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Ad Operations Specialist
Location
Colorado
Posted
47 days ago
Salary
0
Seniority
Mid Level
Job Description
Ad Operations Specialist
Lastmile Retail
Role Overview We are seeking a highly organized and technical Ad Operations Specialist to serve as the execution engine for our paid media campaigns. This is a "hands-on-keyboard" role designed for a digital marketing professional with proven experience trafficking, managing, and optimizing campaigns across Google Ads, Meta, and Programmatic Display platforms. Because we specialize in online-to-offline solutions, you will be heavily involved in local digital marketing—deploying highly targeted, geo-specific campaigns at scale. You will live in the ad platforms and tracking tools, ensuring our campaigns launch flawlessly, pace correctly, and track accurately. Key Responsibilities - Campaign Setup & Trafficking: Manually build, configure, and QA campaigns within Google Ads, Meta Ads Manager, and Demand-Side Platforms (DSPs). You are the final checkpoint before campaigns go live. - Local & Multi-Location Execution: Leverage bulk-sheet uploads (e.g., Google Ads Editor) to execute high-volume campaign rollouts across hundreds of localized markets, ensuring strict adherence to geo-targeting parameters. - Daily Optimization & Pacing: Monitor active campaigns daily, adjusting bids, budgets, and targeting settings to ensure maximum efficiency and proper budget pacing. - Platform Troubleshooting: Act as the technical "fixer" for media delivery—resolving disapproved ads, fixing broken tracking tags, and addressing platform-specific errors in the UI.
Job Requirements
- Required Skills & Qualifications
- Work Authorization: This role requires physical residency in the US; we are unable to provide visa sponsorship or support remote work from outside the country.
- Core Media Proficiency: 2+ years of hands-on, daily execution experience in Google Ads and Meta Ads Manager. You must be highly comfortable navigating the interfaces, changing settings, and using tools like Google Ads Editor.
- Programmatic Experience: Proven working knowledge of setting up and managing display campaigns within Demand-Side Platforms (DSPs).
- Tracking & Analytics Literacy: Strong foundational knowledge of Google Tag Manager (GTM) and Google Analytics (GA4). You know how to implement pixels and verify that they are firing correctly.
- Detail-Oriented: A "measure twice, cut once" mentality. You are responsible for managing client budgets and technical assets, so precision is critical.
- Preferred (Bonus) Skills
- Local Digital Marketing Experience: Previous experience running multi-location, franchise, or geo-fenced campaigns is highly preferred.
- High-Volume Environment: Previous experience in an agency setting, managing multiple accounts simultaneously.
- Feed Management: Experience working with product feeds or creative data feeds for dynamic local ads.
- About Lastmile Retail
- Lastmile is an industry-leading provider of online-to-offline digital marketing solutions for many Fortune 500 companies. Through our proprietary technology, we help organizations localize their offerings and connect “high-intent” individuals in a geographic area with the deep local information needed to drive action.
- We recognize that the secret to our success is our outstanding team and offer continuous opportunities for career growth, learning, and professional development. We also pride ourselves on a reasonable work-life balance. At Lastmile, we know that you’re an adult who can get your work done. We won’t stand over you from 9 to 5, but we will mentor and support you.
Benefits
- Compensation: $70,000 - $80,000 USD
- Excellent benefits (health, dental, and vision insurance)
- Short-term and long-term disability coverage
- Unlimited PTO (within reason) and holidays
- 401K with company contribution
- Paid parental leave
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