Description Job Summary: Reporting the Vice President of Marketing, the Digital & Social Media Manager will be responsible for managing the Company’s digital and social media accounts and creating content that resonates with the target demographic. This role requires a strong understanding of the Hispanic consumer and the ability to communicate in a voice that feels culturally authentic, relevant, and engaging. Spanish language fluency is a requirement, as this role involves creating or adapting content for bilingual or Spanish-speaking audiences. Duties and Responsibilities: Digital Strategy & Management · Execute against brand strategy by developing and executing digital marketing and social media plans designed to support business objectives and resonate with Hispanic audiences across multiple platforms. · Leverage brand messaging and relevant occasions to plan and manage digital & social media calendars across channels such as brand and retailer websites, Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and more. · Integrate other brand and retail media/tools into digital & social media plans to contribute to a fully integrated communications approach. · Stay current on trends, cultural insights, and platform behaviors within the Hispanic and general markets. Content Creation · Concept, write, create, and edit engaging content that reflects an authentic voice relevant to the Hispanic consumer. · Create bilingual or Spanish-language content as needed, maintaining consistent brand voice and cultural nuance. · Develop high-quality multimedia assets, including short-form videos, graphics, photography, and copy for campaigns, product launches, and brand storytelling. Community Management · Engage with audiences in a culturally aware and respectful manner, including responding to comments and messages in English or Spanish as appropriate. · Build a positive and inclusive brand presence within Hispanic communities online. Analytics & Reporting · Monitor and analyze performance across platforms; identify and present insights and key learnings on engagement, reach, conversions, and cultural resonance. · Implement key learnings to continually optimize strategies and deliver on KPIs to meet business objectives. Collaboration · Work closely with marketing, creative, and product teams to develop campaigns that support brand strategy and authentically reflect Hispanic culture and consumer behavior. · Partner with influencers, creators, and community leaders who have strong credibility and connections within the Hispanic market. Requirements Qualifications and Experience: · Proven experience in digital marketing, social media management, and content creation. · Strong understanding of the U.S. Hispanic consumer, including cultural trends and digital behaviors. · Ability to craft content that resonates authentically with Hispanic audiences. · Spanish language fluency with bilingual writing and editing ability required. · Background in influencer marketing, community engagement, or multicultural marketing. · Proficiency with creative and social tools (Adobe Suite, Canva, CapCut, etc.). · Knowledge of analytics tools such as Google Analytics, Meta Insights, and TikTok Analytics. · Excellent storytelling, copywriting, and visual communication skills. · Highly organized, detail-oriented, and able to thrive in a fast-paced environment. · Understanding of SEO and email marketing platforms desirable. · Experience in retail media, including Amazon.com, WMC, AMC, Instacart, etc. desirable. Physical Requirements: · This is a remote role, requiring extended periods of sitting while working at a computer or participating in virtual meetings · Ability to sit for extended periods while working at a computer or participating in meetings. · Occasional travel to customer locations, corporate office, and industry events. · Must maintain mental alertness, focus, and cognitive ability to perform essential job functions safely and effectively throughout the workday.

What In Marketing We Trust is all about We're a technical performance marketing agency, and we exist to solve tough problems in marketing. We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment. Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics: • Build trust through every interaction with every person • Always deliver in the best interest of our clients • Invest in the success of every team member • Build long-term relationships with our partners Delivering these foundational codes will fund our continued growth. Role Purpose The Senior Paid Media Specialist is responsible for delivering performance-driven paid media outcomes across assigned accounts. This role owns end to end campaign execution and optimisation, applies strong commercial and strategic judgment, and communicates insights and recommendations to clients and internal stakeholders. Role Accountability - Deliver day-to-day campaign execution across paid media platforms (Google Ads, Meta, Programmatic, etc.) - Manage budgets and pacing to agreed plans and client outcomes - Write and QA ad copy and creative inputs to best practice standards - Conduct query reviews and apply learnings to improve performance - Run ongoing in platform optimisation, builds, expansions, and testing - Provide market insights, performance analysis, and recommendations - Participate in client WIP meetings with the Pod Leader / Client Services - Maintain client relationships as the primary paid media delivery lead on assigned accounts How this role will be measured - Individual Client Utilisation - Delivery quality - Engaged in OKRs - Meeting/ Exceeding Client KPIs What knowledge and skills are required to be successful - 5+ years of agency paid media experience - Strong cross-platform execution skills (Google Ads, Meta, Programmatic; LinkedIn/Bing as relevant) - Strong analytical skills and ability to translate data into actions - Strong communication and collaboration (client-facing) - Ability to manage multiple projects (at least 5) and deliver on time Position title: Paid Media Specialist Department: Digital Delivery Report to: Head of Paid Media Direct report: N/A Days/Hours: Full-time | Fixed Term Employment type: Independent Contractor Targeted timezones/locations: GMT+7, +8 (Southeast Asia) Note: only applications within the targeted time zones/locations are processed.

Paid Social Media Manager Paid Social Remote (United States) What You’ll Do You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts. This role is rooted in strong performance media execution - driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth. While the core of this role is performance-focused, you’ll also be expected to think holistically about the funnel - understanding how discovery, consideration, and conversion efforts work together and how paid social integrates into a broader digital ecosystem. You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns, while maintaining a strong hands-on understanding of campaign builds, optimizations, testing, and reporting, and collaborating with ad operation support teams to ensure high-quality execution at scale.. As a client-facing contributor, you’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions. Additionally, you may support paid social efforts tied to Social Commerce initiatives (such as TikTok Shop and GMV Max programs), helping connect paid media activation to conversion pathways and platform-native shopping experiences. What your day-to-day will look like Campaign Strategy & Execution - Building, launching, and managing paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn - Structuring full-funnel campaign architectures with a strong emphasis on performance and conversion outcomes - Managing budgets, pacing, bid strategies, and spend allocation decisions to maximize efficiency and scalable growth - Supporting paid social programs tied to Social Commerce initiatives (e.g., TikTok Ads driving to TikTok Shop, GMV Max-style approaches) Performance Optimization & Testing - Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, and revenue - Designing and executing structured A/B tests across creative, audiences, placements, and funnel stages - Iterating on campaign structure, creative hooks, and audience strategies based on performance signals - Documenting test learnings and scaling high-performing tactics across accounts Measurement & Analytics - Analyzing platform data, GA4, and attribution tools to evaluate performance and inform optimization decisions - Supporting measurement best practices including pixel tracking, CAPI where applicable, and clean campaign tagging - Translating performance data into actionable insights and clear next-step recommendations - Contributing to incrementality thinking, lift studies, attribution models (MTA/MMM exposure), and cross-channel performance interpretation Creative & Cross-Functional Collaboration - Partnering closely with Creative teams to develop and iterate on social-first, performance-driven ad concepts - Providing creative feedback rooted in performance data (hooks, formats, messaging, thumbstop rate, etc.) - Collaborating with Client Strategy, SEO, and Paid Media teams to ensure paid social aligns with broader marketing goals - Supporting integrated campaign planning that connects paid social to lifecycle, retention, and broader funnel initiatives Client Communication & Account Ownership - Owning performance outcomes for assigned accounts, including strategic direction, optimization priorities, and execution quality across internal and support teams - Participating in client calls and performance discussions as a trusted executional lead - Preparing reporting insights, optimization rationales, and testing updates for internal and client stakeholders - Managing multiple client accounts simultaneously with strong organization and prioritization - Building trust through proactive communication, accountability, and consistent delivery of high-quality work What you’ll bring to the role Paid Social Execution & Performance Expertise - 3–5 years of hands-on paid social experience (agency experience strongly preferred) - Proven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brands - Strong platform expertise in Meta and TikTok, with working knowledge of Pinterest, Reddit, Snapchat, and LinkedIn - A true “hands-on keyboard” mindset with the ability to both strategize and execute at a high level Funnel & Strategic Thinking - Understanding of full-funnel paid social strategy, including prospecting, retargeting, and lifecycle-aligned activations - Ability to connect paid social performance to broader business goals such as revenue growth, LTV, and customer acquisition efficiency - Comfort balancing immediate performance goals with longer-term testing and funnel development - Curiosity around evolving paid social trends, platform updates, and emerging social commerce opportunities Measurement & Analytical Skills - Strong analytical mindset with the ability to interpret data and translate it into actionable optimizations - Experience using GA4, platform analytics, and reporting tools to evaluate campaign performance - Familiarity with attribution models, lift studies, incrementality concepts, and modern measurement approaches (MTA, MMM exposure is a plus) - High attention to detail with strong QA habits and data accuracy standards Platform & Social Commerce Fluency - Experience running campaigns that drive on-platform or social commerce outcomes (e.g., TikTok Shop, catalog sales, conversion-focused flows) - Understanding of how paid media supports platform-native shopping experiences and conversion ecosystems - Comfort working in fast-evolving ad environments, including beta features and new ad products - Familiarity with catalog-driven advertising, feed-based campaigns, and platform-native shopping formats Communication & Professional Presence - Clear and confident communicator in client-facing and internal environments - Ability to explain performance trends, testing insights, and optimization strategies in a digestible way - Strong organizational skills and ability to manage multiple deadlines and priorities - Collaborative, proactive, and solutions-oriented mindset Bonus Qualifications - Experience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.) - Exposure to server-side tracking, CAPI, or advanced conversion tracking setups - Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.) - Prior experience mentoring junior team members or contributing to internal best practices - Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion-focused campaign structures

Organic Social Media Manager Paid Social Remote (United States) What You’ll Do You’ll own the day-to-day organic social execution for a portfolio of client accounts, managing content calendars, writing and publishing posts, and ensuring each brand shows up in a way that is platform-native, consistent, and strategically aligned to client goals. You’ll translate broader marketing objectives into always-on organic content strategies, balancing planned campaigns, evergreen content, and real-time opportunities across platforms like Facebook, Instagram, Pinterest, TikTok, LinkedIn, X, and emerging channels. You’ll proactively identify trends, cultural moments, and competitive insights to inform content ideation and optimization, ensuring our clients remain relevant and engaging in fast-moving social environments. You’ll collaborate cross-functionally with Paid Media, Creative, Owned Media, and Client Strategy teams to bring integrated campaigns to life while maintaining strong attention to brand voice, approvals, and publishing accuracy. You’ll also be responsible for monitoring performance, building client-ready reports, and translating analytics into actionable recommendations that improve engagement, reach, and overall content effectiveness. As a client-facing executional lead, you’ll participate in calls, provide content and performance updates, and build trust through proactive communication and high-quality delivery. Additionally, you may support community management, social listening, lightweight creative production, and assist with influencer and creator coordination to strengthen organic programs. What your day-to-day will look like Content Planning & Publishing - Managing and updating multiple client content calendars simultaneously - Writing captions and crafting posts tailored to platform and brand voice - Scheduling, QA’ing, and publishing content across social platforms and scheduling tools - Repurposing existing assets into platform-native formats (Reels, TikToks, carousels, etc.) Trend Mining & Proactive Ideation - Monitoring TikTok, Instagram, LinkedIn, and emerging platforms daily for trends - Bringing proactive content ideas and reactive opportunities to internal teams - Identifying culturally relevant moments that align with brand positioning - Leveraging social listening tools to identify opportunities for client engagement Performance Monitoring & Optimization - Reviewing platform analytics and identifying high- and low-performing content - Pulling insights for weekly and monthly reporting - Iterating on formats, hooks, cadence, and messaging based on performance data - Leading quarterly planning sessions to ensure brand alignment Client & Internal Collaboration - Joining client calls and internal syncs to align on strategy and upcoming campaigns - Managing approvals, feedback, and revisions across multiple stakeholders - Collaborating with creative, paid media, and strategy teams on integrated initiatives - Serve as a subject matter expert on new business opportunities What you’ll bring to the role Social Media Execution & Ownership - 2-5 years of hands-on organic social media experience (agency experience strongly preferred) - Proven ability to manage multiple client accounts and deadlines simultaneously - A true “hands-on keyboard” mindset with strong executional follow-through Platform Expertise & Content Fluency - Deep understanding of mainstream and emerging social media platforms - Strong knowledge of platform best practices, formats, and algorithm-driven content behaviors - Ability to adapt tone, messaging, and creative approach across diverse brands and industries Copywriting & Creative Skills - Excellent social copywriting skills with a strong sense of voice and audience nuance - Experience with lightweight creative tools (Canva, CapCut, Edits, etc.) - Strong eye for engaging, native, and culturally relevant content Analytics & Strategic Thinking - Comfort with social analytics, reporting tools, and performance interpretation - Ability to translate data into actionable content and optimization recommendations - Detail-oriented with a test-and-learn mindset Client Communication & Professional Presence - Confidence in client-facing environments and content/performance discussions - Strong written and verbal communication skills - Ability to manage feedback, revisions, and shifting priorities professionally Bonus Qualifications - Experience supporting influencer or creator campaigns - Familiarity with social listening tools (Sprout, Hootsuite, Brandwatch, etc.) - Knowledge of project management and work collaboration tools (ClickUp, Asana, etc.)