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Ads AI Analyst
Location
Canada
Posted
64 days ago
Salary
$115K - $121.5K / year
Seniority
Senior
Job Description
Ads AI Analyst
Instacart
• Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements. • Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs. • Ingest and enrich unstructured Ads content and publish retrieval‑ready datasets using our managed search/vector services. • Design and evaluate retrieval workflows (RAG) with existing services for hybrid search and re‑ranking; set quality/latency targets and iterate via experiments. • Design agent reasoning and policies on ads, including tool definitions and human‑in‑the‑loop approvals. • Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost. • Run A/B or uplift experiments to quantify impact and guide iteration. • Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and time‑to‑insight.
Job Requirements
- 3–6 years in analytics engineering, data science, or applied AI with strong SQL and Python.
- 2+ years of domain expertise in ads, retail, or e-commerce data.
- Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery, including skills in data modeling, testing, and managing data contracts.
- Deep Expertise in orchestrating data pipelines using dbt and Airflow
- Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar)
- Ability to design offline/online evaluations and run A/B or uplift tests
- Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and incrementality.
- Strong stakeholder communication with a track record of shipping production data or AI systems that drove business impact.
- Understanding of ML models to drive recommendations on bid, keywords, and budgets
- Experience with evaluation and guardrail frameworks and human‑in‑the‑loop QA.
Benefits
- Competitive compensation
- Equity grants
- Annual refresh grants
- Flex First remote work policy
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Part-Time Native English Trainer (Adult Learners - Communication & Soft Skills) Part-Time Native English Trainer (Adult Learners - Communication & Soft Skills)
GFT Technologies SEProcuramos uma pessoa que: Goste de trabalhar em equipe e seja colaborativa em suas atribuições; Tenha coragem para se desafiar e ir além, abraçando novas oportunidades de crescimento; Transforme ideias em soluções criativas e busque qualidade em toda sua rotina; Tenha habilidades de resolução de problemas; Possua habilidade e se sinta confortável para trabalhar de forma independente e gerenciar o próprio tempo; Tenha interesse em lidar com situações adversas e inovadoras no âmbito tecnológico. Big enough to deliver – small enough to care. #VempraGFT #VamosVoarJuntos #ProudToBeGFT
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