About the Role We are looking for a creative, strategic, and highly organized Senior Social Media Manager to own and drive our social media presence from end to end. This is not a scheduler-only role, we need someone who can think in campaigns, write compelling copy, edit video, design graphics, speak authentically in our organizational voice, and back every decision with data. If you thrive at the intersection of storytelling, strategy, and production, this role is for you. You're the sole social media operator for a mission-driven organization, building a content engine, running all platforms, and being the brand's daily voice online. What you'll actually do, day to day: - Create and publish channel-specific content daily (minimum of 5 posts/day on Instagram and at least 1 post/day on LinkedIn, X, TikTok, and Facebook),  plus active engagement on every platform you post to - Edit content from raw footage & finished footage, design graphics in Figma, and write copy for every format - Build and manage the content calendar end-to-end, ideation through publishing - Engage with members and affiliates in real time as the primary social voice - Track performance metrics and report to leadership with data-driven recommendations - Develop platform strategies and campaign social plans tied to US audience behavior You're a fit if: You can shoot-edit-write-post without waiting to be told what to do, you're able to do basic video editing and graphic design, you understand the US social landscape, and you use AI tools as a natural part of your workflow Location: Remote. You need to be available 10 am - 3 pm EST. Occasional Traveling (US Visa)

• Create and publish channel-specific content daily (minimum of 5 posts/day on Instagram and at least 1 post/day on LinkedIn, X, TikTok, and Facebook). • Edit content from raw footage & finished footage, design graphics in Figma, and write copy for every format. • Build and manage the content calendar end-to-end, ideation through publishing. • Engage with members and affiliates in real time as the primary social voice. • Track performance metrics and report to leadership with data-driven recommendations. • Develop platform strategies and campaign social plans tied to US audience behavior.

HigherVisibility, a leading internet marketing firm located in Memphis, TN, is growing quickly and in need of a fully remote, experienced Paid Media Specialist. If you offer the right experience, demonstrate excellent analytical skills, and can take the ball and run with it, you will be highly valued and rewarded at HigherVisibility. Position Overview The Senior Paid Media Specialist is responsible for the strategic execution and day-to-day management of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients. This role requires advanced technical expertise to manage complex accounts, troubleshoot performance issues, and drive consistent results across multiple platforms. As a senior member of the team, this role also involves mentoring junior specialists, assisting with escalated client situations, and contributing to the development of internal processes and best practices. Primary Responsibilities Hands-On Campaign Management (60%) The Sr. Paid Media Specialist directly manages a high-volume portfolio of paid media accounts, focusing on strategic, high-complexity, or critical franchise clients. They build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms to meet or exceed client performance goals, such as ROAS, CPA, and lead volume. This involves implementing advanced optimization techniques, including bid strategies, automation rules, and audience segmentation. Furthermore, they conduct regular account audits to identify optimization opportunities, ensure best practices, and prevent performance degradation. Crucially, they ensure all ad copy and creative materials are strictly sourced from and compliant with the client's official website. Account Strategy & Analysis (20%) This role requires developing and executing comprehensive account strategies for new client onboarding and significant account expansions. The specialist analyzes performance data to identify trends, extract actionable insights, and formulate data-driven optimization strategies. They monitor budget pacing and allocation across the assigned portfolio to ensure optimal spend distribution and prevent over/under-spending. Additionally, they conduct competitive analysis and market research to inform campaign strategies and identify growth opportunities. Mentorship & Team Support (10%) Serving as a technical resource and mentor for Paid Media Specialists, the senior specialist provides guidance on campaign builds, optimization strategies, and troubleshooting. They assist the Manager of Paid Media with onboarding and training new team members and share learnings, platform updates, and successful strategies during weekly team meetings. Process Development & Operational Excellence (10%) The Sr. Paid Media Specialist contributes to the development and refinement of standardized workflows, optimization checklists, and campaign build guides. They test new platform features, beta programs, and emerging channels, documenting results to inform team-wide adoption. Finally, they ensure proper implementation of tracking, conversion pixels, and attribution models across all assigned accounts. Required Qualifications Experience Candidates must have 3-5 years of hands-on paid media management experience in an agency setting, with proven success managing a high volume of accounts, specifically lower-spend, franchise, or multi-location models. Required certifications include Google Ads (Search, Display, Shopping, Video, Measurement) and Meta Blueprint (or equivalent demonstrated expertise). Experience mentoring or training junior team members is also required. Technical Expertise The role demands advanced knowledge of Google Ads (Search, Performance Max, Shopping, Display, Video) and Meta Ads Manager. A strong working knowledge of Google Analytics 4, Looker Studio, and Google Tag Manager is essential. Proficiency in Excel/Google Sheets, including pivot tables, VLOOKUP, and data analysis, is required, along with a deep understanding of conversion tracking, attribution models, and CRM integrations. Core Competencies The ideal candidate possesses strong analytical and problem-solving capabilities with meticulous attention to detail. Excellent organizational skills and the ability to manage multiple priorities and a high volume of accounts simultaneously are crucial. A proactive approach to identifying and resolving performance issues is expected, as well as the ability to communicate complex data and strategies clearly to internal teams and clients via Brand Success Managers. Preferred Qualifications Extensive experience in franchise marketing or multi-location account management is highly preferred. Familiarity with HigherVisibility's core industries—home services, healthcare, senior care, fitness, and retail—is advantageous. Knowledge of Google Ads Scripts, Facebook API, or marketing automation tools is also a plus. Working Relationships The Senior Paid Media Specialist reports to the Manager of Paid Media for strategic direction, account escalations, and performance management. They collaborate closely with Brand Success Managers for client communication coordination and strategy alignment, the SEO team for integrated search strategies and cross-channel insights, and the Analytics team for tracking implementation and reporting solutions. Work-from-Home Availability The specialist will be available during standard business hours for campaign management, internal meetings, and team collaboration. Benefits - Flexible PTO - Employee-First Culture - Fully Remote - Work From Home Stipend - Medical, Vision, and Dental - 401K Matching - Life Insurance - Incredible Company Comradery - And So Much More! About HigherVisibility HigherVisibility is a nationally recognized internet marketing agency that offers a full range of internet marketing services, ranging from SEO, PPC Marketing, Social Media Marketing, Website Design, Affiliate Marketing Management, and much more. Our mission is to provide clients with the most professional and highest quality internet marketing services and customer service available. Salary: 50000 - 63000 USD Per annum

NorthWest Arkansas Community College (NWACC) provides quality and affordable higher education to empower lives and strengthen communities within Northwest Arkansas and surrounding areas. As the largest community college in Arkansas, NWACC is recognized as a leader in education. NWACC offers a full range of associate degrees, certificates and workforce training programs that prepare students for rewarding futures and careers. NWACC employees are dedicated to fostering a diverse educational community and cultural learning environment that supports student success. Applications for part-time faculty positions are accepted on a continuous basis and reviewed when openings become available. Future teaching assignments are on a term-by-term basis, which may include fall, spring, and summer. Postings close yearly and to maintain your application within the system, you will need to re-apply each year. NorthWest Arkansas Community College is seeking qualified applicants to establish a pool for part-time and/or substitute instructors to teach courses in History, Political Science, Philosophy, and Geography. Email is the primary method that NWACC utilizes to communicate with its applicants. If you choose not to provide an email address, please note that you will need to log back into the system in order to obtain updates regarding your application. Positions are available days, evenings, and weekends. Part-time positions are not an immediate hire. They are a resource for each department to go to for their immediate needs. Rate of pay: $765 per credit hour Required Education/Experience Master’s Degree and a minimum of 18 graduate hours in discipline. College level teaching experience. Knowledge, Skills, and Abilities Experience with leadership at a community college or educational institution is a plus. Demonstrated teaching ability is the top priority. Instructional experience and leadership experience at a community college is a priority. Ability to use an on-line platform. On-line delivery of instruction, use of technology for instruction, and experience or interest in project based, service learning, or inquiry based learning will be given special consideration. Physical Demands ENVIRONMENTAL CONDITIONS The following work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. PHYSICAL ACTIVITIES The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations. While performing the functions of this job, the employee is: Frequently: • Manipulate items with fingers, including keyboarding • Sitting • Standing • Walking Constantly: • Hearing • Repetitive motion • Talking The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and/or visual inspection at distances close to the eyes. NWACC is an Equal Opportunity Employer, please see our EEO policy.