• Managing and supporting reporters through editorial brainstorming and execution. • Owning the company's vision and communicating it clearly to your teams. • Experimenting with and leveraging AI to drive workflow efficiencies. • Story and newsletter editing in our Smart Brevity style. • Writing stories and newsletter items when needed.

• Develop, refine, and oversee the voice of Complex Bets across all social platforms (Instagram, Twitter/X, Facebook, TikTok, YouTube Shorts), exhibiting sharp editorial judgment and audience-sensitive framing tailored to sports betting and predictive markets. • Create, curate, and publish all content across Complex Bets social channels, including odds-based content, predictive insights, game-day reactions, betting trends, and platform-native storytelling. • Lead community management, moderation, and DM engagement, fostering a credible, informed, and high-energy betting community aligned with the Complex tone. • Surface and pitch viral betting angles, market shifts, breaking odds movement, and culturally relevant sports moments to editorial and video teams. • Own tentpole sports moments (NFL Sundays, NBA Playoffs, March Madness, major boxing/MMA fights, World Cup, etc.), collaborating with design to develop platform-specific assets and independently producing reactive creative in real time. • Work cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks to amplify betting-adjacent initiatives and brand partnerships. • Execute promotion of betting-focused commerce and experiential initiatives, including live-event coverage, watch parties, predictive market launches, and partner activations. • Ideate, source, and create real-time betting content that captures memes, odds swings, prop bets, and trending narratives at the cusp of virality. • Participate in editorial brainstorms and social planning meetings, ensuring betting coverage is culturally relevant, timely, and differentiated. • Serve as the point person on Complex Bets social goals (growth, engagement, video views, referral traffic), developing vertical-specific strategies and optimizing performance based on analytics and platform trends. • Track and share social and platform best practices specific to sports media and betting content, providing competitive analysis and best-in-class examples. • Manage the workflow of editorial social posts, coordinating with branded social to align sponsored betting content and organic publishing calendars. • Implement and utilize AI tools to improve workflow efficiency, predictive content ideation, performance analysis, and creative testing. • Investigate, recommend, and experiment with emerging platforms and betting-adjacent communities to expand Complex Bets’ footprint. • Appear on-camera as needed for betting previews, rapid reactions, odds breakdowns, and social-first video content.

• Lead the day-to-day output of the Family Style social pages • Develop a tone that is smart, culturally aware, and internet fluent • Ensure everything we post feels intentional, relevant, and worth sharing • Shoot and edit short-form video (mobile-first) • Create talking head and educational videos • Produce chef interviews and street-style content • Develop overhead recipe videos (clean, text-driven, no talent required) • Build carousel posts and visual storytelling content • Identify and publish timely food stories and news moments • Cover major industry moments (awards, openings, trends) • Develop original angles and non-obvious lists • Bring a clear point of view to everything we create • Manage a consistent posting cadence (10–15 posts per week) • Balance content across key pillars: • Food media/reporting • Educational content • Original video • Memes • React quickly to cultural moments • Food culture (chefs, restaurants, trends) • Internet culture (memes, tone, pacing) • Youth culture at large • Work with our designers, editors, and leadership • Help source chefs, collaborators, and contributors • Be part of building something from the ground up • Track performance across content • Understand what drives engagement and sharing • Double down on what works

• deliver high-quality, timely media briefings to clients • meticulously edit and proofread each briefing to ensure quality standards • work efficiently to ensure briefings are delivered on schedule • incorporate client feedback to enhance service • stay updated on media trends to ensure briefings remain relevant