GTM Operations Lead

Revenue OperationsRevenue OperationsFull TimeRemoteLeadTeam 51-200

Location

United States

Posted

46 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

GTM Operations Lead

Empyrean Solutions LLC

ROLE SUMMARY This is a hands-on technical role focused on building scalable GTM systems that support demand generation, pipeline visibility, and revenue growth in a complex enterprise sales environment. You will own the architecture, administration, and optimization of Empyrean's marketing technology infrastructure — including HubSpot, website conversion infrastructure, and marketing data integrations across the full go-to-market stack. You'll work directly with the CGO and have a defined 90-day transition plan that sets you up for success. Campaign briefs come from the Segment & Brand lead and you translate those briefs into live, instrumented, measurable programs. If you're energized by a build environment, fintech subject matter, and the opportunity to shape how a growing SaaS company goes to market with real data behind every decision. CORE RESPONSIBILTIES 1. Marketing & Demand Generation Systems - Own administration and architecture of HubSpot including workflows, lifecycle stages, lead scoring, campaign automation, smart content, and CRM sync with Salesforce. - Design and maintain lead capture, enrichment, and lifecycle management processes across the full MAL → MQL → SAL → SQL funnel. - Implement and maintain campaign tracking infrastructure including UTM standards, attribution models, and funnel instrumentation. - Build and optimize HubSpot nurture sequences by segment (Community, Regional, Enterprise), persona (CFO, Treasurer/CRO, CAO/Controller), and buyer stage. - Maintain the dual-layer pipeline visibility model: Managed Pipeline (Salesforce, stage-weighted) and Pre-Pipeline (HubSpot-sourced MQLs, zero-weight passthrough). - Operate the 90-day rolling campaign calendar; ensure real-time visibility into active, upcoming, and completed programs. - Manage website lead capture infrastructure including forms, tracking scripts, and marketing integrations. - Implement and maintain event tracking, conversion measurement, and marketing analytics across all site pages. - Partner with Segment & Brand) and the website development firm to optimize conversion flows, smart content rules by segment, and lead routing logic. - Own, configure, and optimize Empyrean's growing martech stack: - Build and maintain integrations across the stack using APIs or integration platforms ensuring reliable, scalable data flows across marketing, sales, and revenue operations. - Ensure reliable and clean data flows across all GTM systems; own the integration architecture between marketing automation and CRM. - Partner with RevOps as the HubSpot counterpart to Salesforce ownership being joint stewards of pipeline data integrity and lead lifecycle. - Maintain clean, structured marketing data within HubSpot for consumption by Salesforce by enforce naming conventions, object hygiene, and lifecycle stage discipline. - Establish and maintain best practices for marketing data governance and system scalability as Empyrean's GTM motion scales. - Own the marketing analytics function: weekly flash reporting, monthly MQL performance by segment, and quarterly marketing-attributed revenue reporting to Senior Management. - Build and maintain the Pipeline Coverage Dashboard — board-ready, tracking 3.0x gross coverage ratio against quarterly bookings targets, updated weekly. - Own attribution modeling in HubSpot: UTM discipline, multi-touch source tracking, and MQL-to-revenue tracing across inbound, outbound, and event channels. - Drive the quarterly marketing analytics narrative including what's performing, where pipeline is lagging, SEO/content trajectory. - Partner with RevOps leadership to design and improve lead lifecycle management and marketing-to-sales handoffs including the 48-hour SQL acceptance SLA. - Identify automation opportunities to improve operational efficiency across GTM teams with less manual work, more signal. - Establish best practices for marketing data governance and system scalability that will hold at 2x and 3x current pipeline volume. - Document all processes, playbooks, and model assumptions. The DG Playbook is a living document you own and keep current. - Support revenue leadership with insights into pipeline conversion rates, funnel bottlenecks, and demand generation performance by segment and product line. 2. Website & Conversion Infrastructure - Manage website lead capture infrastructure including forms, tracking scripts, and marketing integrations. - Implement and maintain event tracking, conversion measurement, and marketing analytics across all site pages. - Partner with Segment & Brand) and the website development firm to optimize conversion flows, smart content rules by segment, and lead routing logic. 3. GTM Technology Stack - Own, configure, and optimize Empyrean's growing martech stack: - Build and maintain integrations across the stack using APIs or integration platforms ensuring reliable, scalable data flows across marketing, sales, and revenue operations. - Ensure reliable and clean data flows across all GTM systems; own the integration architecture between marketing automation and CRM. - Partner with RevOps as the HubSpot counterpart to Salesforce ownership being joint stewards of pipeline data integrity and lead lifecycle. 4. Data Quality, Governance & Analytics - Maintain clean, structured marketing data within HubSpot for consumption by Salesforce by enforce naming conventions, object hygiene, and lifecycle stage discipline. - Establish and maintain best practices for marketing data governance and system scalability as Empyrean's GTM motion scales. - Own the marketing analytics function: weekly flash reporting, monthly MQL performance by segment, and quarterly marketing-attributed revenue reporting to Senior Management. - Build and maintain the Pipeline Coverage Dashboard — board-ready, tracking 3.0x gross coverage ratio against quarterly bookings targets, updated weekly. - Own attribution modeling in HubSpot: UTM discipline, multi-touch source tracking, and MQL-to-revenue tracing across inbound, outbound, and event channels. - Drive the quarterly marketing analytics narrative including what's performing, where pipeline is lagging, SEO/content trajectory. 5. Process Optimization & Lead Lifecycle Management - Partner with RevOps leadership to design and improve lead lifecycle management and marketing-to-sales handoffs including the 48-hour SQL acceptance SLA. - Identify automation opportunities to improve operational efficiency across GTM teams with less manual work, more signal. - Establish best practices for marketing data governance and system scalability that will hold at 2x and 3x current pipeline volume. - Document all processes, playbooks, and model assumptions. The DG Playbook is a living document you own and keep current. - Support revenue leadership with insights into pipeline conversion rates, funnel bottlenecks, and demand generation performance by segment and product line. 5. Process Optimization & Lead Lifecycle Management - Partner with RevOps leadership to design and improve lead lifecycle management and marketing-to-sales handoffs including the 48-hour SQL acceptance SLA. - Identify automation opportunities to improve operational efficiency across GTM teams with less manual work, more signal. - Establish best practices for marketing data governance and system scalability that will hold at 2x and 3x current pipeline volume. - Document all processes, playbooks, and model assumptions. The DG Playbook is a living document you own and keep current. - Support revenue leadership with insights into pipeline conversion rates, funnel bottlenecks, and demand generation performance by segment and product line. REQUIRED QUALIFICATIONS - 5+ years of experience in a Sales Development Role, Marketing Operations, Revenue Operations, or GTM Systems roles with demonstrated knowledge of tech stack and active demand gen programs. - Strong hands-on experience administering HubSpot (Marketing Hub and CRM). HubSpot certification strongly preferred. - Experience integrating marketing automation platforms with CRM systems (Salesforce required); must be comfortable with lead, contact, and opportunity objects, workflows, and pipeline reporting. - Strong understanding of B2B demand generation funnels and lead lifecycle management (MAL → MQL → SAL → SQL). - Experience implementing marketing automation workflows, attribution frameworks, and system integrations. - Ability to manage agency and vendor relationships and hold external partners accountable to deliverables and SLAs. - Organized, self-directed, and comfortable with ambiguity in a high-growth environment where the playbook is being built in real time. PREFERRED QUALIFICATIONS - Experience in B2B SaaS, fintech, or enterprise sales organizations — familiarity with ALM, CECL, financial planning, or liquidity risk is a meaningful differentiator. - Familiarity with account-based marketing (ABM) programs targeting financial institutions (banks, credit unions). - Experience with Clay.ai, RB2B, Gong, Semrush, FI Navigator, or Qualified AI. - Familiarity with integration platforms such as Zapier or Workato for building cross-system data flows. - Prior experience inheriting and transitioning a GTM tech stack from a contractor or agency — you know what a clean handoff requires. - Exposure to analytics environments or data warehouses that feed marketing reporting. - Experience with the 6–12 month enterprise B2B sales cycle — understanding how long-cycle pipeline visibility differs from transactional SaaS metrics.

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Prolific logo

Revenue Operations Lead - AI Business

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Building a better world with better data.

Full TimeRemoteTeam 51-200Since 2014H1B Sponsor

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