. - Validate data accuracy and integrity across the analytics layer. - Contribute to data governance standards, metric documentation, and reporting best practices. - Technology & Tooling Context - The Lead Business Analyst will work within a modern BI and revenue intelligence stack, including: - Data Warehouse & Analytics: Databricks (central data warehouse with LLM capabilities) - BI & Visualisation: Power BI - AI & LLM Tooling: Microsoft Copilot, Anthropic Claude, Claude Code, Databrick Genie, Databricks hosted LLM models - Core Commercial Systems: Salesforce, PlanHat, Clay - Sales Enablement & Engagement: Salesloft, HighSpot Qualifications - 8+ years of experience in a Business Analysis, Analytics, or BI within a SaaS or technology-driven organisation. - Experience supporting RevOps, Sales Operations, or Commercial Analytics teams. - Advanced SQL skills — comfortable writing complex queries, debugging data issues, and working directly within a cloud data warehouse environment; Databricks experience strongly preferred. - Strong business analysis capability — proven ability to scope, structure, and document analytical requirements with rigour before moving into delivery. - Proven project management skills — able to manage multiple concurrent workstreams, set and meet deadlines, and maintain clear stakeholder communication throughout. - Exceptionally strong communication skills — a natural and compelling communicator in written and verbal form. - Demonstrated experience designing and delivering stakeholder enablement on data, dashboards, or analytics tooling. - Proven experience delivering executive-ready dashboards and self-service reporting (Power BI preferred). - Strong commercial and revenue-focused business acumen. - Active and confident user of LLM tools such as Microsoft Copilot or Anthropic Claude in a professional analytical context. Preferred Experience - Hands-on experience with Databricks — including SQL warehouses, notebooks, and the Lakehouse architecture. - Experience using Claude Code or similar AI coding assistants to accelerate SQL development, data validation, or analytical scripting. - Familiarity with CRM and GTM analytics — Salesforce, pipeline reporting, forecasting, MEDDPICC, territory models. - Hands-on Experience with Clay. - Ideally experience with Python (e.g. connecting to APIs). - Exposure to building or scaling data literacy programmes within a commercial organisation. What Success Looks Like - Leaders trust the dashboards and insights/recommendations produced and use them to run the business with confidence. - Managers and frontline reps understand and act on data, insights, and AI outputs. - KPIs and metrics are clearly defined, consistently applied, and widely adopted across the organisation. - LLM and AI tools are meaningfully embedded into BI workflows. - The BI team is seen as a strategic partner — not just a reporting function. - Data quality issues are proactively identified and resolved before impacting decision-making. - Projects are delivered on time, with clear communication and minimal surprises for stakeholders.

About Us Objection is building the truth infrastructure for the next century: fast, adversarial, AI-native adjudication at civilisational scale. Our investigative division operates as an elite, independent investigative operation within Objection — dedicated to meticulous verification, transparent methodology, and accountability to facts, particularly where claims are contested, evidence is fragmented, or public narratives conflict. We operate with full editorial independence and are supported by experienced media investors who understand that serious investigative work requires time, discipline, and institutional support. We are seeking experienced investigators from intelligence, law enforcement, judicial, and prosecutorial backgrounds to join our founding community. The Opportunity We are seeking founding investigators with backgrounds in law enforcement, intelligence, prosecution, the judiciary, or comparable investigative roles to help establish our investigative standards and produce high-impact reporting. This role is suited for professionals accustomed to: - Working cases with conflicting accounts - Evaluating credibility under conditions of uncertainty - Handling sensitive or high-stakes information - Building conclusions from primary evidence rather than secondary reporting As a founding investigator, you will help define how Objection conducts investigations and earns public trust through disciplined, evidence-based work. The Role As a Founding Investigator, you will: - Conduct original investigations into matters of public interest - Develop investigative leads from documents, records, data, and firsthand sources - Assess competing claims and determine what can be substantiated - Verify sources, authenticate materials, and evaluate evidentiary reliability - Work closely with editors to translate complex findings into transparent, accurate reporting - Contribute to both deep, long-term investigations and rapid-response reporting - Maintain strict standards of discretion, accuracy, and professional integrity We begin with questions — not conclusions — and follow the evidence wherever it leads. Who You Are Required Experience Professional investigative experience in one or more of the following: - Law enforcement or detective work - Intelligence analysis or federal investigative roles - Prosecutorial or legal investigative work - Regulatory, oversight, or compliance investigations Core Competencies - Strong judgment in weighing evidence and assessing credibility - Experience working with incomplete or conflicting information - Comfort handling sensitive material responsibly - Clear, disciplined written communication - High tolerance for scrutiny and fact-checking - Commitment to neutrality and intellectual honesty A traditional journalism background is not required — investigative discipline and analytical rigor matter more than newsroom tenure. What This Role Is Not - Not advocacy - Not opinion writing - Not political messaging - Not commentary or punditry This is investigative work grounded in verification and evidence. Compensation & Structure - Compensation: $60,000–$180,000 annually, depending on seniority - Fully remote, with flexible scheduling - Robust editorial support and resources for sustained investigations - Founding role with influence over investigative standards and practices To Apply: Please submit your CV and one exemplary piece of work you would be willing to stake your professional reputation on.

About Us Objection is building the truth infrastructure for the next century: fast, adversarial, AI-native adjudication at civilisational scale. Our investigative division operates as an elite, independent investigative operation within Objection — dedicated to meticulous verification, transparent methodology, and accountability to facts, particularly where claims are contested, evidence is fragmented, or public narratives conflict. We operate with full editorial independence and are supported by experienced media investors who understand that serious investigative work requires time, discipline, and institutional support. The Opportunity We are seeking experienced investigators with backgrounds in law enforcement, judicial, policing, intelligence, prosecution, or comparable investigative roles to join our team across the UK and Europe. This role is suited for professionals accustomed to: - Working cases with conflicting accounts - Evaluating credibility under conditions of uncertainty - Handling sensitive or high-stakes information - Building conclusions from primary evidence rather than secondary reporting As a founding investigator, you will help define how Objection conducts investigations and earns public trust through disciplined, evidence-based work. The Role As a Founding Investigator, you will: - Conduct original investigations into matters of public interest - Develop investigative leads from documents, records, data, and first-hand sources - Assess competing claims and determine what can be substantiated - Verify sources, authenticate materials, and evaluate evidentiary reliability - Work closely with editors to translate complex findings into transparent, accurate reporting - Contribute to both long-term investigations and rapid-response reporting - Maintain strict standards of discretion, accuracy, and professional integrity Who You Are Required Experience Professional investigative experience in one or more of the following: - Law enforcement or detective work - Intelligence analysis or national security roles - Prosecutorial or legal investigative work - Regulatory, oversight, or compliance investigations - Cross-border or EU-level investigative bodies Core Competencies - Strong judgment in weighing evidence and assessing credibility - Experience working with incomplete or conflicting information - Comfort handling sensitive material responsibly - Clear, disciplined written communication - High tolerance for scrutiny and fact-checking - Commitment to neutrality and intellectual honesty A traditional journalism background is not required — investigative discipline and analytical rigour matter more than newsroom tenure. What This Role Is Not - Not advocacy - Not opinion writing - Not political messaging - Not commentary or punditry This is investigative work grounded in verification and evidence. Compensation & Structure - Compensation: $60,000–$180,000 annually, depending on seniority - Fully remote, with flexible scheduling - Robust editorial support and resources for sustained investigations - Founding role with influence over investigative standards and practices To Apply: Please submit your CV and one exemplary piece of work you would be willing to stake your professional reputation on.

• Consults with stakeholders to gather project requirements • Collaborates with internal partners in the design and development of reporting solutions • Plans projects and manages tasks • Develops, validates, and executes queries • Designs and builds reports/dashboards • Interprets results and makes recommendations